In this episode of The Business Hyve Podcast, I’m pulling back the curtain on something that’s been bothering me for a while: the rise of so-called “experts” flooding our feeds with recycled advice, charging premium prices, and leaving small business owners frustrated when the results don’t show up. I share why I’m done with expert culture, how I’ve personally been burned, and what I think small businesses actually need to grow sustainably.

You’ll learn the five questions I use to qualify whether someone is truly worth listening to, especially on social media. We’ll also talk about the flood of AI “experts,” what to watch out for, and how to protect your time, money, and trust from people who haven't earned it.

If you’ve ever felt overwhelmed by the noise online, this episode is your reality check.

In this episode of The Business Hyve Podcast, I’m sharing the real story behind why I walked away from a decades-long career in corporate digital strategy and what I’ve learned about starting over from scratch. From my early love of the web back in high school to working in digital before “digital” was even a term, I take you through the journey that led me to finally leave the 9-to-5 grind in late 2024.

You’ll hear about the behind-the-scenes frustrations that built up over years in corporate, the moment I decided enough was enough, and the honest lessons I’ve learned since stepping out on my own. I’m breaking down five critical truths that every aspiring entrepreneur needs to hear, whether you’re thinking about quitting your job or already in the thick of building something new.

Not all branding advice is good advice, some of it is downright terrible. In this episode of The Business Hyve Podcast, I’m breaking down the worst personal branding advice I’ve ever heard, why it doesn’t work, and what to do instead. From the myth of “just be authentic” to the trap of posting more with no strategy, I’ll show you how to build a personal brand that actually attracts leads and converts them into clients. If you’ve been following outdated or ineffective branding tips, this episode will help you course-correct and create a brand that works.

If your leads aren’t converting, don’t blame the CRM. The real issue? Sales and marketing are out of sync. In this episode, I’m breaking down why this disconnect happens, how it silently kills revenue, and, most importantly, how to fix it. From defining what a qualified lead actually looks like to creating a seamless handoff between marketing and sales, this episode is packed with strategies you can implement right now to turn your CRM from a glorified database into a revenue-generating machine. Tune in and start fixing the real problem.

Getting more leads isn’t the secret to business growth, knowing what to do after you get them is. Too many businesses celebrate an influx of leads, only to watch them disappear without converting. In this episode of The Business Hyve Podcast, I’m breaking down why more traffic won’t fix a broken sales process and what you need to do instead.

We’ll talk about the biggest mistakes businesses make with lead management, why trust (not traffic) is the real problem, and how to build a system that turns leads into paying customers. If you’re tired of leads going cold or ghosting your calls, this episode is for you.

Most business owners think digital marketing is digital strategy, but that’s only part of the picture. A true digital strategy connects every piece of your online presence -- your website, automation, email marketing, content, and data -- to create a sustainable system for growth. In this episode, I break down why digital marketing alone won’t get you long-term results, what a real digital strategy looks like, and how you can start optimizing your business beyond just social media and ads. If you’re ready to stop chasing trends and start building a business that lasts, this episode is for you.

Marketing isn’t just about sales, it’s about relationships. In this episode of The Business Hyve Podcast, I’m breaking down how marketing, lead nurturing, and customer retention mirror the dating and marriage process. From making a strong first impression to building trust and commitment, your business relationships require the same care and strategy as a long-term partnership.

If your leads keep ghosting you, your audience isn’t engaging, or your customers aren’t sticking around, it’s time to rethink your approach. I’ll walk you through how to attract, nurture, and retain loyal buyers, without the awkward one-night stands or messy breakups.