If you think pay is just about numbers, think again. In today’s talent-short market, the way you compensate your people could be the reason they leave—or why they stay and thrive. In this episode, Trudy MacDonald, award-winning business leader and Managing Director of TalentCode HR, pulls back the curtain on remuneration. She explains why most businesses are getting it wrong and what you can do to build a pay strategy that actually works.

Whether you're struggling with attracting top talent, keeping your best people, or motivating your team to hit new levels of performance, this conversation is your wake-up call. Trudy shares real-world insights and practical steps that will help you stop the guesswork and start building a smarter, fairer, and more effective approach to pay.

In this episode, you’ll learn:

• Why traditional pay models are failing in today’s workforce—and what’s replacing them
• The biggest mistakes leaders make when designing salary and bonus structures
• How to create a pay framework that motivates performance without damaging culture
• What it means to move from “paying for presence” to “paying for value”
• Why market benchmarking might be misleading—and how to use it the right way
• How to talk about money openly with employees and build trust in your remuneration process
• Trudy’s go-to framework for strategic remuneration design in small and medium businesses

Pay isn’t just a cost—it’s one of your most powerful business levers. Done right, it drives retention, performance, and loyalty. Done wrong, it quietly erodes your culture and profitability. Trudy MacDonald offers a fresh, human-centric take on how business owners and leaders can rethink pay to fuel growth and keep their top talent engaged. If you want your team to work like they own the place—start by paying them like it matters.

For another great conversation, check out Trudy's previous episode here Ep 152 - From Burnout to Brilliance: Transforming Workplace Culture

Trudy MacDonald has worked extensively with Boards, leaders and leadership teams over the past 20 years and is a sought-after coach to leaders across industries.

She is an experienced CEO, an established business leader and thought leader in the areas of strategy, people, and culture. She specialises in empowering organisations to become great by maximising the performance and productivity of their people.

She is a multi-award-winning speaker having been honoured as “Speaker of the Year” by the world’s largest CEO network – The Executive Connection (TEC). Trudy is a regular speaker to Leaders and Boards and regularly presents on the topics of strategy, high performance organisations and leadership at Industry Associations, Conferences and Corporate Events. Her career is founded on an education in Organisational Psychology and spans Australia, New Zealand, the USA and parts of Asia.

www.talentcodehr.com.au
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In today’s fast-changing business landscape, survival isn’t just about cutting costs—it’s about adapting, innovating, and thinking long-term. In this episode, we sit down with Rick Yvanovich, an experienced entrepreneur and business strategist, to explore what it takes to thrive in an era of constant transformation. Whether you're a start-up founder or an established business leader, this conversation will help you rethink traditional business practices and embrace a more resilient approach to leadership and decision-making.

Rick shares valuable insights on why there’s no such thing as "business as usual" anymore, emphasizing the need for agility in response to changing legislation, economic conditions, and technology. He also delves into the importance of resilience, sustainability, and continuous improvement, drawing inspiration from Japanese business longevity models. Additionally, he highlights the critical role of mindset and leadership, explaining why business owners should take action instead of waiting for external solutions.

A major takeaway from this episode is the value of external accountability and support. Rick discusses how independent advisors, non-executive directors, or external mentors can provide objective feedback, reduce stress, and help business owners make better strategic decisions. He also shares his perspective on personal branding and succession planning, encouraging leaders to separate themselves from their business to ensure long-term success.

Key Takeaways:

✅ Why "business as usual" no longer exists—and how to adapt
✅ The secret to business longevity: resilience and sustainability
✅ How to develop a proactive leadership mindset in times of uncertainty
✅ The power of external support and accountability in decision-making
✅ Why curiosity and continuous improvement are critical for business success
✅ How personal branding plays a role in ensuring long-term business survival

Get Rick's book: Business As Unusual - How to Thrive in the New Renaissance

Rick Yvanovich is a true master of the business coaching craft. His proven track record of helping companies and individuals achieve unprecedented levels of success is a testament to his unparalleled ability to combine business experience with coaching interventions. Through systematic processes and unwavering commitment to employee empowerment, Rick translates vision into actionable steps that propel his clients forward towards their goals and milestones.

www.rickyvanovich.com

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If you're a business owner who feels overwhelmed, overworked, and constantly in the thick of everything, this episode is a must-listen. Host Paul Sweeney takes a deep dive into the "hub and spoke" model—a common but problematic setup where every decision, task, and communication flows through you, the owner. While this might seem manageable in the early stages, it quickly becomes a bottleneck to growth, profitability, and your personal freedom.

