In this episode we’re welcoming the fabulous Sarah Ardrey of Sundown Paper on to The Aisle-conic Podcast. Celebrated for her playful, bright, modern wedding stationery, couples far and wide flock to Sarah for truly show-stopping invites, table plans and more! And, with semi-bespoke and bespoke options on offer, she really is the brand to turn to for innovative, unforgettable wedding stationery!

Some of the questions we’ve asked this episode…

• Tell us about the business mistakes you’ve made and the lessons you’ve learnt from these…
• Building a recognizable brand takes time. Talk us through the steps you took to build your business’ identity - what makes Sundown Paper different?
• How have you implemented social media to grow your brand?
• What would be your advice on navigating difficult client experiences?
• What would be your key advice to other stationery brands starting out in 2025?
• In a world that is increasingly digital, what is the beauty of physical invitations?

We want to hear from you!

Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com

If you are keen to work with us, you can find our services in the links below:

The Wedding Theories: https://www.theweddingtheories.com.au

The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/

Bridal Editor Business Services: https://www.bridaleditor.com/freelance

Bridal Editor Instagram: https://www.instagram.com/bridaleditor

NEXT EPISODE: We’ve got another fabulous guest on!

In this special episode, Cathleen is doing it solo and taking you behind the scenes at Barcelona Bridal Fashion Week 2025, where she represented one of her Australian buyers and connected directly with some of the most exciting Designers in the industry.

Live from the event, you'll hear authentic conversations with the team behind Enziage Bridal, The Muse Collective, Marta Martí, Cortana, and Immacle — exploring not only their collections but also the deeper strategy and purpose behind their brands.

We asked the designers some of the questions below:

• What does showcasing at Barcelona Bridal Week mean for your brand at this stage?
• How do you approach blending trend awareness with timeless design?
• What’s something new you experimented with in this collection—whether creatively or strategically?
• Have buyer expectations changed recently, and how are you responding to that as a designer?
• What current bridal trends are genuinely exciting or inspiring to you?
• How do you stay commercially relevant while maintaining your brand identity?
• What do you hope buyers or press take away from your presentation here in Barcelona?
• What’s something you’re especially proud of achieving or evolving in your brand this year?

Whether you're a Boutique Owner, Designer, or simply curious about the evolving bridal landscape, this episode offers thoughtful insights and on-the-ground inspiration from some of Europe’s most forward-thinking creatives.

💬 If you're a Designer or Boutique and want to chat about bridal weeks or how to prepare for international shows, feel free to connect with Cathleen — send her a DM on socials https://www.instagram.com/theweddingtheories/!

We want to hear from you!

Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com

If you are keen to work with us, you can find our services in the links below:

The Wedding Theories: https://www.theweddingtheories.com.au

The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/

Bridal Editor Business Services: https://www.bridaleditor.com/freelance

Bridal Editor Instagram: https://www.instagram.com/bridaleditor

NEXT EPISODE: We’ve got another fabulous guest on!

In this episode your Aisle-conic Podcast hosts are chatting about how bridal trends translate to sales and what designers need to consider when balancing creativity, trends and what actually sells. It’s often one of the key questions we ask our guests on the podcast - as finding that balance can sometimes be tricky. But, luckily for you, The Aisle-conic Podcast co-host Cathleen (previously designer of bridal label Cathleen Jia) has some experience in this area!

Some of the questions we’ve asked this episode…

Is there pressure on designers to make a statement on the runway (a viral moment for social media impact) and can this get in the way of that commercial aspect? If so, how can they overcome this?

What are the key things designers need to remember when designing their collections?

What do you think buyers are thinking about when they go to the shows/watch the runways?

How can designers appeal to buyers but still stay true to their design vision?

What should stockists be thinking about when buying? Should they be considering the trends?

We want to hear from you!

Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com

If you are keen to work with us, you can find our services in the links below:

The Wedding Theories: https://www.theweddingtheories.com.au

The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/

Bridal Editor Business Services: https://www.bridaleditor.com/freelance

Bridal Editor Instagram: https://www.instagram.com/bridaleditor

NEXT EPISODE: We have our first wedding stationery guest on the podcast!

In this episode we’re welcoming the incredible Charlotte Mills onto The Aisle-conic Podcast. Charlotte is the Designer and Founder behind coveted label Charlotte Mills Shoes, the go-to brand for beautifully crafted, effortlessly stylish and, most importantly, comfortable bridal shoes. From how to balance trend influences and signature style to the advice she’d give brands starting out in 2025, we chat to Charlotte about everything and anything Charlotte Mills Shoes. So, go on, press play on our latest episode…

Some of the questions we’ve asked this episode…

How do you balance trend influences with your own signature style and vision?

Talk us through the steps you took to build such a strong identity for Charlotte Mills Shoes.

How have you implemented social media to grow your brand?

Which forms of press and exposure have proved the most effective for Charlotte Mills?

What would be your key advice to brands starting out in 2025?

We want to hear from you!

Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com

If you are keen to work with us, you can find our services in the links below:

The Wedding Theories: https://www.theweddingtheories.com.au

The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/

Bridal Editor Business Services: https://www.bridaleditor.com/freelance

Bridal Editor Instagram: https://www.instagram.com/bridaleditor

NEXT EPISODE: In the run-up to Barcelona Bridal Week we’re discussing how designers balance creativity with what actually sells

In this episode we’re welcoming the fabulous Anna Vesty onto The Aisle-conic Podcast. Anna is the Designer and Creative Director behind UNBRIDLED STUDIO, and initially launched the brand back in 2023 solo before being joined by Director Ruth Malton. The relatively new bridal label is making waves in the industry with its strong brand identity and innovative, versatile bridal separates which allow for brides to mix and match pieces to create their own unique bridal vision. So, go on, press play on our latest episode…

Some of the questions we’ve asked this episode…

As a fairly new brand in the market, what steps have you taken to create such a strong identity for your label?

How has social media influenced the growth of your brand, and do you have any specific strategies that have worked well?

What do you look for when selecting a stockist?

What challenges have you faced as a brand so far, and how have you overcome these?

What advice would you give to other designers who are looking to launch a new bridal brand in today’s market?

What excites you most about the future of bridal fashion, and how do you see your label contributing to that?

We want to hear from you!

Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com

If you are keen to work with us, you can find our services in the links below:

The Wedding Theories: https://www.theweddingtheories.com.au

The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/

Bridal Editor Business Services: https://www.bridaleditor.com/freelance

Bridal Editor Instagram: https://www.instagram.com/bridaleditor

NEXT EPISODE: We’ve got another fabulous guest on the podcast!

Welcome back to The Aisle-conic Podcast! It's just us two in this episode, and we’re chatting about how to manage client expectations. From setting boundaries early on, to being transparent about challenges and maintaining communication, we’re unpicking all the key points that you need to think about when running a small business and managing your clients. So, go on, press play on our latest episode…

Some of the questions we’ve asked this episode…

What benefits come with having a clear, in-depth consultation?

Should you encourage clients to express their vision and preferences early on?

What benefits come with setting boundaries from the very beginning?

Why clients love a detailed timeline.

Why regular updates and check-ins are important.

The importance of honesty and a proactive approach.

We want to hear from you!

Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com

If you are keen to work with us, you can find our services in the links below:

The Wedding Theories: https://www.theweddingtheories.com.au

The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/

Bridal Editor Business Services: https://www.bridaleditor.com/freelance

Bridal Editor Instagram: https://www.instagram.com/bridaleditor

NEXT EPISODE: We’ve got another fabulous guest on the podcast!

In this episode we’re welcoming a very special guest on to The Aisle-conic Podcast in the form of Ou, the Artistic Director and Designer behind esteemed bridal label OUMA. With over 16 years of experience in the design industry behind her, Ou’s refreshingly innovative couture bridal creations are causing a stir and challenging the traditional in the most exhilarating way. Press play on this informative episode to discover everything from how social media has influenced the growth of the brand to the challenges Ou has faced as the brand gains popularity.

Some of the questions we’ve asked this episode…

What inspired you to start designing bridal wear, and how did you initially envision your brand?

What inspires you when designing new collections, and how do you balance trend influences with your own creative vision?

Building a recognisable brand takes time. What steps did you take to create such a strong identity for your label?

Your designs have gained a lot of attention in recent years—what do you think has been the key to your success?

What challenges have you faced as your brand gained popularity, and how have you adapted to meet those demands?

What advice would you give to other designers who aspire to make a mark in the bridal industry?

We want to hear from you!

Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com

If you are keen to work with us, you can find our services in the links below:

The Wedding Theories: https://www.theweddingtheories.com.au

The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/

Bridal Editor Business Services: https://www.bridaleditor.com/freelance

Bridal Editor Instagram: https://www.instagram.com/bridaleditor

NEXT EPISODE: We’re back chatting all things bridal - just the two of us!

Welcome back to the first official episode of 2025! We’re back and ready to chat all things wedding industry and business with you! Season 1 saw six incredible guests come on to The Aisle-conic Podcast and Season 2 (you’ll be pleased to hear) has some epic guests lined up already! In this episode however, we’re welcoming you back and talking through our hopes for the podcast this season, which definitely includes more interaction with you our listeners!

Our hopes for Season 2

More epic guests (and Episode 22 won’t disappoint, trust us)

Building even more of a community

More engagement with our listeners - that’s you!

We want to hear from you!

Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on theaisleconicpodcast@gmail.com

If you are keen to work with us, you can find our services in the links below:

The Wedding Theories: https://www.theweddingtheories.com.au

The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/

Bridal Editor Business Services: https://www.bridaleditor.com/freelance

Bridal Editor Instagram: https://www.instagram.com/bridaleditor

NEXT EPISODE: For our second episode of Season 2 we’re welcoming an incredible bridal designer onto the podcast.