In this episode, host John Cavendish sits down with Arjun Mahadevan, CEO & Founder of DOOLA, to break down what ecommerce sellers need to build a legitimate, scalable US business—whether you're selling on Amazon, Shopify, or expanding into multiple marketplaces.

If you’ve ever wondered:
• Do I need a US LLC as a non-US seller?
• How do I open a US business bank account remotely?
• Will forming an LLC increase trust, reduce failed payments, or improve Amazon payout reliability?
• How do taxes work if I’m an international ecommerce founder?
This episode covers all of it with clear, practical explanations.

Arjun dives deep into:
• Why an LLC is more than compliance—it's infrastructure for serious sellers
• How a better payment setup reduces decline rates and increases revenue
• The shift from freelancer to business owner (and why it matters)
• How DOOLA helps global sellers with formation, compliance, bookkeeping, and taxes
• Why the $0–$100K range is where most real ecommerce profits happen
• The fastest way to get revenue-ready and start selling in the US
• Essential tax and IRS requirements non-US founders must not ignore
• Common bookkeeping mistakes that quietly hurt ecommerce businesses

If you're an Amazon seller, ecommerce operator, Shopify brand owner, or aspiring global entrepreneur, this conversation will give you the clarity and structure you need to scale with confidence.

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Connect with Arjun and DOOLA
Website: doola.com
Youtube: https://www.youtube.com/@ceo.arjunmahadevan/videos
Instagram: https://www.instagram.com/ceo.arjunmahadevan
LinkedIn: https://www.linkedin.com/in/mahadevanarjun

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

In this episode, John chats with Arjun Mahadevan, CEO and Founder of DOOLA, discussing the importance of LLC formation, bookkeeping, and tax obligations for entrepreneurs, especially international founders. Arjun emphasizes the concept of a 'business in a box' that simplifies the startup process, allowing founders to focus on growth. The conversation also touches on the significance of branding in e-commerce and the evolving landscape of online business opportunities.

Takeaways
- Comprehensive solution for LLC formation and bookkeeping.
- International founders can start a U.S. business without being physically present.
- Tax obligations vary based on physical presence and income type.
- DOOLA integrates various services to streamline business operations.
- The journey from formation to first sale is crucial for new entrepreneurs.
- Many businesses operate successfully within the zero to 100K revenue range.
- Branding is essential for long-term business success.
- There are still opportunities in e-commerce despite increased competition.
- Entrepreneurs should focus on what they enjoy and excel at.

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Connect with Arjun and DOOLA
Website: doola.com
Youtube: https://www.youtube.com/@ceo.arjunmahadevan/videos
Instagram: https://www.instagram.com/ceo.arjunmahadevan
LinkedIn: https://www.linkedin.com/in/mahadevanarjun

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

In this episode, we'll dive deep into the importance of properly organizing and maintaining your Amazon product listings so your products stay active, compliant, and converting.

You’ll learn how to fix common catalog problems, optimize your product detail pages, and handle brand ownership issues like a pro.

Key Topics Covered:
✅ What Amazon Catalog Management really means
✅ The must-have elements of a high-performing product detail page (title, bullet points, images, pricing, and more)
✅ How to fix suppressed listings and incorrect brand names
✅ Steps to resolve health claim or IP-related policy violations
✅ Proven escalation methods when Amazon support isn’t helping

Pro Tip: Following up too often with Seller Support can delay results — trust the process and escalate smartly.

02:57 Introduction to the topic of Amazon Catalog Management
03:24 Discussion on the vital information needed for a product detail page
06:06 Common mistakes made by experienced sellers in product listings
08:16 Explanation of how to solve brand ownership and brand registry issues
13:17 Detailed process for resolving brand name update issues
14:15 Discussion on following up with Amazon Seller Support
16:45 Importance of finding a balance in following up
17:38 Escalation methods for unresolved issues

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Is Amazon’s golden era for third-party sellers coming to an end?

In this episode, we’re joined by Seth Hurd, CEO of Brand Expand to talk about the shifting landscape of Amazon FBA. From tightening margins to the growing need for brand independence. If you’ve been feeling the squeeze as a seller, this conversation is a must-listen.

We dive into:
💡 Why Amazon’s customer-first model cuts into your margins
📉 The growing trend of sellers moving off-platform
🛒 How building your own brand site protects your future sales

🎧 Tune in, take notes, and stay ahead of the curve as we explore what’s next for Amazon sellers in 2025 and beyond.

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Connect with Seth and Brand Expand
Website: https://brandexpand.io
Facebook: https://www.facebook.com/brandexpandio
Instagram: https://instagram.com/brandexpand.io
LinkedIn: https://www.linkedin.com/company/brand-expand-io
Youtube: https://www.youtube.com/@brandexpand

Special Offer: GET $100 wallet credit from Brand Expand
💰 Use Promo Code: BXCANDY100 for $100 wallet credit

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Wondering if SEO still matters in 2025 — especially when AI Overviews and Amazon algorithms are changing fast?

John and Steven (founder of Trio SEO) uncovers the truth about modern SEO for Amazon sellers and eCommerce brands.

