In this episode of The Big Success Podcast, Cheri Tree takes us on a powerful journey into the heart of sales—where success isn’t about scripts or stats, but about people. As the creator of the BANK methodology, Cheri shares how she went from financial struggle to seven-figure success by mastering emotional intelligence and decoding personality types. She opens up about her formula for success—mindset + skillset + toolset = jet set—and how authentic connections can outperform even the most aggressive sales tactics.

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About Cheri Tree:
Cheri Tree is a speaker, author, and entrepreneur best known as the founder of the BANK personality-based sales system. A former financial advisor who once lived in a storage unit during her lowest point, Cheri rebuilt her life—and her income—by focusing not just on numbers, but on people. Through her groundbreaking approach, she helps professionals deepen relationships, boost emotional intelligence, and dramatically increase their sales success. Cheri’s work has impacted clients in over 100 countries, proving that when you build trust and connection first, the numbers follow.

Learn more here: https://codebreakertech.com/meet-the-founder.html

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this upcoming episode of The Big Success Podcast, Cheri Tree reveals how real sales success starts with building authentic relationships. As the founder of the BANK methodology, she shares how understanding personality types and leading with emotional intelligence helped her go from financial struggle to multimillion-dollar success!

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this episode of The Big Success Podcast, Erin Stafford dives into the high-achiever mindset—and how it can quietly lead to burnout. Drawing from her own journey as a speaker, marketer, and author of The Type A Trap, Erin reveals how she redefined success beyond job titles and hustle culture. She shares candid insights on failure, identity, and the importance of mental health, while offering strategies for building a career (and life) that’s driven but sustainable. If you’ve ever chased goals at the expense of your wellbeing, this episode is your wake-up call to succeed smarter—not harder.

About Erin Stafford:
Erin Stafford is a speaker, strategist, and author of The Type A Trap. Known for her bold insights and unstoppable drive, Erin helps high achievers shift from burnout to balance without giving up their edge. With a background spanning fashion, journalism, marketing, and media, she’s mastered the art of reinventing success on her own terms. Through her speaking and coaching, Erin empowers professionals to perform at a high level—without running themselves into the ground.

Learn more: https://erinstafford.com/

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter