The Surprising Truth About Marketing Weakness Nobody Tells You with Aleksandra Ceho

In this thought-provoking episode of The Branding Laboratory, host Deevo, Chief Experience Officer of Brand Storyteller and Fusion Creative Brands, sits down with Aleksandra Ceho, Founder and Principal Astrologer of Astrologer Royale, for a powerful conversation on identity, timing, and courageous reinvention. Aleksandra shares the bold story of walking away from her career as a kinesiologist in January 2010 with no backup plan—calling it the best leap of her life.

What followed was the rise of a globally recognized astrology practice serving entrepreneurs across the United States, the United Kingdom, and Europe. Together, Deevo and Aleksandra explore the philosophy that identity is the engine behind how we lead, build, and show up in business. The discussion reframes astrology from pop-culture mysticism into a strategic decision-making tool—one historically used by royalty, military leaders, and statesmen. Aleksandra explains how natal chart analysis and planetary forecasting help founders optimize visibility, marketing, partnerships, and executive timing.