710: The Pilates Journal Expo with Lise Kuecker and Michael Ramsey

What happens when you take something wildly popular—Pilates—and intentionally redesign it to attract even more people? Rapid growth, big revenue—and an entirely new format.

Grab real-life insights and inspo with Michael Ramsey, the co-founder and CEO of STRONG Pilates, in Episode 710: The Pilates Journal Expo with Lise Kuecker and Michael Ramsey.*

• Break the mold: fuse Pilates, strength and cardio for novelty and interest

• Broaden the appeal: market to men and athletes seeking performance

• Take on tech: use screens, feedback and AI to increase customer lifetime value

• Always be striving: recast issues as opportunities; commit to continual improvement

• Choose wisely: carefully select sales-minded operators and passionate instructors

STRONG Pilates is a case study on impressively scaling a modern brand without losing clarity, quality or control. Episode 710 is a must-listen for ambitious studio owners. Follow Michael on Instagram at @ramslegit.

*Recorded live at The Pilates Journal Expo. The Pilates Journal is the leading voice of the global Pilates industry. Subscribe free at www.pilatesjournal.com/subscribe.

Catch you there,

Lise

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