Episodios

  • Who was left standing when the smoke cleared? Taking Kansas City by storm, but was it enough to grab the radio morning show ratings. Here is the story about giving it my best shot and how well it worked.

    Who was left standing when the smoke cleared? Taking Kansas City by storm, but was it enough to grab the radio morning show ratings. Here is the story about giving it my best shot and how well it worked.
    Mar 5 2026

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    The brightest promotional ideas. The best execution. The local, national and international media attention. It's all part of this amazing morning show barrage of spotlight promotions in one of Mid America's largest markets. How did it all work? What was the payoff.

    Who was left standing when the smoke cleared?

    https://talkingaboutradiowithjohnleslie.buzzsprout.com/


    A product of John Leslie's World Radio Inc.
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    43 m
  • I used my secret formula. This is the next installment of getting and keeping ratings. In 1976, I took the Great Country KSO morning ratings from 9 to 27 in my first book. Here's the story in a 43 minute episode

    I used my secret formula. This is the next installment of getting and keeping ratings. In 1976, I took the Great Country KSO morning ratings from 9 to 27 in my first book. Here's the story in a 43 minute episode
    Oct 28 2025

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    I was "on the air" at WFBL in Syracuse in 1976 when Stoner Broadcasting System hired me to host the morning show on their flagship station in Des Moines, Great Country KSO.

    I arrived one week before the fall sweeps began. The show went fom a 9 share to a 27 share in that book. Here is the continuation of my audio commentary on I managed to get at keep high morning show numbers year after year.

    https://talkingaboutradiowithjohnleslie.buzzsprout.com

    A product of John Leslie's World Radio Inc.
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    43 m
  • Just like arriving in the "Big Time." At least that’s the way it sounded when we put a top shelf staff together in Syracuse, New York. My podcast, Talking About Radio" continues now.

    Just like arriving in the "Big Time." At least that’s the way it sounded when we put a top shelf staff together in Syracuse, New York. My podcast, Talking About Radio" continues now.
    Oct 13 2025

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    I had never worked with such a talented staff. The station was filled with magic when our new team of talent arrived in 1974.

    This is a continuation of my audio book memoirs on how I was able to muster double digit ratings year after year for nearly 5 decade.

    My year at WFBL in Syracuse introduced me to a stable of the nations top talent. What I learned from them has stayed with me til this day 51 years later.

    A product of John Leslie's World Radio Inc.
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    38 m
  • How did I get a 38 share 12+ in my very first ratings book ever? This is episode one of my six part audio narrative about how I was able to get and maintain double digit ratings for 25 years.

    How did I get a 38 share 12+ in my very first ratings book ever? This is episode one of my six part audio narrative about how I was able to get and maintain double digit ratings for 25 years.
    Sep 19 2025

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    Episode one is a 34 minute look at my very earliest days as a morning show host. My friends and family have encouraged me for years to write a
    book about my morning show adventures. I would rather do it in the form that I know best, an audiobook as a podcast. There will be six episodes in the series
    This is the first one and it dates back to the early 70s in Binghamton, New York. I really didn’t want to do a morning show. But it was a blessing.




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    A product of John Leslie's World Radio Inc.
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    34 m
  • Part 2. Being a foreign correspondent sometimes brings with it life threatening surprises that fall outside the framework of the original assignment. Here is an example!

    Part 2. Being a foreign correspondent sometimes brings with it life threatening surprises that fall outside the framework of the original assignment. Here is an example!
    Aug 28 2025

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    There was plenty of opportunity to find myself in awkward, creepy and sometimes life threatening situations during my decade of being a foreign correspondent for Stoner Broadcasting System. Bizarre events seemed to be my constant companion while on my assignment behind the iron curtain in the former USSR. This is part two of my adventures in Siberia and Armenia. You will enjoy this 34 minute narrative of my life and times as a foreign correspondent.


    http://talkingaboutradio.buzzsprout.com

    A product of John Leslie's World Radio Inc.
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    33 m
  • Being a foreign correspondent isn't exactly what I signed up for, but I got the assignment. Here is part one. A 20 minute episode of a special edition of Talking About Radio With John Leslie. It's about life on the road as a foreign correspondent.

    Being a foreign correspondent isn't exactly what I signed up for, but I got the assignment. Here is part one. A 20 minute episode of a special edition of Talking About Radio With John Leslie. It's about life on the road as a foreign correspondent.
    Aug 20 2025

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    Being a foreign correspondent on the other side of the world brings with it excitement, danger and intrigue, specially if you had never done it before. This is 20 minute episode is part one of a multi part special edition of Talking About Radio with John Leslie. This assignment took me as far away from home as one can possibly get.

    https://talkingaboutradio.buzzsprout.com

    A product of John Leslie's World Radio Inc.
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    22 m
  • This is an epic retrospective of a radio broadcast assignment that took me deep behind the Iron Curtain. This is the complete story of an historic chapter in the thawing of the cold war, using the power of radio.

    This is an epic retrospective of a radio broadcast assignment that took me deep behind the Iron Curtain. This is the complete story of an historic chapter in the thawing of the cold war, using the power of radio.
    Aug 8 2025

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    For the first time, the entire story of this historic radio broadcast event is told in Audio Book fashion. Production of this epic retrospective required 39 separate creative sessions, 39 separate editing sessions, 39 separate rehearsal sessions, 45 separate recording sessions and 39 separate productions sessions.

    No other radio broadcaster on the planet owns this story. It is one of a kind.

    This special edition podcast of Talking About Radio is 1 hour and 52 minutes in length. It is a must listen all the way through to the end. Wether you listen in one sitting or break it up into several sessions, it is a remarkable story that can be told by only one person, John Leslie, host of the podcast. It is a must listen all the way through to the end.

    This story is now told in its entirety, with every detail, to be archived for present and future communicators and interested citizens, to hear and learn.


    A product of John Leslie's World Radio Inc.
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    1 h y 52 m
  • The story of this radio promotion is said to be one of the most elaborate, complex, dangerous and successful in broadcast history. I know, because I did it. This is a special documentary episode of Talking About Radio with John Leslie

    The story of this radio promotion is said to be one of the most elaborate, complex, dangerous and successful in broadcast history. I know, because I did it. This is a special documentary episode of Talking About Radio with John Leslie
    Jun 28 2025

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    This radio promotion is so complicated, there is only one way to tell the story in its entirety. None of the original sound exists so now I tell this story in a 57 minute mini audio book style so that all of the twists and turns can be described in detail. It is chronicled in this podcast to be saved for all of history.

    All of us in the radio industry have had great "on air" promotions from time to time, but never before or since have I heard of a more protracted morning show escapade in the name of ratings.

    Please take time to listen to my mini audio book story of the great abominable snowman hunt on Mount Everest in Katmandu, Nepal.

    A product of John Leslie's World Radio Inc.
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    1 h y 4 m