In this episode of the Business Coach Podcast, business coach Kevin O’Keefe shares why true sales success isn’t about pushing products or features—it’s about understanding what customers are really buying. Drawing from decades in international banking and two decades as an ActionCOACH mentor, Kevin reveals the five key metrics that drive business growth and how gap analysis can transform sales performance. Through engaging stories and practical insights, he shows how knowing your customer, not just your product, leads to stronger margins, loyal clients, and long-term success.

Coaching is more than a job, it’s a calling. Discover how you can become a certified ActionCOACH and change lives, starting with your own. Get started by clicking here. https://lp.actioncoach.com/franchise-apply

About Kevin O'Keefe:
Kevin O’Keefe is an experienced business coach and chartered accountant with over 20 years at ActionCOACH. After a global career in finance spanning Europe, the Middle East, and Asia, Kevin now helps SMEs unlock growth through smarter sales strategies and better systems. Known for his straightforward, results-driven approach, he teaches leaders to focus on value, not just volume, helping businesses sell solutions that truly matter.

Learn more: https://kevinokeeffe.actioncoach.com/

About ActionCOACH
ActionCOACH is a global business coaching firm founded in 1993 by Brad Sugars. It offers coaching services to all types of businesses, providing guidance and support in various aspects of business management, including marketing, sales, finance, team building, and systems development. ActionCOACH operates through a network of trained business coaches who work directly with clients to help them achieve their business goals and overcome challenges. The company's vision is to "create world abundance through business re-education," aiming to empower entrepreneurs and business owners to build profitable enterprises that work without them.

Learn more about ActionCOACH: https://www.actioncoach.com/
Become A Coach: https://www.actioncoach.com/

In this episode, business coach Andrew Laurie shares how true business growth begins with clarity—both in strategy and in people. Drawing on lessons from Playing to Win and Jim Collins’ “hedgehog concept,” Andrew reveals how to define where your business will play and win, build the right team at the right time, and focus your energy on what really drives results. He explains why hiring isn’t just about adding people, but about freeing yourself to lead, innovate, and create sustainable success. Through personal stories and timeless business wisdom, Andrew shows how great strategy and great people together form the foundation for lasting scale.

Coaching is more than a job, it’s a calling. Discover how you can become a certified ActionCOACH and change lives, starting with your own. Get started by clicking here. https://lp.actioncoach.com/franchise-apply

About Andrew Laurie:
Andrew Laurie is a seasoned business coach, entrepreneur, and former corporate leader with experience running companies exceeding a billion dollars in sales. An MBA graduate and ActionCOACH partner, Andrew combines strategic insight with a passion for helping business owners achieve both success and balance. Guided by Jim Collins’ “hedgehog concept,” he teaches leaders how to craft clear strategies, build high-performing teams, and design businesses that serve their ideal lives—not consume them.

Learn more: https://actioncoach.au/find-a-coach/andrew-laurie

About ActionCOACH
ActionCOACH is a global business coaching firm founded in 1993 by Brad Sugars. It offers coaching services to all types of businesses, providing guidance and support in various aspects of business management, including marketing, sales, finance, team building, and systems development. ActionCOACH operates through a network of trained business coaches who work directly with clients to help them achieve their business goals and overcome challenges. The company's vision is to "create world abundance through business re-education," aiming to empower entrepreneurs and business owners to build profitable enterprises that work without them.

Learn more about ActionCOACH: https://www.actioncoach.com/
Become A Coach: https://www.actioncoach.com/

In this episode of The Business Coach Podcast, business coach Jayne Ramlakan reveals how true growth happens when business owners learn to manage systems, not people. Drawing from her years as a CEO and her experience with ActionCOACH, Jayne explains the power of structure, delegation, and leadership. She shares how creating clear systems and processes frees owners from daily firefighting, allowing them to focus on strategy and innovation. Through real client success stories, Jayne illustrates how empowering teams and managing outcomes—not activities—builds consistency, culture, and scalable success.

Coaching is more than a job, it’s a calling. Discover how you can become a certified ActionCOACH and change lives, starting with your own. Get started by clicking here. https://lp.actioncoach.com/franchise-apply

About Jayne Ramlakan:
Jayne Ramlakan is a business coach and former CEO with extensive experience across finance, operations, and leadership. Trained as an accountant in South Africa, she now helps entrepreneurs design systems that enable their businesses to run smoothly and profitably without constant oversight. Known for her calm, strategic approach and commitment to empowering others, Jayne guides business owners to shift from managing tasks to leading teams—and from working in their business to thriving on it.

Learn more: https://actioncoach.au/find-a-coach/jayne-ramlakan

About ActionCOACH
ActionCOACH is a global business coaching firm founded in 1993 by Brad Sugars. It offers coaching services to all types of businesses, providing guidance and support in various aspects of business management, including marketing, sales, finance, team building, and systems development. ActionCOACH operates through a network of trained business coaches who work directly with clients to help them achieve their business goals and overcome challenges. The company's vision is to "create world abundance through business re-education," aiming to empower entrepreneurs and business owners to build profitable enterprises that work without them.

Learn more about ActionCOACH: https://www.actioncoach.com/
Become A Coach: https://www.actioncoach.com/

In this episode, business coach Everardo Recendiz shares how true growth begins when entrepreneurs learn to let go. Drawing on years of experience helping small business owners scale from modest teams to multimillion dollar organizations, Everardo explains the power of clarity, delegation, and mindset. He discusses why most business owners hit a ceiling not because of skill but because they try to do everything themselves, and how shifting from technician to leader can unlock exponential results. Through real client success stories, Everardo reveals how trust, vision, and accountability transform not only a business’s profits

Coaching is more than a job, it’s a calling. Discover how you can become a certified ActionCOACH and change lives, starting with your own. Get started by clicking here. https://lp.actioncoach.com/franchise-apply

About Everardo Recendiz:
Everardo Recendiz is a seasoned business coach and former corporate leader who helps entrepreneurs build high performing teams and scalable systems. With a focus on clarity, marketing, and mindset, he guides business owners from hands on operators to strategic leaders who create sustainable growth. Known for his calm yet results driven approach, Everardo has helped clients grow from small local teams into multimillion dollar companies, proving that with the right vision and accountability, scaling is not just possible, it is inevitable.

Learn more: https://shreveceo.org/members/actioncoach-of-north-louisiana/

About ActionCOACH
ActionCOACH is a global business coaching firm founded in 1993 by Brad Sugars. It offers coaching services to all types of businesses, providing guidance and support in various aspects of business management, including marketing, sales, finance, team building, and systems development. ActionCOACH operates through a network of trained business coaches who work directly with clients to help them achieve their business goals and overcome challenges. The company's vision is to "create world abundance through business re-education," aiming to empower entrepreneurs and business owners to build profitable enterprises that work without them.

Learn more about ActionCOACH: https://www.actioncoach.com/
Become A Coach: https://www.actioncoach.com/

In this episode, business coach Kevin Aires reveals how the secret to successful selling isn’t more facts, it’s better stories. Drawing from his background at Esso and IBM to running his own business, Kevin shares how he discovered the power of coaching and storytelling. He explains why most business owners talk features instead of benefits and how reframing your message can inspire clients to take action. With practical lessons on clarity, mindset, and influence, Kevin shows how to turn everyday conversations into meaningful results and why having a coach helps you see what you can’t.

Coaching is more than a job, it’s a calling. Discover how you can become a certified ActionCOACH and change lives, starting with your own. Get started by clicking here. https://lp.actioncoach.com/franchise-apply

About Kevin Aires:
Kevin Aires is a business coach and former corporate leader with experience at Esso, IBM, and in entrepreneurship. As part of the ActionCOACH network, Kevin helps business owners boost performance through clarity, structure, and storytelling. Known for his energetic and down-to-earth approach, he teaches clients how to shift from selling facts to inspiring action by focusing on stories that connect, motivate, and close deals.

Learn more: https://www.linkedin.com/in/kevinaires-actioncoach/

About ActionCOACH
ActionCOACH is a global business coaching firm founded in 1993 by Brad Sugars. It offers coaching services to all types of businesses, providing guidance and support in various aspects of business management, including marketing, sales, finance, team building, and systems development. ActionCOACH operates through a network of trained business coaches who work directly with clients to help them achieve their business goals and overcome challenges. The company's vision is to "create world abundance through business re-education," aiming to empower entrepreneurs and business owners to build profitable enterprises that work without them.

Learn more about ActionCOACH: https://www.actioncoach.com/
Become A Coach: https://www.actioncoach.com/

In this episode of the Business Coach Podcast, coach Rory Smyth shares how clarity, consistency, and a 90-day plan can spark real growth for any business. Drawing from his 35-year career across industries, from sports and retail to management and consulting. Rory reveals how structure and focus turn struggling operations into thriving enterprises. Through real-world client stories, he shows how refining cashflow, teams, and mindset can quadruple sales and build lasting success. It’s a masterclass in doing the basics brilliantly.

Coaching is more than a job, it’s a calling. Discover how you can become a certified ActionCOACH and change lives, starting with your own. Get started by clicking here. https://lp.actioncoach.com/franchise-apply

About Rory Smyth:
Rory Smyth is an award-winning business coach and former commercial director with over three decades of global experience across sports, retail, and professional services. Since 2010, he’s helped Irish entrepreneurs transform their businesses through practical strategy, accountability, and action. Known for his down-to-earth approach, Rory empowers owners to simplify systems, strengthen teams, and focus on what truly drives growth — doing the right things, better.

Learn more: https://actioncoach.ie/rory-smyth

About ActionCOACH
ActionCOACH is a global business coaching firm founded in 1993 by Brad Sugars. It offers coaching services to all types of businesses, providing guidance and support in various aspects of business management, including marketing, sales, finance, team building, and systems development. ActionCOACH operates through a network of trained business coaches who work directly with clients to help them achieve their business goals and overcome challenges. The company's vision is to "create world abundance through business re-education," aiming to empower entrepreneurs and business owners to build profitable enterprises that work without them.

Learn more about ActionCOACH: https://www.actioncoach.com/
Become A Coach: https://www.actioncoach.com/

In this episode, veteran business coach Mark Daniels unpacks the simple yet transformative habits that separate thriving entrepreneurs from overworked operators. Drawing on more than two decades of coaching experience, Mark explains why “working on your business” is the secret to lasting success. He reveals how structured reflection, goal-setting, and building the right team can double performance and reclaim your time. Through practical insights and real-world examples, Mark shows how systems, mindset, and leadership align to create businesses that truly serve your life, not the other way around.

Coaching is more than a job, it’s a calling. Discover how you can become a certified ActionCOACH and change lives, starting with your own. Get started by clicking here. https://lp.actioncoach.com/franchise-apply

About Mark Daniels:
Mark Daniels is a seasoned business coach, author, and mentor who has spent over 20 years helping entrepreneurs turn busy operations into scalable, rewarding businesses. After beginning his coaching journey with ActionCOACH in 1999, Mark has guided countless owners to achieve greater profit, stronger teams, and more balanced lives. Known for his straightforward approach and relatable metaphors, he empowers leaders to slow down, think strategically, and build businesses that give them more freedom, not more stress.

Learn more: https://actioncoach.nz/find-your-coach/mark-daniels/

About ActionCOACH
ActionCOACH is a global business coaching firm founded in 1993 by Brad Sugars. It offers coaching services to all types of businesses, providing guidance and support in various aspects of business management, including marketing, sales, finance, team building, and systems development. ActionCOACH operates through a network of trained business coaches who work directly with clients to help them achieve their business goals and overcome challenges. The company's vision is to "create world abundance through business re-education," aiming to empower entrepreneurs and business owners to build profitable enterprises that work without them.

Learn more about ActionCOACH: https://www.actioncoach.com/
Become A Coach: https://www.actioncoach.com/

In this episode, business coach Steve Leach shares his unique journey from tech consulting in the 1990s to helping pioneer the very concept of business coaching alongside Brad Sugars. Steve explains why so many entrepreneurs get stuck relying on “common sense” and why structured accountability is the missing link for real growth. Through powerful metaphors—from airplanes to chess clocks—he illustrates how business should be the vehicle to create the life you want. With nearly three decades of coaching experience, Steve offers timeless lessons on scaling beyond survival, building true businesses (not just jobs), and reclaiming your most valuable resource: time.

Coaching is more than a job, it’s a calling. Discover how you can become a certified ActionCOACH and change lives, starting with your own. Get started by clicking here. https://lp.actioncoach.com/franchise-apply

About Steve Leach:
Steve Leach is a veteran business coach with more than 27 years of experience guiding entrepreneurs from startup struggles to sustainable growth. Beginning his career in tech consulting, Steve was among the first to help shape the role of “business coach” in the late 1990s. Known for his practical strategies and creative metaphors, he has coached business owners across industries to move beyond working long hours into building companies that truly support their lives. His mission is clear: to provide the education, accountability, and perspective that transforms hardworking operators into confident business leaders.

Learn more about Steve: https://actioncoach.au/find-a-coach/steve-leach

About ActionCOACH
ActionCOACH is a global business coaching firm founded in 1993 by Brad Sugars. It offers coaching services to all types of businesses, providing guidance and support in various aspects of business management, including marketing, sales, finance, team building, and systems development. ActionCOACH operates through a network of trained business coaches who work directly with clients to help them achieve their business goals and overcome challenges. The company's vision is to "create world abundance through business re-education," aiming to empower entrepreneurs and business owners to build profitable enterprises that work without them.

Learn more about ActionCOACH: https://www.actioncoach.com/
Become A Coach: https://www.actioncoach.com/