The Neuroscience of Decision-Making: Ethics and Elections with Michelle Nigella, PhD | Ep 43.

Podcast Summary:

• Topic: The podcast discusses behavioral neuroscience, focusing on implicit biases and their influence on consumer and political decision-making. Key areas include how these biases affect voting behavior, market research, and ethical considerations in using neuroscience in marketing and political campaigns.
• Guests: - Michelle Nigella, PhD in Behavioral Neuroscience: Specializes in consumer research with insights into political behavior through neuroscience methods like implicit association testing.

Discussion Points:

• Implicit Biases: Michelle explains how implicit association tests reveal unconscious biases, affecting perceptions in both consumer choices and political preferences.
• 2016 Election Analysis: They reference data from the 2016 election where implicit biases against women in leadership were noted, particularly among Republican women, influencing voting behavior.
• Application in Campaigns: Discussion on how campaigns might use such data for targeting voters or shaping campaign messages.
• Neuroscience in Market Research: Exploration of how tools like eye tracking and biometric responses are used to predict consumer behavior, though not as a definitive predictor of market success.
• Ethical Considerations: Privacy, consent, and the influence of research on decision-making are discussed, highlighting the ethical boundaries and public concerns about manipulation.

PODCAST INFO

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