What if the real competitive edge in boutique fitness isn't programming—it's positioning? In a crowded Pilates market, clarity of brand and conviction in your model may matter most.

See how Sean Bergara, founder of Sean Bergara Pilates, paved a distinct lane grounded in principles in Episode 711: The Pilates Journal Expo with Lise Kuecker and Sean Bergara.*

• Emphasize inclusivity: design programming and messaging for everybody

• Keep it simple: translate Pilates terminology into language gym-goers understand

• Move first: let clients experience the movements, then layer in the why & methodology

• Honor the foundation: stay rooted to the true Pilates method as you evolve

• Build from authenticity: design a model that reflects your background and beliefs

It's about disruption and differentiation with discipline—and despite all the noise and criticism. Episode 711 shows what's possible when you look at things differently. Follow Sean on Instagram at @seanbergarapilates.

*Recorded live at The Pilates Journal Expo. The Pilates Journal is the leading voice of the global Pilates industry. Subscribe free at www.pilatesjournal.com/subscribe.

Catch you there,

Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

What happens when you take something wildly popular—Pilates—and intentionally redesign it to attract even more people? Rapid growth, big revenue—and an entirely new format.

Grab real-life insights and inspo with Michael Ramsey, the co-founder and CEO of STRONG Pilates, in Episode 710: The Pilates Journal Expo with Lise Kuecker and Michael Ramsey.*

• Break the mold: fuse Pilates, strength and cardio for novelty and interest

• Broaden the appeal: market to men and athletes seeking performance

• Take on tech: use screens, feedback and AI to increase customer lifetime value

• Always be striving: recast issues as opportunities; commit to continual improvement

• Choose wisely: carefully select sales-minded operators and passionate instructors

STRONG Pilates is a case study on impressively scaling a modern brand without losing clarity, quality or control. Episode 710 is a must-listen for ambitious studio owners. Follow Michael on Instagram at @ramslegit.

*Recorded live at The Pilates Journal Expo. The Pilates Journal is the leading voice of the global Pilates industry. Subscribe free at www.pilatesjournal.com/subscribe.

Catch you there,

Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Prosperous Pilates studios don't chase shortcuts or trends—they commit to excellence, education and evolution. Lasting success is built on depth, discipline and discernment.

Explore what it takes to build a resilient business with Maria Leone, longtime owner of Bodyline Pilates, in Episode 709: The Pilates Journal Expo with Lise Kuecker and Maria Leone.*

• Cultivate the craft: emphasize strong foundations and continual learning

• Raise the bar: demand excellence and encourage creativity

• Filter the noise: use social media as inspiration—not as your training manual

• Lead with community: be true to yourself and build relationships

• Reinvest in yourself: stay fresh and maintain your passion to prevent burnout

Future-proof your studio by tapping into valuable wisdom from decades of experience in this behind-the-scenes, straight-shooting conversation in Episode 709. Follow Marie on Instagram at @bodylinela.

*Recorded live at The Pilates Journal Expo. The Pilates Journal is the leading voice of the global Pilates industry. Subscribe free at www.pilatesjournal.com/subscribe.

Catch you there,

Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/