Brent Peterson interviews Vibhor Kapoor, Chief Business Officer at AdRoll. They discuss the evolution of AdRoll from a retargeting platform to a full funnel marketing solution, the importance of personalization in B2B advertising, and the future of advertising in AI platforms. Vibhor shares insights on the role of agents in e-commerce, the balance between AI-generated content and authentic storytelling, and the significance of understanding intent data for effective advertising. He also offers predictions for the upcoming quarter regarding technology and advertising innovations.

Takeaways

Vibhor Kapoor oversees product management, partnerships, and marketing at AdRoll.
AdRoll has evolved from a retargeting platform to a full funnel marketing solution.
B2B advertising requires personalization to engage multiple decision-makers.
AI platforms are changing the landscape of advertising and e-commerce.
Agents may play a significant role in future e-commerce transactions.
Authentic content is more effective than low-quality, high-velocity content.
Understanding intent data is crucial for relevant advertising.
AdRoll captures intent signals to create audience predictions.
The future of advertising will involve a mix of AI and human-led content.
Marketers should think across channels and stages of the funnel.

Chapters

00:00 Introduction to Vibhor Kapoor and AdRoll
02:25 Understanding AdRoll's Evolution and B2B Marketing
07:32 The Future of Advertising in AI Platforms
10:43 The Role of Agents in E-commerce
15:49 The Balance of AI and Human Engagement in Marketing
18:06 Leveraging Intent Data for Better Advertising
21:38 Predictions for Q1 and Future Trends in Advertising

Brent Peterson sat down with Jorrit Steinz, founder and CEO of ChannelEngine, to discuss one of the most transformative shifts in ecommerce today: agentic commerce. The conversation covered how brands and retailers must rethink their multi-channel strategies now that AI-powered agents, from ChatGPT to Microsoft Copilot, are becoming transactional shopping platforms. With marketplaces multiplying, social commerce expanding, and LLMs entering the buying funnel, the episode delivered a forward-looking perspective on what merchants need to do right now to stay competitive.

Takeaways

The ultimate vision of agentic is consumer empowerment.
Consumers will deploy agents to find products online.
Agents will scrape the internet for purchasing options.
In B2B, agents will facilitate shopping across platforms.
Automation will enhance the shopping experience.
The future of shopping involves digital agents.
Agents will present curated options to consumers.
B2B transactions will become more efficient with agents.
The role of agents is expanding in digital commerce.
Consumer agents will revolutionize how we buy.

Chapters

00:00 Introduction to Channel Engine and E-commerce Passion
00:23 The Role of APIs and Data Feeds in E-commerce

The conversation explores the effective use of social media, particularly Meta and TikTok, for client acquisition in the legal field. It emphasizes the importance of personalization and organic strategies in building brand affinity and attracting clients.

Takeaways

Personal injury lawyers are increasingly using social media for client acquisition.
Organic strategies can effectively build a following and attract clients.
Humorous and relatable content, like TikTok dances, can enhance brand affinity.
Personalization in marketing helps clients feel a connection with lawyers.
Metta has proven successful for legal marketing, while TikTok is still emerging.
Engaging content can make lawyers appear more down to earth.
Social media presence is crucial for modern legal practices.
Building a brand on social media requires creativity and authenticity.
Law firms can benefit from showcasing their personality online.
The landscape of legal marketing is evolving with social media trends.

Chapters

00:00 Introduction to Hona and Levi's Role
00:53 Closing Thoughts and Networking Opportunities