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The Business Behind Your Business

The Business Behind Your Business

De: Paul Sweeney
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Conversations to help your business grow and thrive.
It’s like having your own board of expert advisors in your pocket.

The Business Behind Your Business is the go-to podcast for entrepreneurs, small business owners, and anyone looking for practical business ideas and strategies. Hosted by Paul Sweeney, each 15–30 minute episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.

Whether you're exploring how to make money, launch a new venture, or scale your existing business, our expert guests share actionable insights on entrepreneurship, marketing strategies for small business, financial planning, leadership, and more.

From startup tips to advanced business strategy, we bring you the tools and advice you need to build a thriving business — one smart decision at a time.

© 2026 The Business Behind Your Business
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Episodios
  • From Invisible to In-Demand: How to Make Your Business Impossible to Ignore
    Jan 5 2026

    If you’ve ever felt frustrated because you know your business offers something incredible—but the world isn’t noticing—this episode is for you. Many business owners excel at creating a great product or delivering exceptional service, yet struggle to get seen, recognised, and paid what they’re worth. In this conversation, Joel Pilger reveals how he went from running a thriving studio to now building a global community supporting creative entrepreneurs.

    In this episode, Joel shares how business owners can evolve from “doing everything themselves” to leading a business that is visible, sustainable, connected, and profitable. You’ll discover how learning the fundamentals of business, building the right relationships, and shifting from isolation to community can be the catalyst for long-term success. Whether you’re a creative, consultant, trade business, or service provider—the principles Joel shares can transform how you operate and grow.

    You'll learn:

    • Why great work alone isn’t enough—visibility and connection matter
    • The mindset shifts that move businesses out of survival mode
    • The danger of delegating without understanding
    • How collaboration—yes, even with competitors—creates exponential opportunity
    • Why treating business as an art can reignite passion and drive growth

    This episode is filled with wisdom, real-world experience, and actionable insights for any entrepreneur ready to stop hiding in the shadows and start building a business that’s truly seen, valued, and in demand.


    Joel Pilger helps creative studios and production companies — typically generating $1–10M in annual revenue — master the art of the business so they can attract better clients, command bigger budgets, and build the studio of the future. For 20 years, Joel helmed Impossible Pictures until exit. Now, through Joel's ecosystem of accelerators, community, and connections, he guides hundreds of studios worldwide — names like Sarofsky, STATE, Laundry, Giant Ant, Polyester, Kill 2 Birds, and Antfood — and many more on the rise. No theories. No consultants. No wannabes. Just real-world experience from one who has built, scaled, and sold a studio… and now helps others do the same.

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    30 m
  • The Biggest Payday You’re Not Ready For: How to Prepare Your Business for Sale
    Dec 29 2025

    If you’re a business owner, one day you will exit your business — whether by choice or circumstance. But here’s the uncomfortable truth: most business owners are not ready when that moment arrives. And that lack of preparation could cost you the biggest payday of your life.

    In this episode, host Paul Sweeney is joined by investment banker and exit strategist Cameron Bishop, who has been on both sides of the table — acquiring more than 50 businesses for private equity firms before switching focus to helping owners maximise their sale value. Cameron reveals the key factors buyers look for, the most costly mistakes sellers make, and what you should start doing now, even if selling feels years away.

    You’ll learn:

    • Why preparing years in advance creates dramatically higher business value
    • The importance of accurate accounting (especially accrual-based reporting)
    • How owner dependency sabotages valuation — and what succession planning really means
    • How customer concentration or vendor reliance can make a business unsellable
    • Why professional advice isn’t a cost — it’s an investment that often returns millions

    Whether you’re planning to sell soon or simply want a stronger, more resilient business, this episode will reshape how you think about value — and what it takes to unlock it.


    Cameron Bishop is a seasoned executive and entrepreneur with a proven track record of driving exceptional growth and transformation across diverse industries. He began his career in publishing, culminating in his leadership of Intertec Publishing, where he scaled the company from a small business to a $400 million enterprise with a global footprint. Subsequently, he co-founded Ascend Media, a high-growth media company, demonstrating his entrepreneurial acumen and ability to build successful organizations from the ground up.

    Beyond his corporate successes, Cameron has dedicated himself to advising and mentoring business owners. His experience spans various roles, including CEO of SkillPath Seminars, where he spearheaded a company-wide transformation, and his work with Capitus, guiding businesses through strategic transitions and maximizing their value. Cameron is passionate about empowering business leaders to achieve their full potential and continues to leverage his deep expertise to help entrepreneurs navigate challenges, unlock new opportunities, and achieve lasting success.

    www.raincatcher.com

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    27 m
  • The Hidden Cost of Cost Cutting: Why Businesses Need a Better Strategy
    Dec 22 2025

    Running a business often comes with the constant pressure to reduce expenses and improve profit. But what if cost cutting alone isn’t the right answer? What if the real opportunity lies in rethinking how you resource, structure, and invest in your business rather than simply slashing spending?

    In this episode, host Paul Sweeney sits down with entrepreneur and Navitas Consulting founder Michael Haskell to unpack the smart side of cost management—one that doesn’t sacrifice quality, capability, or growth. Whether you're scaling, restructuring, or trying to improve margins, this episode will help you recognise the difference between cutting costs and optimising them.

    Michael shares practical strategies including how to:

    • Identify hidden inefficiencies eating into profit
    • Decide which roles must remain local and which can be outsourced or made remote
    • Use alternate staffing models (salary, contract, offshore talent) to protect cashflow and capability
    • Improve margins without compromising service or output
    • Shift thinking from “spend less” to “invest smarter”

    Listeners will walk away with a clearer, more confident approach to costs—one that strengthens operational discipline and business value rather than weakening it.


    Michael Haskell is a seasoned entrepreneur and investor with over 20 years of experience helping businesses grow smarter and faster. He’s taken companies public and now serves as the managing partner of Navitas Consulting, a firm that helps businesses scale by placing top finance talent - remotely and cost-effectively.

    Michael has worked across New Zealand, Singapore, and the U.S., and is passionate about building businesses that are both profitable and impactful. He’s also a dynamic speaker who shares real-world advice on growth strategy, cost management, and leadership.

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    32 m
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