In this episode of The Branding Laboratory, host Deevo, Chief Experience Officer of The Brand Storyteller and Fusion Creative Brands, sits down with Charlie Sells, Founder of Clarity Over Everything, to explore the core principles of business growth and brand momentum.

From understanding your unique identity to cutting through complexity, Charlie shares actionable strategies for entrepreneurs who want to scale their business effectively. They discuss why a 40,000-foot perspective is essential for clarity, how to focus on what’s already working, and the difference between growing and scaling your business.

Charlie also reveals his approach to workshops, diagnostics, and authority-building strategies that help brands get unstuck and communicate clearly. Whether you’re a small business owner or a solo entrepreneur, this conversation provides valuable insights into positioning your brand, refining your message, and building momentum that lasts. Tune in to gain expert guidance from two leaders passionate about redefining how businesses grow.

In this thought-provoking episode of The Branding Laboratory, host Deevo, Chief Experience Officer of Brand Storyteller and Fusion Creative Brands, sits down with Aleksandra Ceho, Founder and Principal Astrologer of Astrologer Royale, for a powerful conversation on identity, timing, and courageous reinvention. Aleksandra shares the bold story of walking away from her career as a kinesiologist in January 2010 with no backup plan—calling it the best leap of her life.

What followed was the rise of a globally recognized astrology practice serving entrepreneurs across the United States, the United Kingdom, and Europe. Together, Deevo and Aleksandra explore the philosophy that identity is the engine behind how we lead, build, and show up in business. The discussion reframes astrology from pop-culture mysticism into a strategic decision-making tool—one historically used by royalty, military leaders, and statesmen. Aleksandra explains how natal chart analysis and planetary forecasting help founders optimize visibility, marketing, partnerships, and executive timing.

Join Deevo, Chief Experience Officer of The Brand Storyteller, on The Branding Laboratory as he sits down with Kat Halushka, business strategist and visibility expert. In this episode, they explore the powerful intersection of values, leadership, authenticity, and personal development, revealing how entrepreneurs can leverage their voice to grow their business. Kat shares her journey from Belarus to Canada and how she discovered the $7 million selling-from-stage strategy that helps entrepreneurs convert audiences into clients. They dive into the art of storytelling, building visibility, and designing systems that create predictable results without relying solely on referrals or ads. Discover the behind-the-scenes techniques of creating signature talks, understanding client beliefs, and aligning business with personal values. Perfect for leaders, founders, and creatives, this episode provides actionable insights to elevate your brand, amplify your message, and turn your expertise into measurable success. Tune in to gain practical strategies that blend The Branding Laboratory’s insights with The Brand Storyteller philosophy.

n this episode of The Branding Laboratory, host Deevo, Chief Experience Officer at The Brand Storyteller, sits down with Mark Wojcik, Founder and CEO of The Wojcik Group and a veteran talent acquisition strategist.

Together, they explore why human connection continues to outperform automation in recruiting and leadership, even in an AI-driven world. Mark shares hard-earned insights from his journey through sales failure, recruiting disruption, and leadership growth.

The conversation challenges common hiring myths, examines the real cost of misalignment, and reveals why authentic, human-centered experiences remain the foundation of strong brands, cultures, and sustainable business success. 💡 I

In this episode, Chief Experience Officer Deevo of The Brand Storyteller sits down with Cam Beaudoin, Founder of The Frequent Speaker & Accessibility Consultant to unpack how to build a personal brand that is rooted not just in visibility, but in truth, values, and lived experience. This conversation goes beyond tactics and titles—diving into the emotional and strategic realities behind modern entrepreneurship, public speaking, and brand building.

Cam Beaudoin shares his journey from IBM technologist to global speaker and founder, including one of his darkest business moments: firing his entire team and rebuilding from the ground up. Together, they explore why personal branding today is less about logos and certifications and more about trust, proof, self-awareness, and service. Deevo guides the discussion through themes of identity, values, courage, and responsibility—showing how sustainable business growth happens when human integrity and professional alignment meet. This episode is a must-listen for founders, speakers, and creators who want to grow their business without losing their humanity.

Most people think growth problems are about strategy, tactics, or effort.

They’re not.

In this conversation with Lidia Axe, we talk about the part of business most people avoid looking at — the story underneath it. The patterns you keep repeating. The ceilings you keep hitting. The way your past quietly shapes how you show up as a leader, a creator, and a business owner.

Your business isn’t separate from you. It’s a reflection of how you think, what you believe, and how you’ve learned to move through the world. From how you handle money, to how you deal with visibility, conflict, and success — it all shows up in your work.

We dig into why so many smart, capable people feel stuck even when they’re doing “everything right,” how early experiences shape our relationship with growth, and why self-awareness isn’t a soft skill — it’s a competitive advantage.

This episode isn’t about hustle, hacks, or shortcuts. It’s about building something that actually fits who you are, instead of forcing yourself into a version of success that drains you.

If you’ve ever felt burned out, stuck, or like you’re running into the same problems on repeat, this conversation will help you see why — and what to do differently.

In this episode of The Branding Laboratory, host Deevo (Chief Experience Officer for The Brand Storyteller) sits down with Hollis Carter, the visionary CEO and co-founder of Baby Bathwater Institute. Moving beyond the rigid structures of traditional corporate leadership, Hollis shares his unique journey as a lifelong entrepreneur who turned a "scratch-your-own-itch" experiment into an elite, one-of-a-kind community for high-level founders. The conversation dives deep into the philosophy of "bettering over biggering," exploring how to break free from uninspiring systems to foster genuine human connection.

Hollis explains the importance of "manufacturing serendipity" and why the most valuable business breakthroughs often happen in the lobby—not the conference room. Whether you are navigating the lonely "grow and scale" phase of business or looking to reignite your professional passion, this episode offers a raw look at building a brand rooted in integrity, competitive giving, and impactful leadership.

In this insightful episode, Deevo sits down with Reggie Gaither, Senior Vice President at Southern First Bank and a master of relationship-driven leadership. With over twenty years of experience in commercial banking, Reggie reveals how he successfully integrates his authentic self into a corporate environment.

As a brand storyteller, Deevo guides the conversation through the nuances of building trust, the power of a "connector" mindset, and why personal integrity is the ultimate currency in business. Whether you are a founder or a corporate leader, this episode provides a masterclass on how to show up in the world with purpose and poise.