In this insightful solo episode, Paul outlines how to recognize the warning signs that your business is overly dependent on you. He walks you through practical steps to redesign your business systems, delegate effectively, and reclaim the time and freedom you originally set out to achieve. Learn how to assess your current setup, use tools like virtual assistants and automation, and get access to a free Value Builder score to help evaluate and grow your business without burning out.

Whether you’re stuck in the day-to-day or looking for ways to scale smartly, this episode offers clear, actionable strategies to create a business that thrives without you having to be in the centre of everything.

Check out these past episodes referred to in this podcast:

Ep 161 Hiring Smarter: The Power of Virtual Assistants in Business Success

Ep 147 Scaling with Structure: Garrett Delph on Fixing Chaos in Business

Try the Value Builders Quiz and find out how to increase the value of your business (and escape from the hub-and-spoke business model). You'll receive a free report!

Paul Sweeney Chartered Accountant & Business Advisor, launched Pretium Solutions after a long and successful career in accounting and business advisory. Paul credits his passion for small business with growing up in country NSW, where family-run businesses were the cornerstone of everyday life.

For Paul, the driving force behind The Business Behind Your Business was to make high end, proactive, directed and value-based advisory services available to small to medium businesses.

Paul brings to the table decades of experience as a highly qualified accountant and business advisor at every level of business. Through consulting, coaching and on-the-ground training and operations, his focus is on unlocking the untapped potential for greater profitability. Paul’s qualifications allow him to pair strategic advice with an advanced understanding of taxation and compliance matters.

www.pretiumsolutions.com.au

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Are you prepared for the unexpected? Every business will face a crisis at some point—whether it’s a PR disaster, a supply chain breakdown, or a financial emergency. But the difference between businesses that survive and those that struggle often comes down to preparation. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with crisis management expert Stephanie Craig from Kith Consulting to discuss how businesses can build resilience and respond effectively when things go wrong.

Stephanie shares her deep expertise in crisis management, explaining what defines a crisis, why preparation is key, and how businesses can protect their reputation and operations when faced with the unexpected. She dives into the importance of leadership in crisis response, the value of having a crisis team, and how to approach decision-making under pressure. Listeners will walk away with actionable strategies to ensure they are not caught off guard when a crisis strikes. Whether you're a small business owner or a corporate leader, this episode will help you stay one step ahead in safeguarding your business.

Sign up for Stephanie's Crisis of the Month newsletter here:

https://kith.co/business-behind-your-business/

Stephanie Craig, has built her reputation as a crisis expert by guiding some of the world’s most prominent people and organizations through their most trying moments. Combining her deep experience in politics, media and business, she mitigates crisis, repairs reputations and inoculates against future crises.

Stephanie has counted former First Lady Rosalynn Carter, the mayor of the nation’s 10th largest city and some of the most notable global brands as clients. When not handling crisis, Stephanie supports causes she cares about by helping to establish the groundbreaking group — I Am ALS and chairing the Force to End Harassment in Advocacy as an effort during the #Metoo movement.

In her career, Stephanie has guided media organizations, Fortune 50 tech companies and members of the House and Senate in the United States and Canada through some of their most trying days. She sharpened her crisis skills on several campaigns including three presidentials. She is a battleground specialist and likely the only person to have worked in both houses on Capitol Hill and Parliament Hill.

https://kith.co/

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Are you attracting the right customers for your business, or are you stuck in a cycle of working long hours for clients who aren’t the right fit? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Marama Carmichael, CEO of Oracle Tree, to uncover why so many business owners struggle to find their ideal customers—and how to fix it. If you’re tired of feeling like your marketing efforts aren’t working or that your business has drifted away from your original vision, this episode is packed with actionable insights to help you turn things around.

