Masterclasses, Workshops, and Webinars: Leveraging Your Expertise for Profit Outside Your 9 to 5

Today, host Cathy E. Smith dives deep into the art of positioning your expertise for profits. If you're a corporate professional with years of experience and you're tired of your talents only benefiting your employer, this episode is your wake-up call. Discover why traditional tactics like earning more certifications or pumping out endless free content aren't the fastest paths to monetizing your knowledge.

Instead, Cathy E. Smith breaks down the powerful differences between webinars, masterclasses, and workshops—and reveals how to strategically leverage each to build authority, generate income, and kickstart your entrepreneurial journey. You’ll hear actionable tips, real-life examples, and practical self-reflection questions to help you clarify your niche, elevate your positioning, and create containers that truly convert.

Whether you're growing a side hustle or planning your full-time leap, tune in for inspiration and advice on turning your expertise into a scalable business. Your next chapter begins with effective positioning—and it starts right here on "My AWEsome Podcast."