Episodios

  • 05 - Brand Agility for the Digital World: Accessing the Right Audience

    05 - Brand Agility for the Digital World: Accessing the Right Audience
    Oct 29 2021
    Tune in this week for a conversation with special guest Greg Kihlström from The Agile World! Our hosts welcome Greg to discuss common issues with disingenuous marketing, how to know your audience, the future of work and tips for branding in a competitive market climate. Chris and April also analyze the latest news from the communications industry, including why the pandemic is pushing journalists to quit their jobs, and how the ongoing supply chain crisis has damaged brand loyalty for many consumers. Your favorite dynamic duo also debates the pros and cons of Disney’s new Tik Tok influencer program, and makes a call on whether the recently-announced Hidden Valley Ranch X Crocs Collaboration is a cash move or a trash idea for both brands. Today’s “BREAKING NEWS”:  Brand Loyalty - https://bit.ly/3bjRjf5 Journalists -https://bit.ly/3pJ3E4X More on our “Cash or Trash?” segment: https://bit.ly/3bhGJ8r  From “Point & Counterpoint”: https://bit.ly/3vQV7hg  Follow Greg’s work with The Agile World here:https://www.gregkihlstrom.com April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/. Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
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    46 m
  • 04 - Post-Pandemic Pivots for Branding and Business (Feat. Justin Knapp)

    04 - Post-Pandemic Pivots for Branding and Business (Feat. Justin Knapp)
    Oct 15 2021
    This week, your hype-busting hosts welcome Justin Knapp, founder of Space Together. Justin is here to discuss his journey as an entrepreneur, lessons learned in business and how his innovative platform is helping communities rent out their unused commercial space to other local groups. Chris and April also share their best advice for the transforming world of agency work post-pandemic, like managing Zoom fatigue, handling internal communications issues and what brands should consider in their public-facing campaigns. They also share the latest trends impacting marketing and PR as 2022 approaches, spar over the industry push for brands to join Tik Tok, and discuss whether Instagram’s Facebook banner ads were a cash or trash move for reviving interest in the platform. Our hosts close things out with an assessment of the state of agency work in a remote world, and how business owners and teams can strike the right balance in their work lives. Today’s “BREAKING NEWS”:  PR Trends: https://bit.ly/3aSFL2l   Instagram Influencers: https://bit.ly/3BLwhS0  More on our “Cash or Trash?” segment:  Facebook Banner: https://bit.ly/3BHy1M1 From “Point & Counterpoint”:  https://bit.ly/3lIsmQE Follow Justin’s work with Space Together here: https://spacetogether.com/ April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: www.trustrelations.agency Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/
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    46 m
  • PR, By the Basics with Lee Caraher

    PR, By the Basics with Lee Caraher
    Oct 12 2021
    For a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today’s episode, we welcome Lee Caraher to help untangle it all. Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that are making a difference in their categories. Listen now! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with Lee Caraher and Double Forte: Lee’s Website ---> www.leecaraher.com Double Forte ---> www.double-forte.com Twitter ---> www.twitter.com/LeeCaraher Facebook ---> www.facebook.com/LeeCaraher1 LinkedIn ---> www.linkedin.com/in/leecaraher Instagram ---> www.instagram.com/leecaraher  --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency
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    1 h y 5 m
  • Marketing Meets Technology? With John Wall

    Marketing Meets Technology? With John Wall
    Oct 5 2021
    Marketing, sales, and technology are all separate but integral parts of running a business, but getting the three to come together is often a tricky process. To help sort it out, we’re welcoming author John Wall to the podcast. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Ryan Holiday, Debbie Millman, Ty Pennington, Simon Sinek and Seth Godin. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  --- Connect with John Wall and Trust Insights: Website ---> https://www.trustinsights.ai/ Podcast ---> https://www.marketingovercoffee.com/most-popular-episodes/ LinkedIn ---> https://www.linkedin.com/in/johnjwall/ Twitter ---> https://twitter.com/johnjwall --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the link below: www.GoSalesAndMarketing.com   
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    44 m
  • 03 - Best Bets for Branding in the Startup Game (Feat. Tom Briggs)

