Host: Greg Ballard, Founder, 5C Consulting

Guest: Loreta Tarozaite, Strategic Communications Consultant and Founder of Loretta Today

Description: In this episode of "The Adaptive Executive Podcast," Greg Ballard sits down with Loreta Tarozaite to delve into the world of marketing communications, specifically tailored for growth-stage technology companies. They discuss the importance of storytelling in engineering, the transition from outsourcing to in-house marketing, and the evolving landscape with AI integration.

• Marketing in Technology Companies: Loretta explains the unique challenges and strategies for marketing in tech, particularly in B2B contexts with a focus on engineering companies.
• The Role of Marketing Communications: Insights into the functions of marketing communications and how they differ from general marketing.
• Building an Internal Marketing Team: When and how to consider bringing marketing communications in-house.
• AI and Marketing: The impact of AI on marketing strategies, the need for humanization, and maintaining authenticity in digital content.
• Future Skills in Marketing: Discussion on the skills marketers will need to develop to stay relevant with the advent of AI.

Contact Loreta

• LinkedIn - linkedin.com/in/loretatarozaite
• Website - www.loreta.today

Guest: Todd Wilkins, a seasoned executive with extensive experience leading product teams in startups

Discussion Points:

• Background and Career Journey: Todd shares his transition from computer science to leadership roles, emphasizing his interest in user experience, sociology, and supporting small to medium businesses.
• Working with Founders:
• Adaptability and Growth: Founders often face new challenges, requiring them to adapt and grow. They need support in areas they're not fully prepared for, combining a need for learning with their inherent conviction.
• Conviction vs. Stubbornness: Founders are described as having a strong conviction, which can sometimes appear as stubbornness but is crucial for overcoming entrepreneurial hurdles.
• Trust and Understanding: Building trust with founders involves deeply understanding their motivations and the journey they've taken, akin to hostage negotiators understanding their subjects.
• Challenges in Founder-Led Companies:
• Delegation: Founders often struggle with giving direction and power effectively, which are essential for proper delegation.
• Communication: Founders might communicate their vision or mission inconsistently, leading to misinterpretation among team members.
• Strategies for Effective Leadership:
• First Principles Approach: Todd uses a simple framework to break down business operations into core components (revenue, costs, customer acquisition, retention, expansion) to align teams and clarify strategic actions.
• Personal Reflection: Importance of self-awareness and personal growth to be an adaptive leader, which also aids in understanding others.

Contact Information

website - ToddWilkins.com

LinkedIn - linkedin.com/in/toddwilkens

PODCAST INFO

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Podcast Summary:

• Topic: The podcast discusses behavioral neuroscience, focusing on implicit biases and their influence on consumer and political decision-making. Key areas include how these biases affect voting behavior, market research, and ethical considerations in using neuroscience in marketing and political campaigns.
• Guests: - Michelle Nigella, PhD in Behavioral Neuroscience: Specializes in consumer research with insights into political behavior through neuroscience methods like implicit association testing.

Discussion Points:

• Implicit Biases: Michelle explains how implicit association tests reveal unconscious biases, affecting perceptions in both consumer choices and political preferences.
• 2016 Election Analysis: They reference data from the 2016 election where implicit biases against women in leadership were noted, particularly among Republican women, influencing voting behavior.
• Application in Campaigns: Discussion on how campaigns might use such data for targeting voters or shaping campaign messages.
• Neuroscience in Market Research: Exploration of how tools like eye tracking and biometric responses are used to predict consumer behavior, though not as a definitive predictor of market success.
• Ethical Considerations: Privacy, consent, and the influence of research on decision-making are discussed, highlighting the ethical boundaries and public concerns about manipulation.

PODCAST INFO

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Summary:

In this episode of The Adaptive Executive, host Greg Ballard interviews Dr. Michelle Niedziela, a behavioral neuroscientist and consumer research expert. They discuss how companies can stay adaptive by conducting effective research studies and using data to understand consumer perceptions and behavior. Dr. Niedziela shares insights on the challenges of measuring human perception, the importance of multi-sensory product experiences, and how AI is impacting neuroscience research. She also offers advice on staying current in a rapidly changing field.

Chapter Timestamps:

13:25:22 - Introduction and Dr. Niedziela's background

13:28:34 - Shifts in consumer research focus over time

13:32:17 - Challenges of measuring human perception

13:39:07 - Approaches to understanding market perceptions

13:46:45 - Impact of AI on neuroscience research

13:52:36 - Example of product innovation: Raisin Bran Crunch

13:59:40 - Ethical considerations in consumer research

14:11:33 - Tips for staying up-to-date in a rapidly changing field

14:14:08 - Book recommendations

Contact Details:

- LinkedIn: https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/

- Website: nerdoscientist.com

PODCAST INFO

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Summary:

In this episode of The Adaptive Executive, host Greg Ballard interviews Candice Denise Owens, a mindfulness and self-care expert. Candice shares her journey from event planning to helping people manage stress and avoid burnout. She discusses the importance of work-life harmony, morning and evening routines, and practical strategies for incorporating self-care into daily life.

