Welcome back to another episode of My the After Work Entrepreneur Podcast! Today, Cathy E. Smith takes us on a deep dive into one of the most crucial drivers of business success: your sales strategy. Forget obsessing over product tweaks, snazzy websites, or clever branding—this episode cuts straight to the heart of what truly fuels sustainable revenue and growth.

Cathy E. Smith breaks down why a clear, predictable sales process is the backbone of any thriving business, especially for those transitioning from employee to entrepreneur. You'll discover the key elements that make a sales strategy work, how effective marketing feeds your sales engine (and what most entrepreneurs get wrong), and practical tips for consistently turning interest into income.

If you're ready to ditch the guesswork and start building a business that not only survives but grows, this episode is packed with actionable insights and quick wins you can implement right away. So grab your notepad, tune in, and get set to clarify your message, convert with confidence, and design a business that supports your best entrepreneurial life!

Welcome to another episode of the After Work Entrepreneur! In today's episode, Cathy E. Smith dives into the essential role that systems play in building and scaling a successful business. If you've ever felt overwhelmed or found yourself stuck reinventing the wheel, this episode is your go-to guide for turning chaos into clarity. Cathy E. Smith breaks down the three core systems every thriving business needs—growth, sales, and delivery—and offers practical steps to help you work smarter, not harder. Whether you're balancing a side hustle with a full-time job or planning your next big entrepreneurial leap, you'll discover actionable tips to bring consistency, profit, and freedom to your business journey. So grab your notebook and get ready for inspiration and real-world advice that will transform how you work!

Welcome to another insightful episode of the After Work Entrepreneur Podcast, the go-to destination for corporate professionals ready to transition into entrepreneurship with clarity, confidence, and strategy. In today’s episode, Cathy E. Smith dives deep into the three foundational strategies every business needs to grow and scale profitably: marketing strategy, business strategy, and revenue strategy. You’ll discover why passion alone isn’t enough and how aligning these three key areas can remove overwhelm, build structure, and create sustainable business success. Plus, Cathy E. Smith shares actionable quick wins and reflective questions to help you identify which strategy needs your focus right now. Whether you’re building your next chapter or simply looking for practical steps to boost your growth, this episode will give you the clarity and motivation to step boldly into your entrepreneurial journey.

Welcome to another episode of the Afterwork Entrepreneur Podcast! This week, Cathy E. Smith dives into the essentials of turning your business idea into a thriving venture. In Episode 60, you'll discover the power of the "three S's"—strategy, systems, and sales. Whether you're juggling a side hustle or dreaming of full-time entrepreneurship, Cathy E. Smith shares practical tips on building a solid foundation, automating processes to save time, and mastering your sales routine. Plus, get inspired to take action with step-by-step advice for mapping out your strategy, improving your systems, and boosting sales. If you're ready to create more options, freedom, and legacy in your business journey, this episode is packed with actionable insights directly from Cathy E. Smith to help you make it happen. Tune in for expert guidance and a special preview of exciting things to come!

Welcome to another inspiring episode of My After Work Entrepreneur Podcast! Today, host Cathy E. Smith dives deep into the essentials of market research and messaging to help entrepreneurs and side hustlers stop “shooting in the dark.” Whether you’re just starting out or looking to grow your existing business, Cathy covers the pros and cons of market research—from validating your ideas and identifying your ideal customer to spotting market gaps and minimizing risk. She also shares her insights on how to match your messaging with your audience’s readiness level, ensuring every cold, warm, or hot lead gets the right communication at the right time. Plus, Cathy offers actionable strategies and thoughtful reflection questions to help you connect with your target market and turn your expertise into a thriving business. Tune in for practical advice, examples, and quick wins you can apply this week to supercharge your entrepreneurial journey!

market research, business idea validation, target audience, competition analysis, demand for product, ideal customer, pain points, customer desires, market gaps, competitive advantage, pricing strategies, business positioning, risk reduction, marketing strategies, sales funnel, content messaging, traffic segmentation, brand consistency, ad spend ROI, cold leads, warm leads, hot leads, audience awareness, conversion rates, lead nurturing, funnel optimization, brand trust, customer interviews, core messaging, visibility platform, the after work entrepreneur

Welcome to another inspiring episode of the After Work Entrepreneur Podcast! Today, host Cathy E. Smith dives into a topic that’s especially timely: why you shouldn’t wait until you’re in crisis to start your Plan B. Too often, people are pushed into entrepreneurship by unexpected layoffs or burnout, scrambling to build something from a place of fear. Cathy challenges this reactive approach, explaining the power of preparing an intentional, income-generating backup strategy long before you actually need it. In this episode, you’ll learn how to get started on your own exit plan with practical steps, simple mindset shifts, and Cathy’s signature reflection questions. Whether you’re hoping to create more freedom or future-proof your finances, Cathy’s advice will inspire you to take action today—before life forces your hand. Stick around for all the insights and find out how you can join Cathy’s upcoming Plan B workshop or connect with her for one-on-one business coaching.

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Welcome to another inspiring episode of the Afterwork Entrepreneur Podcast! In today’s show, your host, Cathy E. Smith, dives deep into the crucial factors you need to consider when hiring a business coach—especially if you’re a service-based professional or an after-work entrepreneur getting ready to scale your business or transition out of corporate life. Cathy shares practical tips on clarifying your goals, finding a coach with real-world experience in your industry, and making sure there’s a strong values and vision alignment. You’ll also learn how to assess coaching styles, accountability tools, and program structures to ensure you invest in the right support for your business journey. Whether you’re just starting out or looking to level up, this episode is packed with actionable advice to help you turn your entrepreneurial dreams into reality, one smart move at a time. Tune in and get ready to take the next step toward your business freedom!

after work entrepreneur, business coach, hiring a business coach, developing a business, growing your business, side hustle, transitioning to entrepreneurship, service based professional, scaling your business, corporate to entrepreneur,

Welcome to another episode of the Afterwork Entrepreneur Podcast! In this week’s show, host Cathy E. Smith dives into the essential topic of building an audience versus creating a community for your business. She breaks down the crucial differences between these two groups, sharing how audiences are about visibility and influence, while communities thrive on connection and transformation. Cathy walks you through practical steps to grow both audiences and communities from scratch—covering everything from choosing the right platforms, creating magnetic content, and authentic engagement, to running live events and accountability challenges. Whether you’re aiming to attract more eyes to your content or foster loyalty and true belonging among your followers, this episode offers actionable advice to help you find—and serve—your people. Tune in to discover which approach is the best fit for your business journey and how to get started today!