8 years ago I packed up my life in the UK and moved to Sweden to start a family. I thought my business would run without me. It didn't. Everything fell apart and it forced me to confront something most founders never want to admit.

In this episode I'm getting brutally honest about what actually happened, the mindset shifts that changed everything and the three things I'd do differently if I was starting from scratch tomorrow.

In this episode I cover:

1. Why moving countries destroyed the business I thought I'd built
2. The two mindset shifts that finally got me unstuck
3. What nobody in the industry warns you about
4. The one question that tells you exactly where your business stands right now

Listen to this episode if:

• You're making every decision in your business and it's eating you alive
• You've ever wondered whether your business could survive without you
• You want to know the difference between a one person business and a one person prison

I built a six figure business that looked great on paper but nearly broke me behind the scenes. This is the real story and the blueprint I wish someone had given me years ago.

Interested in freeing yourself in the business? Book a brief call to see if the exit ready diagnostics session is for you. https://link.adamstrong.net/widget/bookings/strategy-121

Enjoyed today’s episode? Leave a review over on Apple or Spotify. https://podcasts.apple.com/gb/podcast/the-business-strategist-with-adam-strong/id1518654325

https://open.spotify.com/show/4vKVMmsZ4MwVooQOlEAzrd

ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Website: ⁠https://adamstrong.net⁠

YouTube: https://www.youtube.com/adamstrong

70% of her revenue was tied to one person. The buyer walked away.

I sat across the table from a founder a few months ago. Seven-figure business, great team, 25 years of graft. Within 20 minutes of looking under the hood, I had to tell her the business was essentially worthless to a buyer. Not because the numbers were bad — because she was the business.

When the buyer dug into due diligence, they discovered 75% of the revenue was tied to her personal relationships. The deal collapsed. And the worst part? She had no idea — because she'd been telling herself the same five lies I hear from almost every founder I work with.

In this episode I break down all five, using real examples from my advisory work. I walk through the founder revenue test, the 90-day vanish test, and why your expertise might actually be your biggest liability when a buyer comes knocking.

I also share why the founders who build truly sellable businesses always tell me the same thing afterwards — "I wish I'd done this five years ago." Not because they wanted to sell sooner, but because the business became so much better the moment they stopped being the bottleneck.

If even one of these lies sounds familiar, you've got work to do before you go anywhere near an exit.

Take my free Exit Readiness Assessment — it takes two minutes and shows you exactly where the gaps are: https://readytoexit.scoreapp.com

Enjoyed today’s episode? Leave a review over on Apple or Spotify.

https://podcasts.apple.com/gb/podcast/the-business-strategist-with-adam-strong/id1518654325

https://open.spotify.com/show/4vKVMmsZ4MwVooQOlEAzrd

ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Website: ⁠https://adamstrong.net⁠

YouTube: https://www.youtube.com/adamstrong

Blockbuster asked how do we make more money. Netflix asked how do we give people better entertainment. One question built an empire. The other killed one. So which question is your business asking right now?

In this episode I sit down with Lisa Earle McLeod, the woman who literally wrote the book on purpose driven business. She's worked with Google, Hilton and some of the smartest founders on the planet and what she told me completely flipped how I think about profit, purpose and why so many business owners end up stuck on a hamster wheel they built themselves.

We get into the real reason businesses get commoditised, why your proposals aren't landing the fees you deserve and what separates founders who exit rich from those who just burn out.

Five reasons to listen

1. Understand why purpose and profit aren't two separate things and why treating them that way is costing you money
2. How Hilton used one sentence from their founder to become the number one workplace in hospitality and smash profit records at the same time
3. You'll hear the three questions every founder needs to ask this week to uncover a purpose that actually drives revenue
4. Why most business owners have built themselves a glorified job and what to do if that's you right now
5. Lisa coaches me live and calls out the one thing missing from how I talk about my own business and how it can apply in yours.

Chapters

00:00 Introduction

01:47 Purpose-Driven Businesses and Their Impact

03:47 Common Mistakes When Scaling Businesses

07:31 Hilton's Purpose and Differentiation Strategy

10:16 The Relationship Between Purpose and Profitability

14:25 How Small Firms Can Activate Purpose Easily

18:03 Embedding Purpose into Business Operations

22:09 Preparing Your Business for Sale and Exit

26:52 Practical Exercises to Define Purpose

31:26 Pricing and Value-Based Fees

35:11 The Risks of Not Having a Clear Purpose

38:49 Stories That Illustrate Purpose in Action

42:34 Reigniting Passion and Purpose in Business Leaders

46:16 The Emotional Connection to Business Impact

49:12 Final Thoughts and Practical Takeaways

We’ve been nominated for podcast of the year, if you enjoy the show we would love your nomination. It only takes 30 secs: https://www.thinkers360.com/tl/annual_awards/voting?cat=3&scat=27

ABOUT THE GUEST

LinkedIn - https://www.linkedin.com/in/lisaearlemcleod/

Website - https://www.lisaearlemcleod.com/resources

Book: Leading with Noble Purpose by Lisa Earle McLeod - https://www.amazon.com/Leading-Noble-Purpose-Transform-Organizations/dp/1119546794

ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Website: ⁠https://adamstrong.net⁠

YouTube: https://www.youtube.com/adamstrong