Episode 2: “The Metrics Aren’t the Message”
Ted Lasso is a Business Story: When Visibility Outpaces Readiness

In a world where algorithms dictate value and going viral is mistaken for success, we need to talk about what happens when your brand grows faster than your ability to hold it.

In this episode, I unpack what it really means when visibility outpaces readiness—through the lens of Ted Lasso, of course. Jamie Tartt may be the poster child, but I’ve lived this too: growing audiences before I was emotionally or structurally prepared, and watching my creativity pay the price.

We’ll explore the traps of trend-chasing, the difference between being seen and being sustainable, and what to do when your growth feels more like exposure than expansion.

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I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

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