From Catwalk to Client: How Designers Balance Creativity With What Actually Sells

In this episode your Aisle-conic Podcast hosts are chatting about how bridal trends translate to sales and what designers need to consider when balancing creativity, trends and what actually sells. It’s often one of the key questions we ask our guests on the podcast - as finding that balance can sometimes be tricky. But, luckily for you, The Aisle-conic Podcast co-host Cathleen (previously designer of bridal label Cathleen Jia) has some experience in this area!

Some of the questions we’ve asked this episode…

Is there pressure on designers to make a statement on the runway (a viral moment for social media impact) and can this get in the way of that commercial aspect? If so, how can they overcome this?

What are the key things designers need to remember when designing their collections?

What do you think buyers are thinking about when they go to the shows/watch the runways?

How can designers appeal to buyers but still stay true to their design vision?

What should stockists be thinking about when buying? Should they be considering the trends?

We want to hear from you!

Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [e-mail]

If you are keen to work with us, you can find our services in the links below:

The Wedding Theories: https://www.theweddingtheories.com.au

The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/

Bridal Editor Business Services: https://www.bridaleditor.com/freelance

Bridal Editor Instagram: https://www.instagram.com/bridaleditor

NEXT EPISODE: We have our first wedding stationery guest on the podcast!