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The B2B Podcast

The B2B Podcast

De: GlobalData Marketing Solutions
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GlobalData is a leading data analytics and research company providing market intelligence and business intelligence in the world’s largest industries. Our marketing solutions division harnesses this data through our network of 40+ B2B news websites in industries such as, Technology, Financial Services, Healthcare & Life Sciences, Mining, FDI and Energy.


Through our podcast we partner with the worlds most forward thinking and innovative companies to discuss topics affecting the biggest industries globally.

Hosted on Acast. See acast.com/privacy for more information.

GlobalData Marketing Solutions
Economía
Episodios
  • Blockchain in Scotland: Cybersecurity - Ep4
    Jul 28 2025

    The fourth episode in the Blockchain in Scotland series covers cybersecurity, as we further explore the transformative potential of the technology across different industries.


    The guest is Bill Buchanan, professor of cryptography at Edinburgh Napier University. He is also a member of Scotland's Blockchain & Digital Trust Taskforce, and is a highly respected voice in blockchain and digital trust. The episode covers digital trust in online technologies and how it can be integrated into all activities online.


    The discussion also spans the tools available in blockchain for secure data sharing, the possible transformations in official documents, and the support available for blockchain businesses in Scotland.

    Hosted on Acast. See acast.com/privacy for more information.

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    24 m
  • Insights Uncovered: A Real-World Data Podcast Series – Why the healthcare industry needs linked data – Ep2
    Jul 24 2025

    In this episode, we discuss how linked databases can help unlock the full potential of healthcare – gaining a complete patient view, having deeper insights, and utilizing precision in research. With an increasing amount of available data, healthcare researchers can get a comprehensive view into patient journeys, healthcare utilization, and costs. We’ll explore the importance of being able to take the next step with linked data – what do you do with it once you have it?

    • Why getting your data sources to talk to each other can create new issues.
    • How linking data is becoming more critical in the real-world data/evidence space. What are some applications for its use?
    • “Frankensteining” data is not the answer. MarketScan leverages real-world evidence to help organizations uncover meaningful insights.


    With guests:

    • Guenter Sauter PhD, Sr. Director, Technology Product Management at MarketScan
    • Liisa Palmer PhD, Portfolio Leader, Real World Data Research & Analytics at MarketScan

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    17 m
  • Offshore Wind in Scotland: Innovation - Ep3
    Jul 22 2025

    This episode explores how innovations are helping to overcome some of the main obstacles to deliver a pipeline of Scottish offshore wind projects that could far exceed 40 gigawatts in generation capacity.


    Our guest is Andy Macdonald, director of offshore wind development and operations at the ORE Catapult, as well as chair of the Scottish Offshore Wind Energy Council's Innovation Working Group.


    The conversation covers the strengths Scotland has in offshore wind innovations, the support available for offshore wind innovators, as well as examples of project scale-ups.

    Hosted on Acast. See acast.com/privacy for more information.

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    18 m
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