In this episode, I sit down with our international keynote speaker for this year’s Business of Practice Conference, Kath Berry.

With over 30 years of clinical experience, Kath brings a depth of perspective that goes far beyond technique and treatment. As an acupuncturist, educator, author, and TEDx speaker, she has spent decades helping practitioners not only refine their clinical skills, but rethink their role within a rapidly evolving healthcare landscape.

This conversation goes deeper than the surface of practice.

We explore the often-unspoken reality that as practitioners, we are our practice — and what that means when it comes to sustainability, identity, and long-term success.

In this episode, we discuss:

• The blurred line between who you are and the work you do
• Why clinical excellence alone isn’t enough to build a thriving practice
• The importance of professional citizenship and community in modern practice
• How the healthcare and technology landscape is changing - and what that means for practitioners
• Why investing in your practice (not just your skills) is essential for long-term growth

This conversation is a powerful reminder that building a successful practice isn’t just about what you know - it’s about how you think, how you adapt, and how you show up over time.

🎤 About the Guest

Kath Berry is an Australian acupuncturist with over 30 years of clinical experience, currently based in Ibiza, Spain.

She specialises in women’s health and is co-author of The Menopause: A Comprehensive Guide for Practitioners - the first evidence-based textbook on traditional Chinese and East Asian medicine for menopause.

Kath is also a passionate educator and TEDx speaker, dedicated to helping practitioners navigate the complexities of modern practice while building meaningful, sustainable careers.

• YouTube: https://www.youtube.com/@KathBerryEducation
• Instagram: https://www.instagram.com/kathbberry/
• Facebook: https://www.facebook.com/KatherineBerryEducation
• LinkedIn: https://www.linkedin.com/in/kath-berry
• Treating Women Academy: TreatingWomen.com

🔗 Connect + Conference

Kath Berry will be joining us as an international keynote speaker at this year’s Business of Practice Conference.

If you’re ready to think differently about your practice - and what it takes to sustain it long-term - this is a conversation (and an event) you won’t want to miss.

Sign up to the Acupuncturists Biz Hub mailing list for first drop ticket release on “A Day with Kath Berry”

Want more?

• Conference tickets: Conference 2026
• Need support in your clinic business: www.acubizhub.com.au
• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub

Thanks for your your patience! I’ve been working on something pretty special for you, my Chinese medicine friends and I’m so excited to tell you all about it in this episode!

After more than a year away from the podcast, this episode marks the beginning of a new season - and a very different starting point.

Following the last Business of Practice Conference, what was meant to be a family camping trip turned into an unexpected turning point. A serious accident and emergency back surgery forced everything to stop - not just the podcast, but the pace, structure, and identity that came with running a practice and building events.

This episode isn’t about catching up.

It’s about acknowledging what happens when momentum disappears… and what it really takes to rebuild.

What you can expect in this episode:

• What the past year of recovery and rehabilitation taught me
• The difference between returning quickly and returning intentionally
• Why sustainability in practice means more than growth and systems
• How setbacks challenge identity - especially for practitioners
• What this new season of the podcast (and conference) is really about

This is a reset.

A recalibration.

And a more honest look at what it means to build a practice that can support you - even when life doesn’t go to plan.

If you’ve ever been forced to step back due to health, burnout, or unexpected life events… this episode is for you.

What’s Coming This Season

This season of the podcast will feature conversations with presenters for the upcoming Business of Practice Conference being held in Brisbane Sept 5th & 6th 2026

Each episode will explore not just clinical or business expertise, but:

• How practitioners think under pressure
• How they’ve adapted to change and challenge
• What it really takes to build a resilient, sustainable practice

🔗 Connect + Conference

If you’re ready to build a practice that’s not just successful - but sustainable - keep an eye out for upcoming conference announcements and speaker releases.

Want more?

• Conference tickets: Conference 2026
• Need support in your clinic business: www.acubizhub.com.au
• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub

Welcome back from one hell of a weekend, a week and let's be honest, the past year.

In this episode I’m recapping the absolute epicness that was the 2024 Business of Practice Conference!

What you can expect in this episode:

• A recap on the weekend that was
• A summary of each of the presentations
• A huge thanks to everyone who presented, attended and participated
• And an all in love fest for what we achieved together

The recordings from the recent Business of Practice Conference are now available to purchase as a package or individually here.