    03 - Best Bets for Branding in the Startup Game (Feat. Tom Briggs)
    Oct 1 2021
    This week, your favorite dynamic duo welcomes guest Tom Briggs. Tom is the founder of epigraph research & branding consultancy, and he’s here to dive into all things branding, including the dos and don’ts of working in the tech startup space. Chris and April also share some recent news from the communications circuit, including actress Ellie Kemper’s recent crisis response, and allegations that Subway’s tuna sandwiches might contain fishy DNA. Our hosts also spar over whether the viral Fox News “singing babysitter” is front page worthy, and dig into the impact of the resignation economy. Finally, Chris and April make the call on whether Sprite’s hip-hop QR code campaign was a cash move or a trash strategy for the brand, and discuss the recent trend of leveraging micro-level Tik Tok influencers for product promotion. Today’s “BREAKING NEWS”:  Ellie Kemper: https://bit.ly/2XVxYgK  Subway: https://bit.ly/3uiqyAr More on our “Cash or Trash?” segment:  Sprite: https://bit.ly/3unT6s7 TikTok: https://cnb.cx/39IMETd From “Point & Counterpoint”:  Singing Babysitter: https://fxn.ws/3APAQun   Follow Tom’s projects here:  https://www.linkedin.com/in/tbriggs https://twitter.com/HelloEpigraph https://www.facebook.com/hello.epigraph/ https://www.instagram.com/hello.epigraph/ https://www.linkedin.com/company/epigraphagency  April is the president of Trust Relations: https://www.trustrelations.agency/. Christopher Tompkins is the CEO at The Go! Agency: https://gosalesandmarketing.com/
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    46 m
  • Cyber Security with Scott Schober

    Cyber Security with Scott Schober
    Sep 28 2021
    Digital innovation has made all of our lives easier—including those of cybercriminals. Now, it takes more than a tricky password to keep your information safe. How has cybersecurity become more important amidst the COVID pandemic with millions more people working remotely from home? What are some best practices we can all take to guard our personal information? To answer these questions and more, we welcome security expert Scott Schober to the podcast. Scott is the President and CEO of Berkeley Varitronics Systems, a provider of advanced, world-class wireless test and security solutions and the author of three best-selling security books: Hacked Again, Cybersecurity is Everybody’s Business, and Senior Cyber.  Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  Connect with Scott Schober and Berkeley Varitronics Systems: ScottSchober.com www.linkedin.com/in/snschober/ twitter.com/ScottBVS twitter.com/bvsystems The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. Learn more: www.GoSalesAndMarketing.com 
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    41 m
  • The Power of the Press Release with Mickie Kennedy

    The Power of the Press Release with Mickie Kennedy
    Sep 21 2021
    You need to get the word out about your business to thousands of potential customers. The easiest way? A well-timed press release that generates buzz around your brand. But for a business owner with no PR experience, what does that entail? What is a press release and how can it guarantee your business a wider audience? Our guest Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency  www.Linkedin.com/in/chrisgomedia/  Connect with Mickie Kennedy and eReleases: www.ereleases.com/plan  www.twitter.com/ereleases  www.facebook.com/ereleases.press.release.distribution  www.instagram.com/ereleasespr/  www.linkedin.com/in/publicity/  www.pinterest.com/ereleases/  www.youtube.com/user/ereleases -- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. Learn more: www.GoSalesAndMarketing.com 
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    35 m
  • 02 - Know Your Brand: Tips to Consider Before Your Campaign Kickoff

    02 - Know Your Brand: Tips to Consider Before Your Campaign Kickoff
    Sep 17 2021
    The Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They’re chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April also deliver a double dose of “Cash or Trash?” as they make the final call on whether Tiffany & Co. was wise to introduce yellow to its iconic color palette, and assess the strategy behind Australia's “pet-ernity” policy. Our hosts touch on authentic brand activism during Pride month, and shine the “Startup Spotlight” on Immersion Neuroscience, a personal neuroscience app and rising star in the biotech space. In a brand-new segment, “Just the Tip,” they also offer their advice for managing client expectations in terms of marketing and PR timelines. More on our “Cash or Trash?” segment:  https://bit.ly/2Xm4acT https://bit.ly/3kcsuXD About Immersion Neuroscience: https://www.getimmersion.com/  April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/. Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.
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    29 m
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