Episodios

  • Monetize Your Mind: Building a Fractional Business with Aly Sanders
    Jan 14 2026

    Are you sitting on a goldmine of expertise but stuck in the corporate grind? In this episode, I sit down with Aly Sanders, founder of The Breadwinner Club and one of Seattle's top fractional CMOs, to reveal how you can turn your skills into a high-income fractional business.

    We dive deep into Aly's journey from entrepreneurial burnout to thriving as a fractional executive. If you've ever wondered how to monetize your mind without selling your soul to a 9-5, this is the strategy session you need.

    What we cover:

    • The real definition of "Fractional Work" (and how it differs from freelancing)
    • How to structure your contracts to get paid what you're worth
    • Practical tips for overcoming imposter syndrome
    • Building a business model that protects your time


    CHAPTERS:

    00:00 - Intro: Why Your Expertise is Worth More

    02:14 - Aly's Pivot: From Burnout to Fractional CMO

    04:36 - Fractional vs. Freelance: What's the Difference?

    07:10 - The Hidden Benefits of Fractional Work

    08:46 - How to Structure Contracts & Get Paid

    21:50 - Stop Feeling Like a Fraud (Imposter Syndrome)

    32:52 - Empowering Women to Lead

    37:40 - Connect with Aly & Conclusion


    Contact Aly:

    Website URL: https://breadwinnerclub.com/
    LinkedIn Profile URL: https://www.linkedin.com/in/lyssajean/

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    39 m
  • New Year Reset
    Jan 7 2026

    Happy New Year Y'all!

    This first episode of the new year is a reset to get everyone out of holiday brain and back into work mode. I'm doing a quick reset for all the new listeners, talking about what I've got going on and what you can expect from the podcast this year.

    Cheers to a productive and profitable 2026!

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    6 m
  • Small Businesses, Big Training Impact: Conversations with Dr. Carrie Graham
    Dec 3 2025

    In this podcast episode, Jessica interviews Dr. Kerry Graham to discuss the importance of training and development for small business owners. Dr. Graham emphasizes the need to document processes and provide thorough training, regardless of company size or existing staff. She explores the differences between adult and child learning, the cost-saving benefits of well-trained employees, and how to utilize technology ethically and effectively. Dr. Graham also shares practical steps for those unsure where to start, emphasizing the importance of a solid foundational process for sustainable business success.


    Blog: https://www.drcarriegraham.com/calm-blog

    Website: https://www.drcarriegraham.com/

    LinkedIn: https://www.linkedin.com/in/drcarriegraham/

    Instagram: https://www.instagram.com/drcarriegraham/

    Facebook: https://www.facebook.com/carrie.graham.779/

    YouTube: https://www.youtube.com/@drcarriegraham


    00:18 The Importance of Training and Development

    02:05 Dr. Graham's Journey into Training

    05:21 Understanding Adult Learning

    07:43 The Financial Benefits of Employee Training

    10:04 Consistency in Service and Training

    13:09 Documenting Processes for Consistency

    17:41 Adapting to Technological Changes

    19:27 The Next Wave of AI Adopters

    19:49 Ethical Concerns and Infrastructure

    20:26 AI as a Support Tool, Not a Solution

    21:36 The Importance of a Solid Foundation

    22:05 Using AI Ethically in Learning

    23:15 Historical Context of AI

    25:18 Guidance for Entrepreneurs

    26:51 Practical Resources and Cautions

    28:09 Investing in Your Business and Employees

    31:02 Final Thoughts and Reflections

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    37 m
  • How to Start & Succeed on Amazon: Expert Tips from Vicki Weinberg
    Oct 29 2025

    If you’re an entrepreneur dreaming of successfully selling your products on Amazon, this one's for you. Join us as we sit down with Vicki Weinberg, an expert in helping businesses launch and thrive on Amazon. In this episode, we’ll talk through Vicki's journey to creating her own brand, the challenges of selling on Amazon, and what it takes to truly stand out in this competitive marketplace. You'll see why setting up an Amazon store isn't just a simple task but a strategic process that requires time, effort, and a solid game plan. Subscribe for more conversations that help you think strategically about your business.


    CONTACT VICKI

    Website: www.vickiweinberg.com

    Instagram: https://www.instagram.com/vickiweinberguk

    LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/


    TIMESTAMPS

    00:00 Introduction and Welcome

    00:27 Vicki's Journey to Entrepreneurship

    02:15 Launching a Baby Product Brand

    03:11 Success on Amazon

    05:28 Challenges of Amazon's Backend

    07:55 Providing Amazon Services

    10:33 Optimizing Amazon Listings

    17:36 Getting Started on Amazon

    20:14 Using AI for Amazon Listings

    24:16 Addressing Listing Issues and Vigilance

    25:11 Importance of Real Images in Listings

    26:31 AI in Product Listings

    27:17 Standing Out on Amazon

    30:27 Driving Traffic to Your Listings

    31:12 Advertising on Amazon

    35:59 Challenges with Tariffs and International Sales

    40:42 Mindset for Selling on Amazon

    44:56 Quirky and Unique Products

    47:10 Conclusion and Contact Information

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    48 m
  • Navigating Bookkeeping: Insights from Twin Mom and Entrepreneur Nicole Beitenman
    Oct 8 2025

    In this episode, Jessica chats with Nicole, a dynamic twin mom and small business owner, about juggling multiple roles and finding joy in travel and family life.Nicole provides a detailed glimpse into her journey from managing large retail property financials to becoming a specialized bookkeeper for the real estate industry. They discuss the challenges and rewards of entrepreneurship, the importance of proper bookkeeping, and why even solopreneurs should consider professional help. Nicole also shares practical advice for small business owners to streamline their financial processes and the significance of separating business and personal finances. Tune in to learn from Nicole’s vast experience and discover how to better manage your business finances efficiently.00:00 Introduction and Welcoming Nicole00:32 Balancing Life and Joys Outside of Business02:04 Love for the Midwest and Snow05:53 Journey into Bookkeeping for Real Estate11:14 Diverse Experiences and Entrepreneurial Ventures12:55 Choosing Accounting and Career Path16:37 Challenges and Realities of Small Business Finances23:57 The Fear of Taxes and Time Management25:16 The Value of Outsourcing Bookkeeping28:13 Discovering the World of Remote Bookkeeping32:45 Balancing Work and Personal Life36:01 When to Hire a Bookkeeper38:41 Preparing to Work with a Bookkeeper40:46 Final Advice for Small Business Owners44:05 Contact Information and Closing RemarksContact Nicole:LinkedIn - https://www.linkedin.com/in/nicolebeitenmanEmail - nicole@twinledgers.comWebsite - https://www.twinledgers.com

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    45 m
  • Overcoming Adversity with Krista Anderson: The Story Behind Healthy On the Go
    Oct 1 2025

    Join your host Jess as she interviews Krista Anderson, CEO of Healthy on the Go. In this episode, Krista shares her incredible journey of overcoming stage four cancer to creating a successful business aimed at making healthy food options more accessible. From her humble beginnings living in a one-room apartment to her dedication in revolutionizing the American food system, Krista's story is nothing short of inspirational. The episode delves into the challenges Krista faced, the unwavering vision that drove her, and her plans for the future of Healthy on the Go. Tune in to learn why Krista believes in the power of letting go, the importance of healthy living, and how determination and resilience can lead to monumental success. Don't miss this heartfelt and motivating conversation.00:00 Introduction and Episode Overview01:02 Meet Krista Anderson03:19 The Reality of Social Media04:13 Krista's Hobbies and Life in France07:34 The Birth of Healthy on the Go13:33 Challenges and Triumphs22:23 The Fight for Healthy Choices27:32 The Power of Collective Change28:43 Living Abroad: A Personal Journey30:23 Challenging American Propaganda33:14 Building a Business Against the Odds39:40 Words of Wisdom and Resilience43:56 Future Plans and Final ThoughtsGuest Contact Details:Krista AndersonCEO, Healthy on The GoWebsite: https://www.healthyonthego.usLinkedIn: https://www.linkedin.com/in/krista-anderson-8b322621/

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    46 m
  • Unlocking Time & Efficiency: ADP's HR Solutions for Small Businesses with Lucy Smith
    Sep 25 2025

    In this episode, join me for an insightful interview with Lucy Smith from ADP, where we explore how ADP's HR platform can help small businesses, even solopreneurs streamline their payroll, HR, compliance, and tax-related tasks.

    Lucy shares her experience working with small businesses and how ADP's tools can save valuable time and reduce administrative burdens. Learn about the importance of professional services for growing businesses, common misconceptions, and practical tips for improving operational efficiency.

    Whether you're a solopreneur or have a small team, this episode is packed with valuable information on taking your business to the next level.


    Guest Contact Details:

    • Lucy Smith, Associate District Manager, ADP
    • Phone: (347) 549-0953
    • Email: lucy.smith@adp.com
    • Linkedin: https://www.linkedin.com/in/lucy-l-smith/
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    32 m
  • The Dream vs. The Doing: What Building The Business Hyve Actually Took
    Aug 6 2025

    Everyone loves to talk about the dream. The vision. The “someday.” But today, I’m talking about the doing. In this episode, I’m pulling back the curtain on what it actually took to build The Business Hyve -- mentally, emotionally, and logistically. From finding the faith to leave corporate, to navigating the fear, building with no audience, staying consistent when no one was watching, and learning to give myself grace when things didn’t go as planned.

    If you’ve ever wondered what it really takes to build something from scratch in an industry full of noise, this episode is for you. It’s not a blueprint. It’s not a pitch. It’s a real conversation about the internal work behind launching something meaningful.

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    15 m
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