Jillian Fikkert on Earning a Seat at the Table: How Marketing Leaders Build Internal Influence

In this episode, Jillian Fickert of Buckingham Companies joins Anne Baum and Chris Johnson for a practical conversation about what it really takes to make marketing a trusted, strategic function inside a multifamily organization.

They explore how marketing leaders can move beyond the “cost center” label by building credibility through transparency, shared language, and clear performance visibility. Jillian shares specific ways her team creates alignment across marketing, asset management, and operations—and why those relationships matter just as much as the tactics.

You’ll hear about:

• How to reposition marketing as a business driver, not an expense
• Creating standardized budget guides and shared glossaries to reduce friction
• Running inclusive weekly performance calls that bring teams together
• Aligning on shared KPIs to support operational goals
• Breaking down silos to create a more cohesive customer journey

The big takeaway: long-term marketing impact isn’t just about better campaigns—it’s about strong cross-functional relationships, a common understanding of the business, and consistent communication.

If you’re trying to build stronger trust between marketing and operations, this episode offers a clear, actionable starting point.

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