This episode of The Art of Entrepreneurship is for founders who keep hearing, “We don’t have budget,” and assume their price is the problem. Most of the time, it’s not. The real problem isn't the price itself, but the narrative surrounding it and whether buyers genuinely grasp the value you’re offering.

I break down why perceived value matters more than the number itself. When you sell features instead of outcomes, urgency disappears and your offer starts to feel optional. Pricing pushback is rarely about the cost. It’s about confidence, proof and whether buyers truly believe this will work.

This episode walks through how to strengthen perceived value so pricing feels justified instead of uncomfortable. That includes anchoring pricing to ROI, giving buyers better context for comparison and surfacing the emotional payoff behind a purchase. When you position yourself as the safest choice instead of the cheapest one, the entire conversation shifts.

Tune in if you’re ready to stop lowering your price and start raising your pricing power.

1. How to humanize your brand w/ Rich Turgeon, Creative Director & Head of Brand at AtlasFX: https://www.jackiehermes.com/podcast/richard-turgeon
2. Discounting: https://www.jackiehermes.com/podcast/discounting
3. 6 ways to persuade your prospects to buy (revisited): https://www.jackiehermes.com/podcast/persuade-your-prospects-to-buy-revisited

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com

🎧 Catch up on past episodes, submit topic ideas, and learn more

jackiehermes.com/podcast

⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

📲 Let’s connect!

LinkedIn: linkedin.com/in/thejackiehermes/

Instagram: @thejackiehermes

TikTok: @jackie.hermes

Website: jackiehermes.com

This episode of The Art of Entrepreneurship is a reflection on the conversations that stayed with me most over the past year.

After sitting down with founders, CEOs and operators who have built truly impressive businesses, what stood out wasn’t just what they built, but how they think, lead and move through challenges.

I was fortunate to have so many conversations with impressive founders and leaders that reshaped how I look at growth, leadership and what it actually takes to keep going when things get hard.

You’ll hear insights on:

1. Why entrepreneurship doesn’t get easier (but you get better at handling it)
2. How growth becomes repeatable when you design for it
3. Why strong leadership starts with curiosity, emotional intelligence and listening instead of having all the answers

Thank you to every guest who shared their perspective this year, and thank YOU for being here and continuing to listen. 💛

1. Choosing a billion-dollar mindset w/ Suneera Madhani, Founder & CEO of Worth AI: https://www.jackiehermes.com/podcast/suneera-madhani-founder-of-worth-ai
2. How to grow and exit—again and again w/ Lior Weinstein, serial entrepreneur & Founder of CTOx: https://www.jackiehermes.com/podcast/lior-weinstein
3. Think like a CEO w/ Patrick Thean, CEO of Rhythm Systems: https://www.jackiehermes.com/podcast/patrick-thean
4. Building a portfolio career w/ Ilana Golan, Founder & CEO of Leap Academy: https://www.jackiehermes.com/podcast/ilana-golan
5. What if we launched a buzz-worthy campaign? w/ Michael Ray, Strategic Marketing Director at Accelity: https://www.jackiehermes.com/podcast/michael-ray
6. The step-by-step process of a successful rebrand w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity (Pt. 2): https://www.jackiehermes.com/podcast/abby-bruckner-michelle-breen-accelity-pt2

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com

🎧 Catch up on past episodes, submit topic ideas, and learn more

jackiehermes.com/podcast

⭐ Love what you...

This episode of The Art of Entrepreneurship is for anyone who always starts the new year already feeling behind.

January doesn’t magically reset your habits, your workload or your pressure—and pretending it does is why so many people abandon their goals before February even hits.

This episode explores what actually holds people back, why motivation fades so quickly and how changing your environment and systems does far more than trying to rely on discipline alone. This isn’t about reinventing yourself or shaming yourself. Just making it easier for your current self to win through clear behaviors, better structure, and consistent check-ins.

Tune in if you want to turn pressure into progress this year, and learn the four shifts that make goals work in real life, not just on paper.

1. Re-examine your habits to start the new year off strong: https://www.jackiehermes.com/podcast/re-examine-your-habits-in-the-new-year
2. It’s not time to slow down: generating business at the end of the year: https://www.jackiehermes.com/podcast/generating-business-at-the-end-of-the-year
3. 8 ways to start fresh in marketing and sales for the new year https://www.jackiehermes.com/podcast/8-ways-to-start-fresh-in-marketing-and-sales-for-the-new-year

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com

🎧 Catch up on past episodes, submit topic ideas, and learn more

jackiehermes.com/podcast

⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

📲 Let’s connect!

LinkedIn: linkedin.com/in/thejackiehermes/

Instagram: @thejackiehermes

TikTok: @jackie.hermes

Website: jackiehermes.com