Get access to all the Expert Talks held during the 2024 Business of Practice Conference, and hear from experts like Dr Scott Ling, Dr Chloe Stubberfield, Nat Kringoudis and other rockstars from the TCM world.

All the insider knowledge you need to build and grow a successful clinic business is in this bundle!

Want more?

• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub
• New Grad Course
• 1 on 1 Mentorship Session

Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.

On today’s episode, join me for another inspiring and motivating conversation with Acupuncturist and Herbalist Paul Carter.

About Paul

Paul is a Registered Acupuncturist and Herbalist practising in Hervey Bay, Queensland.

Paul is a self–taught Search Engine Optimisation expert who figured out how to drive the right patients to his practice in the competitive region of Melbourne.

He not only used his website to fill his practice but to fill it with the people he wanted via the internet. When he moved to Canada he set up an SEO (search engine optimisation) business to support practitioner websites in Australia and overseas. He has now helped many Chinese medicine websites to get to the top in their region for multiple niches and keywords.

He recently moved back to Australia in December 2022 and runs a two–room clinic in Hervey Bay which is constantly booked out.

Connect with Paul

• Web: https://www.acupunctureaustralia.com.au/
• Instagram: @paulcarteracupuncturist
• Facebook: @acupunctureherveybay

What you can expect in this episode

• Deep dive into SEO fundamentals
• Strategy on website discover-ability
• What your website is really for (bringing patients into your clinic!)
• Paul's advice on writing pages on keywords
• What you can do today to strengthen the performance of your website
• Why working on you Website is the free marketing your business needs
• How Paul strikes the clinic life balance that works for his family life
• Paul's favourite way to work and how he's planning to evolve.
• Burnout prevention
• Check your website Speed with GT Metrics
• Make sure your home page keywords includes location

Want more?

• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub
• New Grad Course
• 1 on 1 Mentorship Session

Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.

On today’s episode, join me for another inspiring and motivating conversation with the Clinical Director of Sustain Health, Dr Scott Ling.

About Scott

Dr Scott Ling has trained across the world, driven by the potential of Chinese medicine. Today, he is the founder of his Melbourne-based clinic, Sustain Health, and the global leading Chinese medicine education organisation, Sustain Health Academy. His passion for education is endless, and he seeks to transform the world of health care with Chinese medicine.

Dr Scott Ling is the clinical director of Sustain Health and over the past 10 years, he has developed the practice to be one of the most reputable Chinese Medicine clinics in the country. His clinic & team has administered more than 10,000 acupuncture sessions per annum in the past 3 years and he personally performs more than 200 acupuncture sessions per week.

He deeply believes that in order for practitioners to be effective, they must elevate their practice and diversify their skill set through ongoing education and pursuit of knowledge. Therefore, he hand-picks the best TCM masters from around the globe, aspiring to improve, learn, and grow the community.

Connect with Scott

• Web: https://sustainhealth.com.au/
• Insta: @sustain_health

What you can expect in this episode:

• The importance of in person connection
• Scott's passion for continued learning
• Longevity in hiring staff
• Cultivating harmony in clinic
• Working on yourself in order to understand the team
• We discuss the Sustain Health Re-brand and congruent messaging
• Living and breathing Chinese Medicine

Want more?

• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub
• New Grad Course
• 1 on 1 Mentorship Session

Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.

On today’s episode, join me for another inspiring and motivating conversation with TCM Practitioner and Founder of HQ | Intelligent Health, Georgina Barrow.

About Georgina

Georgina Barrow is a Doctor of Chinese Medicine (BAppSc Human Biology/BAppSc Chinese Medicine). Her passion for integrated medicine inspired her to leave a corporate career to study Chinese medicine for a wholistic approach to disease prevention and health promotion. Georgina has worked in clinical practice utilising a combination of Western and Chinese Medicine knowledge and is passionate about women’s health and wellbeing focussing on reproductive health, natural fertility and IVF, pregnancy, labour preparation and postpartum care.

