We continue the “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.

Nearly the entire episode was devoted to the essential ingredients of a high-converting website for contractors.

From fundamental structure, to essential conversion elements, and how pretty it should look are all discussed.

Kim shared how his company targets lucrative keywords that have little to no competition.

Designing a website that aligns with the stage of development your company is in.

The needs for one, differs from those of another.

For those who make it the end, there’s a sweet little golden nugget awaiting you.

Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

Guest Website:
https://www.theelectricconnection.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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Next-Level Marketing for Contractors
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In this interview we explore Chapter 5 on Promotions of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.

40+ years of promotional wisdom was shared once again in this episode. What channels wasted money and where he found his best returns through the decades.

Kim talked about growing repeat and referral business from past customers through maintenance contracts / service agreements, referral programs, newsletters, specials, and more.

Simple yet highly effective things like stickers, promotional items, signs, truck wraps and more.

Relationship strategies and the power of establishing many referral sources are touched on again.

More of the good stuff here. Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

Guest Website:
https://www.theelectricconnection.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
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https://battleplan-marketing.com/

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Today we provide Chapter 4 of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.

Promotion is the subject of chapter 4 and we had a fun time discussing many of the methods Kim has successfully used over the last 40+ years.

More of the good stuff here. Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

Guest Website:
https://www.theelectricconnection.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
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https://battleplan-marketing.com/

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https://linkedin.com/company/battleplan-marketing

Today we provide Chapter 3 of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.

Marketing is the subject of Chapter 3 and Kim shared his four decades of experience highlighting the need for a mixture of slow and fast marketing and why budgeting for marketing is crucial to long term survival.

Kim also shared how important it is to step up your game when the economy slows down and how seeking out a diverse group of referral partners is a key ingredient to long term success, especially during slow economic cycles.

We’re getting into the good stuff here. Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

Guest Website:
https://www.theelectricconnection.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

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Today we review chapter 2 of the book "Million Dollar Contracting" with its author and special guest and author, Kim Hopkins, Founder & Owner of The Electric Connection out of Los Angeles CA.

From this chapter, titled “Setting Up Your Contracting Company Properly” we discussed seemingly simple but very important things like naming your company for future use, domain names, professional email, insurance, banking, legal requirements, and more.

We also touched on the importance and differences of capturing incoming leads with humans, voice AI agents, voicemail, and answering services.

Build your business on a rock solid foundation.

These are core requirements to begin any business.

If we skip some of these steps, and we’ll always regret it later.

Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

Guest Website:
https://www.theelectricconnection.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Today we start a special book review series with special guest and author, Kim Hopkins, Founder & Owner of The Electric Connection out of Los Angeles CA.

Kim started his electrical services company in 1979 and today, nearly 45 years later, it thrives and operates with minimal involvement from him.

Kim decided at this point in his life he’d like to share the knowledge he acquired over all of those years of operating a successful home services company.

It’s his desire that his book will help other Operators learn a few things to run more efficient, profitable, and enjoyable businesses while also avoiding common and costly mistakes made along the way.

This is episode #1 in a series where we review his book, one chapter at a time, as he shares his learned experiences to help you run a more successful and satisfying business.

Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

Guest Website:
https://www.theelectricconnection.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing

Today we have a special guest on the podcast, Jakob Kirschner, Peak Advisory Fractional CFO out of Woodland Park CO.

When it all comes down to it, we’re all essentially in the profits business, so knowing our numbers and consulting with those who specialize in them best is a smart move.

Learn what a Fractional CFO is and how they’re an essential ingredient to make your service business more profitable or take it from 7 figures to 8 or 9.

Jakob specializes in working with contracting companies and service businesses to develop financial strategies designed to alleviate seasonal fluctuations, plan for growth, efficiency, and for a future sale or generational transfer.

We discussed bookkeeping, profitability, cash flow, making payroll, uncovering waste in operational costs, debt management, tax planning, and more.

If you’re seeking to better understand how to have more money in your bank account at the end of the month, this episode is a good start.

Enjoy!

Guest Website:
https://www.peakadvisory.us/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
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Today we have a special guest on the podcast, Osh Sawa, of Mile High Plumbing, Electrical, & Air out of the greater Denver area.

Discover how Osh, his wife, and his best friend John started plumbing and grew it in just a few short years to expand into HVAC and now electrical with a good sized team.

They developed referral relationships within the community to create a constant stream of incoming leads.

They concentrated on training and developing a culture that cares for their team to ensure they deliver only the best service possible to their customers.

With little spent on marketing so far, they’re a lesson in how to develop a company culture that sells itself.

Enjoy!

Guest Website:
https://www.milehighmep.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

Battle Plan Marketing®
Next-Level Marketing for Contractors
Capture - Book - Close
https://battleplan-marketing.com/

LinkedIn
https://linkedin.com/company/battleplan-marketing