In the season finale of That Martech Girl, host Rachel Gray takes a moment to reflect on the journey so far. How this podcast started as just a thought and has grown into a thriving community. She expresses gratitude to listeners and guests who have contributed to making this platform a space for transparency, diversity, and authenticity in Martech.

This episode also features a special compilation of short interviews from Etail West, where Rachel spoke with incredible women in tech from companies like LTK, Stylitics, and Mastercard. Hear their insights on the evolving Martech landscape and the brands they represent.

Plus, Rachel candidly evaluates Season 1 what worked, what didn’t, and what’s in store for Season 2. Expect more structure, more personality, and even deeper conversations on the future of Martech.

Stay tuned for updates on Season 2, and don’t forget to subscribe and follow @thatmartechgirl on Instagram and LinkedIn. Thank you for being part of this journey this is just the beginning!

4o

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In this episode of That Martech Girl, host Rachel Gray sits down with Mikhail Damiani, founder of Blue Bite, to uncover what it takes to build a successful martech company from the ground up. From identifying market opportunities to overcoming early-stage challenges and fostering a culture of innovation, Mikhail shares invaluable insights for aspiring entrepreneurs and marketing technology leaders.

We’ll explore how Blue Bite pioneered connected product experiences, the importance of inclusive company culture, and what Mikhail would do differently if he were launching a martech company today. Plus, Rachel recaps her experience at eTail West, reflecting on the inspiring conversations and industry insights that are shaping the future of martech.

Don’t forget to subscribe and follow @thatmartechgirl on Instagram and LinkedIn for exclusive content. Let’s dive in!

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In this episode of That Martech Girl, host Rachel Gray dives into the world of marketing automation and how tools like Marketo can elevate the customer experience. Joining the conversation is a special guest from IBM, Ashley Davis, Marketing Automation Program Manager with deep expertise in MarTech strategy and AI-driven engagement.

Tune in as we discuss the evolution of marketing automation, the role of AI in personalization, the challenges of scaling engagement, and how to balance automation with a human touch. Plus, Rachel shares details about her upcoming appearance at eTail West, where she’ll be showcasing an interactive DPP experience at booth 503. Whether you're attending or following along online, be sure to connect on Instagram and LinkedIn @thatmartechgirl for behind-the-scenes content!

Don't forget to subscribe, and let's get into it!

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In this episode of That Martech Girl, we’re continuing our conversation on Digital Product Passports (DPPs) with a focus on how European brands are responding to these regulations. Joining our host is Claudia Ojeda, a DPP expert and Digital Product Passport Director at Gate2Chain, who brings firsthand insights into how brands in Spain and across Europe are navigating compliance, what’s missing in their approach, and how marketing teams can leverage DPPs as a tool for consumer engagement. We’ll also explore the future of DPPs, industry impact, and career advice for marketers and women in tech. Let’s dive in!

4o

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Digital Product Passports (DPPs) are set to transform the fashion and luxury industries, bringing both regulatory challenges and exciting marketing opportunities. In this episode of That Martech Girl, host Rachel Gray sits down with an industry expert and fashion/tech executive, Melissa McDermott, to break down what DPPs are, why they matter, and how brands can leverage them to connect with consumers while ensuring compliance.

From navigating European regulations to collaborating across sustainability and marketing teams, this conversation uncovers key insights on the future of fashion-tech. Plus, our guest shares their career journey, challenges as a woman in the industry, and advice for aspiring leaders. Tune in for a deep dive into the intersection of compliance, innovation, and consumer engagement!

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In this episode of That Martech Girl, host Rachel Gray dives into the world of connected products —where the physical meets the digital to create personalized consumer experiences. From beauty brands like Redken to streetwear labels like Darc Sport, discover how brands are using QR codes and NFC technology to drive engagement, brand loyalty, and authenticity.

Rachel also reflects on her journey of launching That Martech Girl, the power of diverse perspectives in Martech, and how standing out in the workplace can be a superpower. Whether you're a marketer, entrepreneur, or just curious about the future of connected experiences, this episode is packed with insights, strategy, and inspiration.

Follow @thatmartechgirl on Instagram and LinkedIn for exclusive content!

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In this episode of That Martech Girl, host Rachel Gray dives into one of the most essential aspects of marketing technology: building your Martech stack. Joined by a seasoned Engagement Analytics Supervisor at FCB Health New York and the founder of The Coyote Agency, Bria Brown and Rachel explore the tools and strategies needed to harness consumer data effectively.

Whether you're part of a small business looking to scale or an established brand aiming to streamline your data-driven insights, this episode is packed with practical advice and expert perspectives. From foundational tech stack elements to the role of AI and inclusivity in Martech, this conversation offers something for everyone. Plus, our guest shares invaluable tips for aspiring marketing technologists and reflects on her journey as a woman of color in tech and marketing.

Tune in and discover how to build a Martech stack that drives better connections with your audience—and don’t forget to check out the tech stack resources shared in this episode!

Follow us on Instagram and LinkedIn @thatmartechgirl for updates and resources.
Contact and learn more about our guest Bria Brown at https://www.coyote.agency/

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In this episode, we dive into the fascinating world of AI-powered marketing with Adamma Ihemeson, the visionary founder of The Automated CMO. From her journey into AI and tech to the challenges of building a business in this exclusive space, Adamma shares her insights on navigating barriers and creating impactful solutions.

We explore practical advice for marketers, including how to integrate AI on a budget, avoid common pitfalls, and ensure AI amplifies cultural diversity rather than erasing it. With real-world examples of campaigns that celebrate inclusivity and a breakdown of where AI adds the most value, this episode offers actionable takeaways for marketers at any stage of their career.

Whether you’re new to marketing technology or a seasoned pro, Adamma’s wisdom on staying ahead in an evolving industry will inspire you to innovate and lead with purpose. Don’t miss this enlightening conversation!

Adamma Ihemeson, The Automated CMO; alhemeson@gmail.com

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