In the season finale of That Martech Girl, host Rachel Gray takes a moment to reflect on the journey so far. How this podcast started as just a thought and has grown into a thriving community. She expresses gratitude to listeners and guests who have contributed to making this platform a space for transparency, diversity, and authenticity in Martech.

This episode also features a special compilation of short interviews from Etail West, where Rachel spoke with incredible women in tech from companies like LTK, Stylitics, and Mastercard. Hear their insights on the evolving Martech landscape and the brands they represent.

Plus, Rachel candidly evaluates Season 1 what worked, what didn’t, and what’s in store for Season 2. Expect more structure, more personality, and even deeper conversations on the future of Martech.

Stay tuned for updates on Season 2, and don’t forget to subscribe and follow @thatmartechgirl on Instagram and LinkedIn. Thank you for being part of this journey this is just the beginning!

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In this episode of That Martech Girl, host Rachel Gray sits down with Mikhail Damiani, founder of Blue Bite, to uncover what it takes to build a successful martech company from the ground up. From identifying market opportunities to overcoming early-stage challenges and fostering a culture of innovation, Mikhail shares invaluable insights for aspiring entrepreneurs and marketing technology leaders.

We’ll explore how Blue Bite pioneered connected product experiences, the importance of inclusive company culture, and what Mikhail would do differently if he were launching a martech company today. Plus, Rachel recaps her experience at eTail West, reflecting on the inspiring conversations and industry insights that are shaping the future of martech.

Don’t forget to subscribe and follow @thatmartechgirl on Instagram and LinkedIn for exclusive content. Let’s dive in!

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In this episode of That Martech Girl, host Rachel Gray dives into the world of marketing automation and how tools like Marketo can elevate the customer experience. Joining the conversation is a special guest from IBM, Ashley Davis, Marketing Automation Program Manager with deep expertise in MarTech strategy and AI-driven engagement.

Tune in as we discuss the evolution of marketing automation, the role of AI in personalization, the challenges of scaling engagement, and how to balance automation with a human touch. Plus, Rachel shares details about her upcoming appearance at eTail West, where she’ll be showcasing an interactive DPP experience at booth 503. Whether you're attending or following along online, be sure to connect on Instagram and LinkedIn @thatmartechgirl for behind-the-scenes content!

Don't forget to subscribe, and let's get into it!

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