The story of this radio promotion is said to be one of the most elaborate, complex, dangerous and successful in broadcast history. I know, because I did it. This is a special documentary episode of Talking About Radio with John Leslie

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This radio promotion is so complicated, there is only one way to tell the story in its entirety. None of the original sound exists so now I tell this story in a 57 minute mini audio book style so that all of the twists and turns can be described in detail. It is chronicled in this podcast to be saved for all of history.

All of us in the radio industry have had great "on air" promotions from time to time, but never before or since have I heard of a more protracted morning show escapade in the name of ratings.

Please take time to listen to my mini audio book story of the great abominable snowman hunt on Mount Everest in Katmandu, Nepal.