The Brand Study

De: Conrad Byron
  • Resumen

  • The Brand Study is a deep dive into how consumer brands grow—what works, what doesn’t, and the real stories behind success. Hosted by Conrad Byron, each episode features founders, marketers, and creatives sharing unfiltered insights on the bold moves, pivots, and lessons that shape great brands. From startups to industry leaders, we break down the strategies, risks, and wins that drive growth. No fluff—just real conversations and practical takeaways you can use.
    Conrad Byron
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Episodios
  • Kuli Kuli: Turning a Superfood into a Mainstream Category
    May 7 2025

    Lisa Curtis is the founder and CEO of Kuli Kuli. What started as a Peace Corps project quickly evolved into one of the leading superfood brands in the market, driven by a commitment to economic empowerment and sustainability.

    We discuss how Kuli Kuli introduced moringa to mainstream consumers, built a global supply chain from the ground up, and navigated the challenges of scaling a mission-driven brand in the competitive CPG landscape.

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    32 m
  • K2 Clay: Building a Creative Business from Scratch
    Apr 29 2025

    In this episode, we sit down with Katie Rose Fischer-Price, the founder & artist behind K2 Clay. What started as a creative outlet after long shifts as a nurse has grown into a high-demand ceramics business—with timed shop drops that sell out in minutes. She's built a loyal and engaged social media audience, with over 400k followers across Instagram and TikTok.

    We talk about how Katie built K2 Clay without sacrificing her creative process, why she structured her brand around community engagement, and how she’s scaling intentionally without losing the original spark. If you’re building a creative brand and trying to grow without compromise—this one's for you.

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    34 m
  • Laurel Bath House - Bootstrapping a Personal Care Brand
    Apr 22 2025

    In this episode, we sit down with Dave, co-founder and CEO of Laurel Bath House. Dave built a personal care brand from the ground up—bootstrapped, no outside capital—and landed retail partnerships with Goop and Urban Outfitters. Today, the brand is generating over $31K in monthly revenue.

    We talk about how Laurel Bath House found early traction, why Dave kept the brand lean, and how they’re standing out in a saturated market with minimalist design and genderless formulas. If you’re building a CPG brand from scratch and trying to do more with less—this one's for you.

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    34 m
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