RANK HIGHER, STAY SAFE — Amazon Ranking Strategies REVEALED
Forget outdated hacks. In this episode, John sits down with Seth Hurd, Founder & CEO of BrandExpand, to unpack real ranking tactics that work in today’s Amazon landscape... without RISKING your account.

They cover canonical URLs, organic ranking methods, omnichannel launch strategies, and how BrandExpand’s platform has processed over 1 million orders with zero compliance issues. 👏

If you’ve ever wondered:
👉 “Do super URLs still work?”
👉 “How do I rank safely without black hat tactics?”
👉 “What’s next for launches in 2025?”

This episode is for you.

⏱ Timestamps
00:00 – Intro: Canonical URLs, Super URLs & what still works
00:30 – How BrandExpand’s omni-channel ranking system works
00:59 – Amazon’s biggest ranking “no-nos” sellers should avoid
01:29 – How improving customer experience helps ranking & compliance
01:59 – Inside the gamified deal site (think modern Slickdeals meets AI)
03:03 – Buyer quality protection: the real Amazon ranking advantage
04:35 – Seth’s story: 20% returns and the “aha” moment that started BrandExpand
05:49 – Building a two-sided marketplace like Uber… for Amazon sellers
06:47 – The future of launches & why defensibility matters
-------------------------------------------------------------
Connect with Seth and Brand Expand
Website: https://brandexpand.io
Facebook: https://www.facebook.com/brandexpandio
Instagram: https://instagram.com/brandexpand.io
LinkedIn: https://www.linkedin.com/company/brand-expand-io
Youtube: https://www.youtube.com/@brandexpand

Special Offer: GET $100 wallet credit from Brand Expand
💰 Use Promo Code: BXCANDY100 for $100 wallet credit
-------------------------------------------------------------

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Is there really a seller exodus happening on Amazon? In this episode of The Amazon Strategist Show, John sits down with Seth Hurd, CEO of Brand Expand, to talk candidly about the shifting e-commerce landscape, why sellers are diversifying away from Amazon, and the tools brands can use to scale smarter across multiple marketplaces.

From early seller days in 2015 to building a vertically integrated B2B2C SaaS, Seth shares hard-earned lessons, insights on marketplace algorithms, and why Amazon’s margin squeeze is pushing brands to explore Walmart, TikTok Shop, and beyond.

Timestamps
00:00 – Amazon’s “big no-no’s” for sellers
00:26 – Introduction to Seth Hurd & BrandExpand
01:46 – From 7-figure seller to building a scaling platform
03:28 – How the BrandExpand platform works (giveaways → organic launches)
04:53 – Cashback model & why external traffic converts better than PPC
06:54 – Ranking methods: links vs organic search find-buy
08:26 – Gamified deal site + buyer quality protection (Fort Knox system)
12:25 – Building a vertically integrated SaaS (Uber/Airbnb model for ecom)
13:53 – Omnichannel approach: Walmart, Target, TikTok & more
17:07 – Review requests & why other marketplaces are easier than Amazon
19:01 – When brands are ready to scale with BrandExpand
20:52 – Pricing model: from credits to performance-based
23:51 – Special offer: $100 wallet credit (Code: BXCandy100)
25:55 – Controversial Take: The coming Amazon seller exodus
27:09 – Prime’s evolving shopping experience + closing thoughts
-------------------------------------------------------------
Connect with Seth and Brand Expand
Website: https://brandexpand.io
Facebook: https://www.facebook.com/brandexpandio
Instagram: https://instagram.com/brandexpand.io
LinkedIn: https://www.linkedin.com/company/brand-expand-io
Youtube: https://www.youtube.com/@brandexpand

Special Offer: GET $100 wallet credit from Brand Expand
💰 Use Promo Code: BXCANDY100 for $100 wallet credit

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Amazon’s AI: Friend or Foe? What Every Seller Needs to Know

Is Amazon’s new AI actually here to help sellers... or just another way to control your data? 🤔

In this episode of The Amazon Strategist Show, John Cavendish (Founder of Seller Candy) sits down with Jakob Wolitzki (Co-Founder of DataDoe) to uncover how Amazon’s AI really works, where it falls short, and what tools like DataDoe are doing to give sellers back the edge.

From suspensions and flat files to future marketplace integrations, we dive deep into how AI + LLMs are changing Amazon businesses forever.

💡 If you’ve ever wondered whether to trust Amazon’s AI, or find a better way, this episode is for you.
-------------------------------------------------------------
Connect with Jakob and Deltologic & DataDoe
Website: https://datadoe.com
GET 30% OFF WITH CODE - SELLERCANDY

Instagram: https://www.instagram.com/datadoe.ai
LinkedIn: https://www.linkedin.com/company/data-doe
Youtube: https://www.youtube.com/@datadoe
-------------------------------------------------------------

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...