Building a Successful Wedding Planning Business with Maria from Dereves

In this podcast episode, host Melissa interviews Maria, the founder of Dereves, a full-service wedding planning and floral design company based in Toronto, Canada.

They discuss Maria's journey from studying landscape architecture to founding her business, the importance of SEO and blogging, and the evolution of her services to include full event design and planning.

Maria emphasizes the value of genuine relationships, resilience, and adaptability in business. She also talks about future goals, including destination weddings and community building, while sharing practical advice for other small business owners on sustainability and resource management.

00:00 Introduction and Guest Overview

01:21 Maria's Journey into Floral Design

03:15 Building a Business Foundation

05:47 Adapting and Growing Through Challenges

18:46 Expanding Services and Future Plans

25:00 The Importance of SEO and Blogging

27:20 Marketing Strategies and Relationships

29:18 Building Genuine Relationships in Business

30:11 The Importance of Offering Value

30:57 Navigating Client Interactions and Expectations

32:35 The Role of Social Media in Modern Business

35:12 Finding and Attracting Your Ideal Client

37:31 Learning from Mentors and Industry Peers

39:11 The Power of Sharing Knowledge

41:28 Managing Wedding Logistics and Expanding Horizons

47:57 Sustainability in the Floral Industry

54:27 Final Thoughts and Future Goals

Maria, Dereves Instagram + Website

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Six Actionable Steps to Grow Your Creative Business

In this episode of Bright, the podcast for wedding creatives, host and money mentor Melissa shares six actionable steps to help you grow your creative business. From establishing a strong foundation and leveraging social media, to building genuine relationships and staying resilient, Melissa provides comprehensive insights and real strategies for business growth.

She summarizes key takeaways from her recent interviews with industry creatives and discusses the importance of adaptability, consistency, and sharing knowledge within the community. Tune in next week for an interview with Maria from Derev Floral and Wedding Planning in Toronto, Canada, for more tips and inspiration.

00:00 Introduction to Growing Your Creative Business
00:28 Podcast Overview and Upcoming Interviews
01:13 Step 1: Establish a Strong Foundation
02:01 Step 2: Leverage Social Media and SEO
02:58 Step 3: Build Genuine Relationships
03:59 Step 4: Adapt and Evolve
05:04 Step 5: Stay Consistent and Resilient
06:16 Step 6: Share Knowledge and Resources
07:41 Conclusion and Next Week's Preview

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Leveraging the Cocktail Party Effect for Creative Business Marketing Success

In this episode, discover how the 'Cocktail Party Effect' can transform your marketing strategy and help your creative business stand out in a saturated market. By understanding how to connect deeply with potential clients and filter through the noise, you can attract ideal clients who resonate with your unique message.

Learn how this concept, originally coined by cognitive scientist Colin Cherry, applies to modern marketing and can be used to build a successful and thriving creative business.

Cocktail Party Effect - Colin Cherry

00:00 Introduction: The Cocktail Party Effect in Marketing
01:02 Understanding the Cocktail Party Effect
01:51 Applying the Cocktail Party Effect to Your Business
03:06 Creating Genuine Connections with Clients
03:55 Fine-Tuning Your Marketing Strategy
04:46 Standing Out in a Crowded Market
06:28 Conclusion: Embracing the Cocktail Party Effect

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