In this episode of the Brian Icenhower Podcast, we tackle a tough but essential leadership skill: how to exit real estate agents from your brokerage or team. Every year during moving seasons, agents evaluate their businesses and some decide to leave—often blaming leadership instead of addressing their own habits. How you handle those departures will shape your reputation, culture, and ability to grow.

Brian Icenhower and ICT coach Nick Baldwin break down why exiting agents gracefully is just as important as recruiting them in the first place. They explain how the wrong response—anger, bitterness, or subtle digs—can damage your leadership credibility and poison your reputation in the community. On the flip side, handling exits with grace, professionalism, and servant leadership not only protects your brand but often leads to agents returning later.

You’ll learn:

• ✅ Why agents leave and why it’s rarely about commission splits or culture

• ✅ The dangers of “brokers behaving badly” and spreading drama

• ✅ What not to say when agents move on—and how to avoid creating “bulletin board material”

• ✅ Why half of all exiting agents will return if you exit them gracefully

• ✅ Practical strategies for transferring listings, handling pendings, and avoiding punitive policies

• ✅ How proactive, gracious behavior can turn exits into recruiting opportunities

Leadership isn’t tested when agents join—it’s tested when they leave. Learn how to maintain respect, protect your brand, and keep your organization thriving even when agents move on.

👉 Ready to strengthen your leadership skills? Explore our Broker & Team Leader Coaching Programs and learn the proven systems top leaders use to grow, retain, and inspire their agents: https://therealestatetrainer.com/real-estate-coaching-programs/

Book a FREE coaching call: http://CoachCallFree.com

Enroll in our online courses: http://www.IcenhowerInstitute.com

Sign up for coaching: http://www.IcenhowerCoaching.com

Sign up for an Agent Management Portal: http://AgentManagementPortal.com

Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In this episode of the Brian Icenhower Podcast, we dive into one of the most critical adjustments agents must make in a shifting market: managing longer listing periods. As more markets trend toward buyer’s territory, listings are sitting on the market longer than most agents and sellers are used to.

Brian Icenhower introduces the concept of the “Magic Month”—the first 30 days when a listing receives the highest online exposure. He explains why conservative pricing and strong marketing in this window are crucial for generating multiple offers and securing the best terms for your sellers.

You’ll learn:

• ✅ Why agents don’t sell homes—they expose them

• ✅ How to track and share online listing views (MLS, Zillow, Realtor.com, Homes.com) with clients

• ✅ The importance of weekly seller updates from your admin team

• ✅ How to set upfront expectations to avoid “Why isn’t my home selling?” calls

• ✅ When to recommend price reductions using proven showing guidelines

Brian also shares why proactive client communication is the difference between smooth transactions and stressful ones. By sending consistent weekly reports and setting proper expectations, you won’t need to talk sellers into price reductions—they’ll call you first when the data proves it’s time.

👉 Want the systems top-performing teams use? Explore our Admin & Listing Manager training courses to learn how to prevent problems before they happen and deliver true white-glove service to your clients: https://therealestatetrainer.com/icenhower-institute/

Book a FREE coaching call: http://CoachCallFree.com

Enroll in our online courses: http://www.IcenhowerInstitute.com

Sign up for coaching: http://www.IcenhowerCoaching.com

Sign up for an Agent Management Portal: http://AgentManagementPortal.com

Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

In today’s episode of the Brian Icenhower Podcast, we tackle one of the most pressing issues in today’s shifting real estate market: longer listing periods. As inventory grows and some areas edge into buyer’s market territory, listings are sitting on the market longer than many agents—or their sellers—are used to.

Brian Icenhower breaks down the two critical factors every agent must understand: Price or Patience. He explains how agents can set the right expectations with sellers upfront, proactively prove property exposure through weekly reporting, and avoid the reactive “Why isn’t my home selling?” conversations that frustrate clients and drain your energy.

You’ll learn:

• ✅ Why agents don’t “sell” homes—they expose them

• ✅ How to use online views (MLS, Zillow, Realtor.com) to demonstrate marketing exposure

• ✅ The “Miracle Month” concept and how to explain it in your listing presentations

• ✅ When it’s a pricing problem vs. when it’s a patience problem

• ✅ How admin and listing managers prevent service issues before they start

Whether you’re a solo agent, team leader, or broker-owner, this episode will help you shift your mindset and systems to thrive in markets with extended listing periods.

👉 Ready to upgrade your systems? Explore our Admin & Listing Manager training courses to build the processes that keep your sellers happy and your business thriving. Go to https://therealestatetrainer.com/icenhower-institute/

Book a FREE coaching call: http://CoachCallFree.com

Enroll in our online courses: http://www.IcenhowerInstitute.com

Sign up for coaching: http://www.IcenhowerCoaching.com

Sign up for an Agent Management Portal: http://AgentManagementPortal.com

Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable