05 - Brand Agility for the Digital World: Accessing the Right Audience

Tune in this week for a conversation with special guest Greg Kihlström from The Agile World! Our hosts welcome Greg to discuss common issues with disingenuous marketing, how to know your audience, the future of work and tips for branding in a competitive market climate. Chris and April also analyze the latest news from the communications industry, including why the pandemic is pushing journalists to quit their jobs, and how the ongoing supply chain crisis has damaged brand loyalty for many consumers. Your favorite dynamic duo also debates the pros and cons of Disney’s new Tik Tok influencer program, and makes a call on whether the recently-announced Hidden Valley Ranch X Crocs Collaboration is a cash move or a trash idea for both brands. Today’s “BREAKING NEWS”:  Brand Loyalty - https://bit.ly/3bjRjf5 Journalists -https://bit.ly/3pJ3E4X More on our “Cash or Trash?” segment: https://bit.ly/3bhGJ8r  From “Point & Counterpoint”: https://bit.ly/3vQV7hg  Follow Greg’s work with The Agile World here:https://www.gregkihlstrom.com April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/. Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.