Marama shares how many entrepreneurs unknowingly create what she calls a Frankenstein business—taking on any client that comes their way, working unsustainable hours, and losing sight of their purpose. She explains why defining your ideal customer is critical for business success and breaks down practical strategies using her Marketing Tree framework. From clarifying your messaging to choosing the right marketing channels, Marama provides a step-by-step approach to help business owners attract high-quality clients and build a brand that truly resonates.

By the end of this episode, you’ll learn how to refine your marketing strategy, avoid common mistakes that waste time and money, and create a business that supports your goals—rather than one that drains your energy. If you're ready to take control of your marketing and build a business that aligns with your vision, this is an episode you won’t want to miss!

Marama Carmichael is an industry-leading business growth consultant, digital strategist, mentor and author.

As CEO of Oracle Tree an award winning digital marketing agency and with over 25 years of experience in business, she knows what it takes to build digital strategies that convert.

She is dedicated to helping business owners work smarter (not harder!) to reach ambitious growth milestones and tackle business obstacles head-on. She is highly skilled at helping people get to the core of what is important to them and tap into their own set of unique talents and natural strengths to leverage them for growth. Professionally, she is driven by her passion to help the world prosper through giving back. She is the author of Amazon Best Seller : "Fixing Frankenstein - How to take the monster out of running our small business"

Marama lives on the Gold Coast in QLD Australia, and in her free time loves latin dance and, of course, the beach.

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Get Marama's book Fixing Frankenstein - How to take the monster out of running our small business

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One of the most time-consuming and frustrating challenges faced by businesses are meetings, and especially board meetings. From chasing down reports to dealing with last-minute changes and version control issues, the process can quickly become a logistical nightmare. And what a headache (and waste of time) it is reading a slide show on your phone and then seeing the same presentation in the meeting! But what if there was a way to streamline this process, eliminate chaos, and save hours of valuable time?

In this episode of The Business Behind Your Business, host Paul Sweeney speaks with Robert Wolfe, serial entrepreneur and founder of Zeck, a company revolutionizing the way board meetings are conducted. Robert shares insights from his experience founding and growing companies like Moosejaw and CrowdRise, both of which were successfully acquired. He discusses the challenges of traditional board meetings—often time-consuming, stressful, and inefficient—and how Zeck reimagines the process to be more engaging and productive.

Robert highlights the importance of strategic decision-making, effective communication between leadership teams and boards, and why investing in better systems early on is crucial for business success. He also shares how Hollywood actor and business partner Edward Norton became deeply involved with Zeck, contributing to its mission.

Whether you run a small business, a non-profit, or a start-up, this episode offers valuable takeaways on improving decision-making, streamlining meetings, and embracing modern solutions for long-term success.

Robert Wolfe is the founder and former CEO of Moosejaw and CrowdRise. More recently, Robert started Zeck. Zeck is entirely reimagining the miserable board meeting process.

Robert started Moosejaw in a tiny shop when he had really big hair. Moosejaw’s aim was to make retail and e-commerce fun and engaging and they also pressed their own Moosejaw brand, which became pretty cultish, in a good way. Despite being incredibly foolish, Moosejaw was acquired by Walmart. No one can believe it but it’s true.

Robert wanted to make sure he had some sort of decent impact, so along with his smarter brother, Jeffrey, and actor and philanthropist, Edward Norton, he launched CrowdRise. CrowdRise focused on making giving back notable, cool and social. CrowdRise eventually became the largest fundraising platform four non-profits in the US and was acquired by GoFundMe.

After spending time as an operator running board meetings and, on the other side of the table, as a board member, Robert launched Zeck to change the process entirely. Zeck transforms the dynamic between the leadership team and the board, making board meetings strategic and forward thinking. Never again will you get into a board meeting to have a deck that you already read, read back to you. Such a waste of time.

Robert has no interests or hobbies and is a terrible sleeper. He has been an advisor to several companies and is faster than Usain Bolt at replying to any message. But, publicly Robert only boasts about his Honorable Mention for ‘Best Breakdancer Using an Old School Cardboard Mat’. Also, ‘for’ is spelled incorrectly above on purpose.

Website: www.zeck.app

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Struggling to close deals? Losing potential customers because you’re not following up effectively? You’re not alone—most business owners and entrepreneurs give up after just two or three follow-ups, missing out on massive sales opportunities. In this episode of The Business Behind Your Business, sales expert Jacob Hicks shares why consistent follow-up is the secret weapon for increasing conversions, building stronger client relationships, and ultimately growing your business. If you’ve ever hesitated to follow up because you didn’t want to be "pushy," Jacob has the strategies and mindset shifts you need to change your approach—and your results.

Jacob brings his years of sales experience to break down:
✅ The 10x10 Follow-Up System that keeps you top-of-mind without annoying your leads
✅ How to use CRM tools to automate and streamline follow-ups
✅ Why most sales happen after the 9th follow-up—and how to make sure you don’t stop too soon
✅ How to follow up with authenticity so you build relationships, not just transactions

Whether you’re a business owner, entrepreneur, or salesperson, this episode will give you practical, actionable techniques to improve your follow-up game and close more deals—without feeling pushy.

Jacob Hicks is a coach and keynote speaker with over a decade of experience transforming lives and businesses. Thanks to 10 years in sales, Jacob has a knack for identifying what drives lasting success and delivering implementable strategies to help clients achieve it. Podcasters love working with Jacob because of his practical insights and engaging storytelling that leave audiences inspired. Known for his strong follow-up systems and mindset-driven coaching, Jacob empowers clients across industries to overcome challenges, implement sustainable systems, and move forward with confidence.

Connect with Jacob:

Website: www.jacobhickscoach.com

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Struggling with supply chain issues? Wondering how disruptions could impact your business—or how to prevent them? You’re not alone! Supply chains became a hot topic during COVID-19, but they remain a critical factor in business success today. Whether you’re a small business owner, entrepreneur, or industry leader, understanding how supply chains work (and how to manage them) can save you time, money, and major headaches.

In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Kerim Kfuri, a seasoned supply chain expert, to unpack the challenges and opportunities businesses face when managing supply chains. Kerim explains how supply chain disruptions impact pricing, inventory, and cash flow—and shares practical strategies to make your business more resilient.

💡 Key Takeaways from This Episode:
✅ Why supply chains matter more than ever (even post-COVID)
✅ The biggest risks to your supply chain—and how to prepare for them
✅ How small businesses can avoid costly supply chain mistakes
✅ The role of AI and automation in modern supply chains
✅ Why outsourcing supply chain management can be a game-changer

Don't wait until your supply chain breaks to take action! Tune in now and learn how to future-proof your business.

Get Kerim's book Supply Chain Ups and Downs

Kerim Kfuri is a global entrepreneur, ever-curious, ever-growing, and ever-learning. Throughout his career, Kerim has spearheaded numerous ventures that have significantly impacted the supply chain industry, all committed to innovation and excellence. Kerim has written the first of many books, Supply Chain — Ups and Downs, and is genuinely passionate about sharing his knowledge in classrooms with students studying supply chain management and at industry conferences.

Kerim's career has spanned across a diverse range of sectors, including technology, retail, entertainment, real estate, spirits, packaging, sports equipment, medical, import/export, and banking. Kerim has held notable positions at NASD/FINRA (National Association of Securities Dealers), Accenture, SEC, Friedman Billings Ramsey, and 24/7 Media, contributing to his broad understanding of the business landscape.

For more than 2 decades Kerim has served as President/CEO of The Atlas Network, LLC, a global supply chain enterprise.

Contact Kerim here:

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