Are you sitting on a goldmine of expertise but stuck in the corporate grind? In this episode, I sit down with Aly Sanders, founder of The Breadwinner Club and one of Seattle's top fractional CMOs, to reveal how you can turn your skills into a high-income fractional business.

We dive deep into Aly's journey from entrepreneurial burnout to thriving as a fractional executive. If you've ever wondered how to monetize your mind without selling your soul to a 9-5, this is the strategy session you need.

What we cover:

• The real definition of "Fractional Work" (and how it differs from freelancing)
• How to structure your contracts to get paid what you're worth
• Practical tips for overcoming imposter syndrome
• Building a business model that protects your time

CHAPTERS:

00:00 - Intro: Why Your Expertise is Worth More

02:14 - Aly's Pivot: From Burnout to Fractional CMO

04:36 - Fractional vs. Freelance: What's the Difference?

07:10 - The Hidden Benefits of Fractional Work

08:46 - How to Structure Contracts & Get Paid

21:50 - Stop Feeling Like a Fraud (Imposter Syndrome)

32:52 - Empowering Women to Lead

37:40 - Connect with Aly & Conclusion

Contact Aly:

Website URL: https://breadwinnerclub.com/
LinkedIn Profile URL: https://www.linkedin.com/in/lyssajean/

Happy New Year Y'all!

This first episode of the new year is a reset to get everyone out of holiday brain and back into work mode. I'm doing a quick reset for all the new listeners, talking about what I've got going on and what you can expect from the podcast this year.

Cheers to a productive and profitable 2026!

In this podcast episode, Jessica interviews Dr. Kerry Graham to discuss the importance of training and development for small business owners. Dr. Graham emphasizes the need to document processes and provide thorough training, regardless of company size or existing staff. She explores the differences between adult and child learning, the cost-saving benefits of well-trained employees, and how to utilize technology ethically and effectively. Dr. Graham also shares practical steps for those unsure where to start, emphasizing the importance of a solid foundational process for sustainable business success.

Blog: https://www.drcarriegraham.com/calm-blog

Website: https://www.drcarriegraham.com/

LinkedIn: https://www.linkedin.com/in/drcarriegraham/

Instagram: https://www.instagram.com/drcarriegraham/

Facebook: https://www.facebook.com/carrie.graham.779/

YouTube: https://www.youtube.com/@drcarriegraham

00:18 The Importance of Training and Development

02:05 Dr. Graham's Journey into Training

05:21 Understanding Adult Learning

07:43 The Financial Benefits of Employee Training

10:04 Consistency in Service and Training

13:09 Documenting Processes for Consistency

17:41 Adapting to Technological Changes

19:27 The Next Wave of AI Adopters

19:49 Ethical Concerns and Infrastructure

20:26 AI as a Support Tool, Not a Solution

21:36 The Importance of a Solid Foundation

22:05 Using AI Ethically in Learning

23:15 Historical Context of AI

25:18 Guidance for Entrepreneurs

26:51 Practical Resources and Cautions

28:09 Investing in Your Business and Employees

31:02 Final Thoughts and Reflections