Dive deep into
✅ Whether SEO is still worth investing in for your brand site
✅ The 5 essential technical SEO fixes every seller needs
✅ How to make your product pages rank higher on Google and drive traffic back to your Amazon listings
✅ Why AI Overviews might change the future of organic traffic and how to adapt before it’s too late

If you sell on Amazon or run an eCommerce business, this is a must-watch episode to help you stay visible, relevant, and profitable in the AI era.
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Connect with @TrioSEO10 and Steven
LinkedIn: https://www.linkedin.com/in/schneis
Youtube: https://www.youtube.com/channel/UClO624gwTg_23cJ3I8ugq3w
Website: https://trioseo.com

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Most sellers focus all their energy on Amazon SEO, but what happens when your listings tank, your account gets suspended, or Amazon changes the rules overnight?

In this episode, John sits down with Steven Schneider, founder of Trio SEO, to talk about how building your own brand outside of Amazon can future-proof your business.

Discover how to:
✅ Balance Amazon SEO with off-Amazon SEO
✅ Build your own website that supports long-term sales
✅ Use content strategy that actually converts (without AI slop)
✅ Avoid technical SEO mistakes that slow your growth
✅ Create lead magnets that bring in consistent traffic and sales

If you’ve ever wondered whether SEO still matters in the age of AI, this episode is your answer.
-------------------------------------------------------------
Connect with @TrioSEO10 and Steven

LinkedIn: https://www.linkedin.com/in/schneis
Youtube: https://www.youtube.com/channel/UClO624gwTg_23cJ3I8ugq3w
Website: https://trioseo.com

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

RANK HIGHER, STAY SAFE — Amazon Ranking Strategies REVEALED
Forget outdated hacks. In this episode, John sits down with Seth Hurd, Founder & CEO of BrandExpand, to unpack real ranking tactics that work in today’s Amazon landscape... without RISKING your account.

They cover canonical URLs, organic ranking methods, omnichannel launch strategies, and how BrandExpand’s platform has processed over 1 million orders with zero compliance issues. 👏

If you’ve ever wondered:
👉 “Do super URLs still work?”
👉 “How do I rank safely without black hat tactics?”
👉 “What’s next for launches in 2025?”

This episode is for you.

⏱ Timestamps
00:00 – Intro: Canonical URLs, Super URLs & what still works
00:30 – How BrandExpand’s omni-channel ranking system works
00:59 – Amazon’s biggest ranking “no-nos” sellers should avoid
01:29 – How improving customer experience helps ranking & compliance
01:59 – Inside the gamified deal site (think modern Slickdeals meets AI)
03:03 – Buyer quality protection: the real Amazon ranking advantage
04:35 – Seth’s story: 20% returns and the “aha” moment that started BrandExpand
05:49 – Building a two-sided marketplace like Uber… for Amazon sellers
06:47 – The future of launches & why defensibility matters
-------------------------------------------------------------
Connect with Seth and Brand Expand
Website: https://brandexpand.io
Facebook: https://www.facebook.com/brandexpandio
Instagram: https://instagram.com/brandexpand.io
LinkedIn: https://www.linkedin.com/company/brand-expand-io
Youtube: https://www.youtube.com/@brandexpand

Special Offer: GET $100 wallet credit from Brand Expand
💰 Use Promo Code: BXCANDY100 for $100 wallet credit
-------------------------------------------------------------

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Is there really a seller exodus happening on Amazon? In this episode of The Amazon Strategist Show, John sits down with Seth Hurd, CEO of Brand Expand, to talk candidly about the shifting e-commerce landscape, why sellers are diversifying away from Amazon, and the tools brands can use to scale smarter across multiple marketplaces.

From early seller days in 2015 to building a vertically integrated B2B2C SaaS, Seth shares hard-earned lessons, insights on marketplace algorithms, and why Amazon’s margin squeeze is pushing brands to explore Walmart, TikTok Shop, and beyond.

Timestamps
00:00 – Amazon’s “big no-no’s” for sellers
00:26 – Introduction to Seth Hurd & BrandExpand
01:46 – From 7-figure seller to building a scaling platform
03:28 – How the BrandExpand platform works (giveaways → organic launches)
04:53 – Cashback model & why external traffic converts better than PPC
06:54 – Ranking methods: links vs organic search find-buy
08:26 – Gamified deal site + buyer quality protection (Fort Knox system)
12:25 – Building a vertically integrated SaaS (Uber/Airbnb model for ecom)
13:53 – Omnichannel approach: Walmart, Target, TikTok & more
17:07 – Review requests & why other marketplaces are easier than Amazon
19:01 – When brands are ready to scale with BrandExpand
20:52 – Pricing model: from credits to performance-based
23:51 – Special offer: $100 wallet credit (Code: BXCandy100)
25:55 – Controversial Take: The coming Amazon seller exodus
27:09 – Prime’s evolving shopping experience + closing thoughts
-------------------------------------------------------------
Connect with Seth and Brand Expand
Website: https://brandexpand.io
Facebook: https://www.facebook.com/brandexpandio
Instagram: https://instagram.com/brandexpand.io
LinkedIn: https://www.linkedin.com/company/brand-expand-io
Youtube: https://www.youtube.com/@brandexpand

Special Offer: GET $100 wallet credit from Brand Expand
💰 Use Promo Code: BXCANDY100 for $100 wallet credit

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...