We continue the “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.

Nearly the entire episode was devoted to the essential ingredients of a high-converting website for contractors.

From fundamental structure, to essential conversion elements, and how pretty it should look are all discussed.

Kim shared how his company targets lucrative keywords that have little to no competition.

Designing a website that aligns with the stage of development your company is in.

The needs for one, differs from those of another.

For those who make it the end, there’s a sweet little golden nugget awaiting you.

Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

Guest Website:
https://www.theelectricconnection.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

In this interview we explore Chapter 5 on Promotions of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.

40+ years of promotional wisdom was shared once again in this episode. What channels wasted money and where he found his best returns through the decades.

Kim talked about growing repeat and referral business from past customers through maintenance contracts / service agreements, referral programs, newsletters, specials, and more.

Simple yet highly effective things like stickers, promotional items, signs, truck wraps and more.

Relationship strategies and the power of establishing many referral sources are touched on again.

More of the good stuff here. Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

Guest Website:
https://www.theelectricconnection.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Today we provide Chapter 4 of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.

Promotion is the subject of chapter 4 and we had a fun time discussing many of the methods Kim has successfully used over the last 40+ years.

More of the good stuff here. Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

Guest Website:
https://www.theelectricconnection.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing