In this episode of "The Business Behind Your Business" podcast, host Paul Sweeney interviews Dave Power, the founder of Power Creative, to explore the transformative power of video storytelling for business owners. With over 25 years of experience, Dave shares his insights on how to effectively use video to promote and grow your business by capturing the audience's attention and building trust.

Dave emphasizes the importance of planning and strategy in video production, explaining how a well-thought-out plan can save time and resources. He discusses the significance of collaborating with professional writers and interviewers to capture the right message and avoid common pitfalls. Dave also highlights the balance between self-generated content and professionally produced videos, offering practical advice on when to use each approach.

Listeners will gain valuable insights into the different types of video content, including testimonials, case studies, and product demonstrations. Dave provides guidance on setting budgets and expectations, discussing various pricing models and the importance of aligning your budget with your goals and project complexity. He stresses that investing in professional video production can enhance your brand's credibility and reach.

Tune in to learn from Dave Power's extensive experience and discover how to effectively use video to tell your business story, connect with your audience, and drive success. Visit Power Creative to learn more about Dave and his team's work, and explore the resources and examples available on their website.

Dave Power Power Creative are producers of video content for brands and businesses, globally & locally.

With an in-depth industry experience since 2001, the company founded by Dave Power has led to clients ranging from the individual looking to produce philanthropist media content, a family heritage documentary through to commercial and scalable internal corporate comms video content.

Their portfolio covers a range of sizes in business, from a smaller business through to clients such as Wesfarmers, Mirvac and Rare Cancers Australia.

You can view their portfolio of work here: powercreative.com.au
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Do you feel confused about what you should be doing for your business at the end of the financial year? Do you feel pressure to buy, buy, buy with the EOFY sales?

Or do any of these concerns around business taxes sound familiar?

• Scrambling to find the cash to make your tax payments
• Withholding spending on your business to free up money to pay your taxes
• Confusion and worry over taxes

You aren't alone! These are common feelings of many business owners. As we head to the end of the financial year in Australia, there is a critical opportunity for business owners, but one that is often missed...Tax Planning.

In this episode, Paul Sweeney is going to explain what key activities you need to be doing to pave the way for a great year ahead for your business. Paul will shine a spotlight on tax planning plus show you why you shouldn't get caught up in the pressure of EOFY sales.

So you haven't bothered with Tax Planning before - why should you start now?
The seasons are changing constantly and so is the environment we operate in. If you're a business owner, you are going to be affected.

Tax planning is all about managing your tax obligations smartly and legally. While we can’t avoid taxes, we can reduce the amount you owe. Careful planning and using available incentives and concessions can significantly improve your position.

Here’s why tax planning is important:

• Reduce stress over tax payments: Know what to expect and avoid surprises
• Lower your tax bill: Use deductions, exemptions and credits to pay less
• Understand your financial position: Get a clear picture of your business's finances so you can make informed decisions
• Better financial stability: Improve your cash flow and financial health
• Improve your tax position for the following financial year: Plan now to save more next year

So if you are thinking of giving tax planning a go this year, make sure you act fast. Contact your accountant today and don't let another year slip by with poor tax outcomes and shaky cash flow.

And remember, don't fall into the trap of buying something simply to get the tax deduction for it! Only buy it if you need it. Use your time and energy to focus on tax planning rather than chasing EOFY sales.

Paul Sweeney Chartered Accountant & Business Advisor, launched Pretium Solutions after a long and successful career in accounting and business advisory. Paul credits his passion for small business with growing up in country NSW, where family-run businesses were the cornerstone of everyday life.

For Paul, the driving force behind The Business Behind Your Business was to make high end, proactive, directed and value-based advisory services available to small to medium businesses.

Paul brings to the table decades of experience as a highly qualified accountant and business advisor at every level of business. Through consulting, coaching and on-the-ground training and operations, his focus is on unlocking the untapped potential for greater profitability. Paul’s qualifications allow him to pair strategic advice with an advanced understanding of taxation and compliance matters.

www.pretiumsolutions.com.au

https://thebusinessbehindyourbusiness.com/

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What should business owners do when new technology threatens to derail their business? Close down or find a new path?

This was the dilemma experienced by professional copywriter Leanne Shelton (Write Time Marketing). With the avalanche of artificial intelligence taking over much of content creation, Leanne made the challenging decision to pivot her business and embrace AI by becoming an expert on ChatGPT and AI. Now, Leanne is using her writing expertise to help other businesses navigate the treacherous waters of 'bad content' as they jump onto AI to create their own marketing messages. By being adaptable, new avenues have opened up for Leanne.

Find out how your mindset can help you be flexible in your business planning and in dealing with challenges. Your ability to pivot your business can determine your future success.

Leanne Shelton is an international ChatGPT trainer, keynote speaker, and human copywriter.

With her 9-year-old SEO copywriting agency, Write Time Marketing, struggling to convert in a tough economic climate, Leanne made the ultimate business pivot in May 2023. She decided to embrace (not escape) her shiny, new, and free competitor, ChatGPT.

Leanne quickly became a sought-after keynote speaker for summits and conferences, with multiple requests to run webinars, workshops, one-on-one sessions, and in-house organisational training. She now runs ‘The AI DIY Club’ membership, offering small business owners a safe space to explore and experiment with AI tools and prompts every week.

Featured in The Australian, ABC News, 6PR Perth Radio, Disrupt Radio, and various podcasts, she’s recognised as an AI Expert by LinkedIn Australia editors and Kate Toon’s Digital Marketing Collective Membership. In addition, Leanne hosts ‘The AI Train’ Podcast (formerly co-hosted with Tim King).

Outside of work life, Leanne is a newly converted running enthusiast, lover of dance, occasional yogi and meditator, engrossed reader of business books and psychological thrillers, a dedicated wife, and frazzled mum to two daughters.

Links:

leanne@writetimemarketing.com.au

https://www.linkedin.com/in/leanneshelton/

@leanneshelton247 (Instagram)

‘The Leanne Shelton podcast’ – https://podkite.link/marketing-and-me

‘The AI Train’ podcast - https://shows.acast.com/the-ai-train

https://thebusinessbehindyourbusiness.com/

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