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In this episode, Anne and Chris sit down with Grady Newman, founder of Resi, to dig into the messy side of multifamily marketing — from data silos and clunky platforms to the constant chase for better ROI. Grady shares how Resi got started, why centralization matters, and how smarter tech (plus a little human touch) can make marketers' lives way easier.

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In this episode, join co-hosts Anne and Chris with guest Kristi Fickert, SVP of Growth and Marketing at Kurie, to discuss the value of streaming video ads for multifamily. For so long, TV advertising was out of reach for individual properties because of the enormous cost and lack of targeting however, the rise of streaming TV has opened up a whole new opportunity. In a time where brand awareness is a differentiator and the race to meet the renter where they are, streaming tv ads and reusable, easy to generate video content at your fingertips is a game-changer. You will be sold on the future of streaming ads and video after this episode.

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In this episode Eden Chai, co-founder and CMO of Flair shares critical findings from their new secret shop tool which, after gathering data from over 600 shops allowed Eden to draw one conclusion: the prospect journey is fractured (or dare we say, broken).

https://www.getflair.io/resources/free-secret-shopping-tool

This episode dives into why the prospects journey often contains unnecessary hurdles including conflicting automations, outdated technologies, and outdated contact information. Additionally, he reveals the leasing offices best friend (and worst enemy) the phone.

After you listen to the episode make sure you try Flair's new tool. We promise you will have several "ah-ha" moments after experiencing your leasing experience through a prospects eyes.