Talk Commerce Podcast Por Brent W. Peterson arte de portada

Talk Commerce

Talk Commerce

De: Brent W. Peterson
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If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com2021-2024 - Talk Commerce Economía Gestión y Liderazgo Liderazgo
Episodios
  • Live from Shoptalk: Navigating the Future of Commerce Through Agentic AI with Pano Anthos

    Live from Shoptalk: Navigating the Future of Commerce Through Agentic AI with Pano Anthos
    Oct 1 2025
    Retail is experiencing seismic shifts, and businesses that don't adapt risk becoming irrelevant overnight. In this compelling episode of Talk Commerce, recorded live from Shop Talk Fall in Chicago, host Isaac Morey sits down with Pano Anthos, founding member of XRC Ventures, to explore how agentic AI is reshaping consumer behavior and business operations. Their conversation reveals why traditional e-commerce strategies won't survive the next wave of technological disruption.About Pano AnthosPano serves as a founding member of XRC Ventures, an investment firm operating at the intersection of consumer behavior and technology. His expertise spans venture capital, retail innovation, and emerging technology trends that impact how businesses connect with customers. Pano's investment philosophy centers on understanding consumer adoption patterns to predict corporate technology trends. He's particularly focused on agentic AI applications across supply chain management, customer support, and e-commerce optimization. His insights come from years of observing how consumers embrace new technologies before enterprises catch up. Throughout his career, Pano has maintained that studying consumer behavior provides the clearest roadmap for understanding where business technology is headed next.Episode SummaryPano explains why XRC Ventures focuses on consumer behavior as a predictor of technological advancement. "Consumers are responsible for two trillion in spend and a massive portion of our GDP," he explains. "They tend to be relatively much faster early adopters of technology than corporations." This philosophy drives their investment strategy and provides unique insights into market direction.When discussing agentic AI, Pano breaks down the concept into four essential components: autonomous planning, adaptive reasoning, tool integration, and goal orientation. "AI to figure out the rules. You have to really lay out the rules first," he emphasizes. "That's the misconception of autonomous AI is that it will make decisions within boundaries. But you have to set those boundaries or you get nothing."The conversation takes a practical turn as Pano shares examples of agentic AI in action. He describes an investment opportunity involving supply chain automation where AI intercepts and processes manufacturer communications. "There's a very set of manual tasks today," he explains. "This team out of Israel has figured out how to automate using an LLM to basically take all those messages they're going back and forth and make decisions based on the rules that have been set by the organization."For small e-commerce businesses, Pano delivers stark advice about the changing landscape. "Your website is toast," he warns. "Unless you are a fashion-oriented product where discovery is important and inspiration is important and it's truly discretionary, the chat engines are going to take over." He demonstrates this point using Perplexity Shopping, showing how consumers can research, compare, and purchase products without ever visiting a brand's website.The discussion reveals how AI-powered shopping platforms threaten traditional cross-selling strategies. "You are, you know, for that transaction, yes. To build some brand awareness, maybe. Cross-sell, absolutely not," Pano states. This fundamental shift forces businesses to reconsider their entire customer acquisition and retention strategies.Pano's advice for content teams reflects the urgency of this transition: "Start using the engines and asking all the questions that any consumer and they give you all the questions that consumers can ask and go figure out whether you're in the top three or top one or top two." He stresses the importance of understanding where brands rank in AI responses and working backward to improve visibility in source content.The conversation concludes with predictions about Google's future. "The judges in the trial that just came out last week or two weeks ago, it's pretty obvious that the judge knows that what we all know is Google search in the traditional SEO, SEM world, it's over," Pano observes. He compares Google's potential fate to previous tech giants, noting how quickly market leaders can become irrelevant when disrupted by superior technology.Key Takeaways• Consumer adoption drives innovation: Consumers spend two trillion dollars annually and adopt technology faster than corporations, making them the ultimate predictor of future trends• Process documentation is crucial: Successful AI implementation requires clearly defined rules and boundaries before automation can begin• Reddit has become the new SEO: Chat engines prioritize Reddit content over traditional website reviews, fundamentally changing how brands build credibility• Website traffic will decline dramatically: Hard goods businesses face inevitable traffic drops as consumers turn to AI-powered shopping experiences• Transparency is the new currency: AI engines expose product quality issues...
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    24 m
  • PIM Systems Are Revolutionizing Agentic Commerce with Pimberly's Martin Balaam

    PIM Systems Are Revolutionizing Agentic Commerce with Pimberly's Martin Balaam
    Sep 30 2025

    In this episode of Talk Commerce, Brent Peterson speaks with Martin Balaam, CEO of Pimberly, about the critical role of Product Information Management (PIM) in e-commerce. They discuss how PIM serves as a single source of truth for product data, its importance in global e-commerce, and the impact of AI and agentic commerce on the industry. The conversation also touches on the differences between B2B and B2C approaches to PIM, the challenges of data management, and how Pimberly differentiates itself in the market. Finally, they explore the implications of tariffs on data management and the future of PIM in a rapidly changing landscape.


    Takeaways

    • PIM is essential for managing complex product data.
    • Globalization requires businesses to adapt their product data strategies.
    • AI optimization is crucial for effective e-commerce.
    • B2B companies are adopting agentic commerce faster than B2C.
    • Structured data is necessary for machine-readable formats.
    • PIM helps reduce the number of SKUs needed for different marketplaces.
    • Tariffs can significantly impact supply chain data management.
    • Pimberly focuses on high complexity and conditionality in product data.
    • The importance of capturing contextual information in B2C.
    • PIM can streamline data management across various platforms.


    Chapters

    00:00
    Introduction to Pimberley and Martin Balaam

    04:14
    Understanding Product Information Management (PIM)

    07:23
    The Importance of a Centralized Data Source

    12:13
    Agentic Commerce and Its Future

    17:00
    B2B vs B2C: Data Needs and Challenges

    21:57
    The Role of PIM in Supply Chain Management

    25:17
    Conclusion and Future Outlook for Pimberley

    27:21
    TC - Outtro All AV version 1.mp4


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    • YouTube: https://www.youtube.com/@talkcommerce
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    • Website: https://talk-commerce.com/
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    28 m
  • Agentic Commerce Transforms Shopping While Preserving Brand Identity with Scott Hendrickson at Shoptalk 2025

    Agentic Commerce Transforms Shopping While Preserving Brand Identity with Scott Hendrickson at Shoptalk 2025
    Sep 24 2025

    In this engaging conversation, Scott Hendrickson, Chief Revenue Officer at Firmly, discusses the evolution of e-commerce and the rise of agentic commerce. He emphasizes the importance of understanding consumer behavior in the context of AI technology and how it can enhance shopping experiences. Scott also shares insights from the recent Shop Talk event, highlighting the need for brands to adapt to changing consumer journeys while maintaining their unique identities.


    Takeaways

    • Scott Hendrickson is the Chief Revenue Officer at Firmly.
    • Firmly's technology allows consumers to check out without leaving the native environment.
    • Agentic commerce is a buzzword but not widely deployed yet.
    • Consumer shopping journeys are diverse and complex.
    • AI can enhance shopping experiences but cannot replace human involvement entirely.
    • Trust in brands is crucial for autonomous purchases.
    • Direct-to-consumer relationships are more important than ever.
    • Brands should not give up customer experience to tech giants.
    • The future of shopping will involve multiple channels and experiences.
    • Shop Talk 2023 highlighted the rapid evolution of the e-commerce landscape.


    Chapters

    00:00
    Living Between Two Worlds: Hawaii and Minneapolis

    01:09
    Understanding Agentic Commerce

    06:46
    Consumer Behavior and AI in Commerce

    12:27
    The Future of Direct-to-Consumer Relationships

    15:34
    Navigating the Transformational Moment in Commerce
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    16 m
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