Georgina is co-founder of Australian brand HQ | Intelligent Health launched in 2019. HQ was inspired by her own motherhood journey and a passion to make Chinese medicine herbs readily accessible to help postpartum mums thrive. Taking over 3 years of evidence-based research, marketing and product development, sourcing ingredients from all over the globe to meticulous standards and testing to become a reality. HQ Health supports mothers when they need it most with targeted products for every life stage – through pregnancy, postpartum, breastfeeding and beyond. With a focus on education and clinically effective Australian made products formulated using Chinese medicine + Evidence Based Nutrition.

Connect with Georgina

• Web: hqhealth.com.au
• Insta: @hqhealth
• FB: @hqhealth

What you can expect in this episode:

• Georgina shares her origin story from the corporate life to Chinese Medicine
• We talk about boundaries at least a thousand times
• The importance of understanding your best version of clinic and how that can keep evolving based on your current circumstances
• The passion and drive to bring a Chinese Medicine product to market
• Why pursuing your passions around what you treat in clinic is fundamental to sustainable practicing life
• Why it's up to all of us to keep our medicine alive
• Why self care is a non negotiable to walking the talk

Want more?

• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub
• New Grad Course
• 1 on 1 Mentorship Session

Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.

On today’s episode, join me for another inspiring and motivating conversation with Best Selling Author, Podcaster & Doctor of Chinese Medicine and Acupuncture: Nat Kringoudis.

About Nat

Nat Kringoudis is your good dose of support, guidance, and cheerleader all rolled into one. She’s here to help you up-level your business and to tap into the good, the bad, and the ugly mistakes she’s made in her 20 years as a health expert and multiple business owner so that you don’t have to. Whether you’re a practitioner, health advocate, leader, or just a badass in your industry, she wants you to learn from her experiences, so that you don’t make choices that weigh you down and help you thrive as the best version of yourself, in business.

Nat is a 2 x best-selling author, podcaster, Acupuncturist & Chinese Medicine Practitioner, a household name with over 18 years in the industry. From books to podcasts, product creation, marketing, content creation, branding…. If she’s done what you want to do, she’s here to help you achieve it. Consider time with Nat a slip-stream towards your very best business.

Connect with Nat

• Web: natkringoudis
• Insta: @natkringoudis
• FB: Natalie Kringoudis

What you can expect in this episode:

• How Nat came to Chinese Medicine
• Her early passion for country clinics and why we believe in taking Chinese medicine to Rural Australia so much!
• The art of building and supporting team culture for practitioners within the clinic
  leadership
• Business mistakes and the growth that happens from those lessons
• Why sharing our resources supports the integrity of whole industry
• Building your brand as a practitioner and educating your community
• Why niching is so important to finding your passion

Want more?

• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub
• New Grad Course
• 1 on 1 Mentorship Session

Welcome to the Conference Series in 2024 where we get to showcase our fabulous speakers who will be presenting at this years’ Business of Practice Conference.

On today’s episode, join me for another inspiring and motivating conversation from Melbourne based Acupuncturist: Dr Chloe Stubberfield

About Chloe

Dr Chloe Stubberfield has been a practicing Chinese Medicine Practitioner for 10 years. Throughout the last 5 years after launching her business The Which Doctor, she has found a deep love and passion for teaching the general public about the magic of Chinese Medicine with her own unique flair. Chloe’s newest challenge and passion project is The Which Coven. A coven is a group of individuals with a singular purpose (and also a group of witches). This new business is ALL about supporting health practitioners with their social media marketing through online courses and social media support to build thriving practices! Chloe has found her joy is in teaching and is so excited to be bringing that joy to the Business of Practice conference.

Connect with Chloe

• Insta: @thewhichdoctor_
• FB: @thewhichcoven

What you can expect in this episode:

• The story behind her newest offering; The Which Coven
• How Chloe approaches Social media as a fun creative outlet (and you can too!)
• Why it's our duty as practitioners to be promoting our medicine in our community
• Tips for AHPRA advertising guidelines
• How clinic life can evolve to suit your ever changing needs as a clinician and business owner
• Working with Neurodivergence and public education and striking work life balance

Want more?

• Follow on Instagram: @AcupuncturistsBizHub
• Connect on Facebook: Acupuncturists Biz Hub
• Wanna stay in the loop for all things Biz Hub? Sign up to mailing list here: Acupuncturists Biz Hub
• New Grad Course
• 1 on 1 Mentorship Session