#039 Building a Successful Wedding Business: Interview with Maria of Dereves Floral + Wedding Design

Building a Successful Wedding Planning Business with Maria from Dereves

In this podcast episode, host Melissa interviews Maria, the founder of Dereves, a full-service wedding planning and floral design company based in Toronto, Canada.

They discuss Maria's journey from studying landscape architecture to founding her business, the importance of SEO and blogging, and the evolution of her services to include full event design and planning.

Maria emphasizes the value of genuine relationships, resilience, and adaptability in business. She also talks about future goals, including destination weddings and community building, while sharing practical advice for other small business owners on sustainability and resource management.

00:00 Introduction and Guest Overview

01:21 Maria's Journey into Floral Design

03:15 Building a Business Foundation

05:47 Adapting and Growing Through Challenges

18:46 Expanding Services and Future Plans

25:00 The Importance of SEO and Blogging

27:20 Marketing Strategies and Relationships

29:18 Building Genuine Relationships in Business

30:11 The Importance of Offering Value

30:57 Navigating Client Interactions and Expectations

32:35 The Role of Social Media in Modern Business

35:12 Finding and Attracting Your Ideal Client

37:31 Learning from Mentors and Industry Peers

39:11 The Power of Sharing Knowledge

41:28 Managing Wedding Logistics and Expanding Horizons

47:57 Sustainability in the Floral Industry

54:27 Final Thoughts and Future Goals

Maria, Dereves Instagram + Website

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