Chapter Timestamps:

[00:00] - Introduction and guest welcome

[01:42] - Candice's journey into self-care work

[03:33] - Types of clients and common issues

[04:55] - Power up and power down routines

[08:49] - Consequences of neglecting self-care

[13:23] - Client success story

[19:00] - Current projects and inspirations

[21:13] - Closing remarks and contact information

Key Takeaways:

1. Work-life harmony is more achievable than perfect balance.

2. Implement "power up" (morning) and "power down" (evening) routines.

3. Schedule pauses throughout the day to recharge.

4. Small, consistent self-care actions can lead to significant improvements.

5. Advocating for oneself at work is crucial for preventing burnout.

Guest Contact Details:

- Website: stayneat.store/candice-denise

- Instagram: @candicedenise

- LinkedIn: Candice Denise Owens

- TikTok: @candicedenise

PODCAST INFO

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Disaster management expert Patrick Hardy shares insights on creating a culture of preparedness in small businesses. Learn how empowering employees at all levels can lead to more effective disaster response and adaptability in everyday operations.

Key Topics:

- Patrick's journey into disaster management

- The importance of empowerment in disaster preparedness

- Creating adaptive teams for emergency response

- Applying disaster management principles to everyday business operations

- Building a successful disaster management company

Guest: Patrick Hardy, CEO of Hytropy Disaster Management and author of "Design Any Disaster"

Timestamps:

00:00 - Introduction and Patrick's background

05:30 - Defining disaster management

10:15 - Types of disasters and examples

15:45 - The empowerment approach to disaster planning

22:30 - Building adaptive teams and cultures

28:00 - Patrick's entrepreneurial journey

35:15 - Lightning round questions on adaptiveness

38:30 - Book recommendations

41:00 - Information on Patrick's book and how to connect

Key Quotes:

"If you don't empower people to do those kinds of things...everybody turns into a bystander."

"You never have to experience a disaster anytime ever in your life if you prepare for disaster."

"Disasters are not about...the severity. It's your dependencies - how much have you left yourself dependent on someone else."

Resources Mentioned:

- Book: "Guns, Germs and Steel" by Jared Diamond

- Book: "The Tao of Jeet Kune Do" by Bruce Lee

- Patrick's book: "Design Any Disaster"

Website: disasterpatrick.com

Facebook: facebook.com/DisasterPatrick

Instagram: instagram.com/disasterpatrick

X: x.com/DisasterPatrick

Pinterest: pinterest.com/DisasterPatrick

Tik Tok:

Episode Summary:

Sharon is an experienced M&A advisor who founded her firm sbLiftoff to serve small and medium sized businesses, an underserved sector critical to the economy. She recently published the book "LIFT OFF: 12 Things to Know Before Selling Your Business" to educate business owners on the M&A process. It aims to take some fear out of the process so owners can approach it more calmly.

Contact/Resources:

- Book: "Lift Off: 12 Things to Know Before Selling Your Business" by Sharon Heaton

- LinkedIn: Sharon Heaton and sbLiftoff

- Website: www.sbliftoff.com

0:05 - Introduction to Sharon's background

3:30 - Transition from law into advising small businesses

5:30 - Motivation for writing the book "SB Lift Off"

7:30 - Goal to educate business owners on the M&A process

9:00 - Importance of bringing on experienced M&A advisors

11:30 - The role of empathy and honesty in deals

13:00 - Balancing company strengths and weaknesses

15:30 - Unique dynamics in government contracting deals

18:30 - Preparing the business for future sale

21:00 - The role of adaptability in Sharon's work

23:30 - Empathy examples from both buyer and seller perspectives

26:00 - Non-financial factors in negotiations

28:00 - Considerations for owners in involving employees

31:00 - Structuring retention rewards for employees

33:30 - Advice for employees deeply involved in transactions

36:30 - Where to find Sharon's book and connect with her

Podcast Info

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In this extended episode, I spoke with Shawna Pelton, a transformational leadership expert, about navigating change and bringing out the best in people. We discussed the obstacles that hold back individuals and organizations from reaching their full potential and how to create psychologically safe environments. Shawna shared insights on embodying values, leading with inspiration, and the importance of self-mastery for adaptability.

Key Topics Covered:

- Why mindsets and inner beliefs create the biggest obstacles to change

- Identifying signs of unhealthy stress and conflict in organizations

- Fostering trust and respect to enable open communication

- Aligning with a higher purpose beyond profits to serve society

- Making values actionable through acknowledgment and rewards

- Leading change through inspiration rather than control

- Developing personal mastery to know your strengths and sense pivots

Timestamps:

0:00 - Meet Shawna Pelton

5:00 - Beliefs and mindsets as barriers to change

10:00 - Recognizing unhealthy stress signals in organizations

15:00 - Creating psychological safety for team cohesion

20:00 - Businesses balancing profits with social responsibility

25:00 - Turning values from words into actions

30:00 - Importance of inspiration and motivation for leaders

35:00 - Knowing yourself for greater adaptability

Guest Info:

Shawna Pelton is a transformational leadership expert who helps executives and organizations unlock their full potential.

Her website: http://www.shawnpelton.com

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