• Kuli Kuli: Turning a Superfood into a Mainstream Category

  • May 7 2025
  • Duración: 32 m
  • Podcast

Kuli Kuli: Turning a Superfood into a Mainstream Category

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  • Resumen

  • Lisa Curtis is the founder and CEO of Kuli Kuli. What started as a Peace Corps project quickly evolved into one of the leading superfood brands in the market, driven by a commitment to economic empowerment and sustainability.

    We discuss how Kuli Kuli introduced moringa to mainstream consumers, built a global supply chain from the ground up, and navigated the challenges of scaling a mission-driven brand in the competitive CPG landscape.
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