• Are You the Soul-Sucking CEO?

  • May 1 2025
  • Duración: 43 m
  • Podcast

Are You the Soul-Sucking CEO?

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  • Are YOU the Soul-Sucking CEO? What if the biggest barrier to growth in your company… is you? In this episode, I sit down with my good friend Garry Ridge — former CEO of WD-40, Top 10 USA Today bestselling author, and one of the most grounded, wise leaders I know. Over 25 years, Garry scaled WD-40 into a $3.6 billion global powerhouse — not through ego or control, but by building a culture of belonging, learning, and trust. We dive deep into what most leaders get wrong about company culture, how to recognise (and eliminate) toxic behaviours, and why servant leadership is the most powerful leadership style for scaling a business and empowering teams. You’ll hear: How Garry resisted short-term shareholder pressure and stayed true to long-term vision The “Petri Dish” model for spotting and fixing culture problems What it means to lead with vulnerability — and why it works Why clarity, transparency, and values are the foundation of a high-performing team How to know if you’re the one holding your business back JOIN the waitlist to get early access to our community for CEO's and founders that want to scale fast and exit fast. Join here: https://forms.gle/qKBPJG59hArpPtgi6 This episode is a leadership masterclass — whether you’re a founder trying to scale, an executive looking to exit, or someone building a company where people love to work. Grab a pen. Take notes. Rewind it. This one’s worth listening to more than once. Breakdown 00:00 Introduction to Leadership Insights 05:01 Garry Ridge's Journey to CEO 10:27 Mental Resilience in Leadership 12:43 Tough Leadership Decisions 15:50 Creating a Culture of Belonging 18:13 Identifying Toxic Culture 21:06 The Role of a Leader as a Coach 23:09 Defining Success and Winning 24:30 Leading with Vulnerability and Clarity 27:21 The Smartest CEOs: What They Get Wrong 29:21 Identifying Gaps in Leadership 30:19 Building a Global Company Culture 31:28 Navigating Tough Times with Transparency 35:24 Dealing with Cultural Outliers 36:40 Starting to Build a Positive Culture 37:42 The Journey of Leadership and Learning 40:31 Reflections on Leadership Journey 43:20 Final Thoughts and Leadership Tips 🙏 How To Support The Business Strategist 🎙️ If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 ⁠Apple⁠, ⁠Spotify⁠ ABOUT THE GUEST 📘 Don’t forget to check out Garry’s new book Any Dumb Ass Can Do It and take his “Dumbass Quiz” at ⁠TheLearningMoment.net⁠ LinkedIn - ⁠https://www.linkedin.com/in/garryridge⁠ ABOUT THE HOST LinkedIn: ⁠https://www.linkedin.com/in/adamistrong⁠ Learn how to scale fast by taking the business growth quiz: ⁠https://howtogrowabusiness.scoreapp.com⁠ YouTube: ⁠https://www.youtube.com/adamstrong Learn more about your ad choices. Visit megaphone.fm/adchoices
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