Y’all, first impressions are everything in the boutique studio business. When you’re finally ready to launch your studio, don’t underestimate the value of making a big grand opening splash.

The importance of this event—and the endless details—can feel pretty overwhelming. Heather Garrick and Alina Cooper walk you through it all in Episode 680: Ready, Set, Grand Opening!

• Dress rehearsal: practice and fine-tune during soft opening 12 weeks out

• Insiders only: build buzz and community with private events for presale clients

• FOMO promos: run offers with urgency and scarcity throughout presale and opening

• Party time: mingle with partners and micro-influencers; provide demos and giveaways

• Forward momentum: maintain interest with targeted outreach and ongoing offers

Your soft opening and grand opening should be strategic, memorable and well-executed to set up your studio for success. Start planning—and stop panicking—with Episode 680.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

In part 2 of this series, we continue considering how what’s happening in the boutique fitness industry today impacts tomorrow. (Spoiler: There’s massive opportunity to look forward to!)

Get the lay of the land—and the roadmap—as Coach Rachel Prairie and I unpack trends that are evolving the industry in Episode 679: The Next Decade of Boutique Fitness, Part 2.

• Small towns: studios are increasingly targeting Tier 3-Tier 5 markets

• Premium plus: luxury 3.0 and concierge fitness are tailoring holistic experiences

• Drop-ins that bounce: the aggregator bubble requires a 20-25% conversion rate

• Homogenization & commoditization: boutique brand differentiation is critical

• Team trials: instructors need more mentoring, and the labor shortage persists

Plus, on the horizon are unique methods within modalities, integrated sensory experiences and boutique gym pop-ups. Anticipate your studio’s unlimited potential with Episode 679.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

Although boutique fitness for mass market consumption is only about 20 years old, it has altered the fitness industry forever. And, y’all, what’s up ahead looks incredibly promising!

Peek into the crystal ball as Coach Rachel Prairie and I reveal some exciting predictions for the next 10 years in Episode 678: The Next Decade of Boutique Fitness, Part 1.

• Hot spots: lots of innovation & education in APAC, Australia, Western Europe

• The powerhouse: 47% of new studio openings are Pilates (majority Reformer)

• Good feeling: recovery, wellness and functional medicine are on fire

• Girl power: huge female-driven health opportunities with boutique members

• Stronger than ever: strength training continues to surge worldwide

With the industry expected to grow from $51.6B today to $85.9B by 2030, studio owners should be proactively seeking opportunities to scale now. Episode 678 gives you some options.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/