When a buyer backs out, it’s rarely about the $150. It’s the fear. The doubt. The unknown. In this episode, Dan Rochon unpacks why waiting to solve problems after they show up is the biggest mistake salespeople make—and how to set expectations upfront using the Teach to Sell method so you never lose trust or control again.

What you’ll learn on this episode

• The best time to solve client objections is before they happen.
• Most real estate deals fall apart due to internal fears, not external facts.
• Teach to Sell means anticipating both emotional and logistical issues in advance.
• The $150 payment difference isn’t the problem it’s what it represents.
• Positioning yourself as the bridge between internal pain and external outcomes builds long-term trust.
• You must equip clients early on with PSL tradeoffs: price, size, location.
• Giving clients structured choices creates perceived control and better decisions.
• Home inspections always find something: prepare your clients for that truth.
• Scripts are powerful only when they’re built on empathy, not just logic.
• Internal pain (fear, doubt, insecurity) is often the real objection, not what’s spoken aloud.

Resources mentioned in this episode

• CPI Curriculum – A system designed to equip agents with the scripts, tools, and confidence to lead clients before problems show up.
• Teach to Sell Methodology – A framework that helps you guide buyers and sellers through emotional decisions by setting expectations early.
• PSL Model (Price, Size, Location) – A decision-making tool that empowers clients to adjust with clarity when compromises are required.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon