"If we can succeed in ICUs, we've succeeded."

In this episode of Tech Scenes Unplugged, Ophir Ronen, CEO and co-founder of CalmWave, joins Jeff Martin to explore one of healthcare’s most overlooked challenges: alarm fatigue. Drawing from his background in enterprise IT and two prior exits, Ophir shares how he’s bringing product discipline, system thinking, and Transparent AI into the noisy world of critical care.

The conversation dives into the real chaos inside ICU environments—where one patient can trigger over 1,600 alarms per day—and how CalmWave is transforming that noise into signal. Ophir explains how CalmWave’s patented platform integrates high-frequency vitals and EHR data to surface actionable insights, streamline hospital operations, and reduce clinician burnout. From team building to strategic execution, this is a deep look into what it takes to bring mission-critical software into one of the most demanding industries in the world.

Whether you're in healthtech, building AI-powered platforms, or just curious about how systems thinking can change outcomes, this episode is packed with practical insights and hard-won lessons.

Chapters00:00 Understanding Alarm Fatigue in Healthcare02:01 CalmWave: Revolutionizing Alarm Management04:54 The Journey from IT to Healthcare07:32 Data Integration and Real-Time Analysis10:19 The Role of CalmWave in ICU Settings12:51 Future of Alarm Management and Patient Care15:38 Strategic Growth and Market Entry20:55 From Vision to Execution24:35 Building the Right Team DNA27:33 Establishing Effective Communication Cadences30:10 Navigating Decision-Making Challenges32:25 Balancing Speed and Reflection36:25 Personal Stories and Insights

Learn more about the book Peak Teams – Mastering the Habit of Unstoppable Venture-backed Companies
https://a.co/d/hp5Jtnu

Visit Collective Genius™ to Build Your Growth Team with the Peak Operating System™
https://www.collective-genius.com/

Got 5 minutes? Take the Peak Teams Assessment to see where your team needs to level up
https://www.collective-genius.com/peak-teams-assessment

#CalmWave #HealthTech #AlarmFatigue #ICU #TransparentAI #HealthcareInnovation #MissionCriticalSoftware #DataIntegration #StartupLeadership #TechScenes #JeffMartin #OphirRonen #TeamBuilding #AI #Execution #VentureBackedCompanies

"Execution is everything." — Ethan Ruby, CEO and Co-founder of SaaSGrid

In this episode of Tech Scenes Unplugged, Ethan Ruby, CEO and Co-founder of SaaSGrid, joins Jeff Martin to explore why metrics matter—and how the right data can change everything for B2B SaaS companies.

Ethan shares the pain that inspired SaaSGrid: endless hours wrangling messy data while running analytics at Craft Ventures. That frustration led to building SaaSGrid, a financial intelligence platform now used by 1,000+ SaaS companies to unify CRM, billing, and ERP data into a single source of truth for ARR, pipeline, retention, and more. The conversation dives deep into which metrics really move the needle at Series A, how execution gets measured, and why business—like jiu-jitsu—is a craft learned over time.

This episode is a must-listen for founders, finance leaders, and operators who want to align their team around clear, actionable insights—and scale with confidence.

Chapters:

00:00 The Importance of Metrics in Business Success

02:05 Understanding SaaSGrid and Its Impact

05:03 The Role of Data in Decision Making

07:51 Craft Ventures: Insights from Experience

10:48 The Art of Crafting a Business

13:52 Key Metrics for SaaS Companies

16:33 Balancing Leading and Lagging Indicators

19:29 The Journey to Series A Funding

22:25 Metrics for Series A Companies

25:01 The Evolution of Metrics in Growth Stages

27:49 Execution and Its Measurement

30:24 Adapting to Market Changes

33:12 The Craft of Business and Jiu-Jitsu

35:56 Final Thoughts and Key Takeaways

Learn more about the book Peak Teams – Mastering the Habit of Unstoppable Venture-backed Companies

https://a.co/d/hp5Jtnu

Visit Collective Genius™ to Build Your Growth Team with the Peak Operating System™

https://www.collective-genius.com/

Got 5 minutes? Take the Peak Teams Assessment to see where your team needs to level up

https://www.collective-genius.com/peak-teams-assessment

#SaaS #Metrics #StartupGrowth #Execution #SaaSGrid #TechScenes #JeffJamesMartin #EthanRuby #B2B #ARR #Retention #CraftVentures #KPI #BusinessIntelligence #JiuJitsuMindset #Founders #SeriesA #peakos #collectivegenius #peakteamsbook

"The best sellers enable buyers to buy." — Gal Aga, CEO and Co-founder of Aligned

In this episode of Tech Scenes Unplugged, Gal Aga, CEO and Co-founder of Aligned, joins Jeff Martin to unpack the future of B2B sales—from broken enterprise workflows to building digital spaces that make buying easier and faster.

Drawing on 17+ years of scaling SaaS companies from $1M to $100M ARR, Gal shares the moment he realized traditional sales enablement was no longer enough. In an era where 95% of buying happens without the seller in the room, Gal and his team built Aligned to offer “Buying Process as a Service”—a digital workspace where buyers and sellers collaborate in real-time, track next steps, and get deals done faster. From enabling cross-functional alignment to generating 65% of leads through LinkedIn, Gal offers a masterclass in modern selling and founder-led growth.

This episode is for anyone navigating high-stakes sales, building GTM systems, or leading a startup in a buyer-led world. Come for the tactics, stay for the mindset shift.

Chapters

00:00 The Journey of a Founder

08:42 Understanding Sales Dynamics

17:55 Navigating Enterprise Sales Challenges

26:58 The Role of Alignment in Success

36:15 Leveraging LinkedIn for Growth

45:53 Final Thoughts and Personal Insights

Learn more about the book Peak Teams – Mastering the Habit of Unstoppable Venture-backed Companies

https://a.co/d/hp5Jtnu

Visit Collective Genius™ to Build Your Growth Team with the Peak Operating System™

https://www.collective-genius.com/

Got 5 minutes? Take the Peak Teams Assessment to see where your team needs to level up

https://www.collective-genius.com/peak-teams-assessment

#B2BSales #SalesEnablement #FounderJourney #LinkedInGrowth #Aligned #TechScenes #JeffMartin #GalAga #SalesLeadership #EnterpriseSales #StartupGrowth #SalesProcess #CustomerSuccess #BuyerEnablement #StrategicNarrative