We've compiled our top-performing YouTube Shorts from 2025 into one power-packed rewind video! These bite-sized insights from industry leaders cover everything from Amazon advertising secrets to AI-powered retail transformation. Thanks for listening to Talk Commerce—let's dive into the highlights.

1. Elizabeth Greene - Amazon Advertising Mastery

Co-founder of Junglr

Elizabeth Greene shares game-changing Amazon advertising secrets for scaling ecommerce brands through strategic ad spending and automation tactics. Learn how to maximize your ROAS and dominate the Amazon marketplace.

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2. Adam Callinan - Mathematical Precision in Business

Founder of BottleKeeper and Pentane

Join Adam Callinan as he shares his entrepreneurial journey from creating BottleKeeper to developing Pentane. Discover how mathematical precision and lean operations drive modern business success and sustainable profitability.

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3. Elijah Khasabo - The Future of UGC

Co-founder of Vidovo

Elijah Khasabo reveals insights on the evolution of user-generated content pricing, why engagement beats follower counts, and why authentic human content continues to outperform AI-generated videos in driving conversions.

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4. Drew Chambers - Edge Computing Revolution

EVP at Harper

Drew Chambers discusses how edge computing and AI are revolutionizing enterprise web performance. Get insights into speed optimization, personalization, and the future of ecommerce architecture.

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5. Matthew Merrilees - Global Expansion Strategy

CEO at Global-e

Matthew Merrilees outlines actionable tactics for neutralizing tariffs, fine-tuning landed costs, and leveraging 3B2C fulfillment so brands can expand internationally without eroding profit margins.

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6. Mark Elfenbein - AI Visual Merchandising

CRO of Nfinite

Mark Elfenbein reveals how AI and CGI technology are transforming retail visual merchandising, enabling major retailers like Amazon and Lowe's to reduce photography costs by 90% while creating immersive customer experiences at unprecedented scale.

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7. Udayan Bose - Generative AI in Ecommerce

CEO of NetElixir

Udayan Bose explores how generative AI is revolutionizing ecommerce, from boosting productivity to impacting SEO and shaping the future of Google Search. Discover key insights from this transformative conversation.

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In this episode of Talk Commerce, Brent Peterson interviews Justin Aronstein, Chief Product Officer at Mobile1st. They discuss the importance of revenue per visitor in e-commerce, the role of friction in the shopping experience, and key metrics for success. Justin shares insights on the future of AI in e-commerce, the necessity of mobile-first design, and practical advice for preparing for the holiday sales season. The conversation emphasizes understanding customer needs and creating a seamless shopping experience.

• Mobile1st focuses on increasing revenue per visitor.
• Friction in the shopping experience can be beneficial if used correctly.
• Conversion rates are not the most important metric; revenue per visitor is key.
• Understanding customer emotions is crucial for driving sales.
• AI is becoming increasingly important in e-commerce, but traditional channels still matter.
• Designing for mobile is essential as most traffic comes from mobile devices.
• Product detail pages should address customer concerns and build trust.
• Hard abandonment campaigns can help recover lost sales.
• E-commerce directors face unique challenges that require tailored solutions.
• Having fun at work is essential for job satisfaction.

Chapters

00:00
Introduction to Justin Aronstein

02:13
Mobile First: Revolutionizing E-commerce

04:42
Understanding User Insights and Emotional Connection

10:38
Key Metrics for E-commerce Success

12:45
The Future of AI in E-commerce

16:27
Designing for Mobile: The Ongoing Challenge

21:43
Preparing for Black Friday: Essential Tips

24:34
Introduction to Personal Freedom

24:35
The Power of Choice

In this episode of Talk Commerce, host Brent Peterson interviews Elijah Khasabo, co-founder of Vidovo, an influencer platform that connects brands with creators. Elijah shares his journey from community college to entrepreneurship, discussing the challenges and successes of building a business in the influencer marketing space. The conversation covers topics such as viral marketing strategies, the importance of engagement over follower count, the role of AI in video marketing, and tips for preparing for holiday marketing campaigns. Elijah emphasizes the significance of consistency in content creation and the value of being curious and open to learning.

Takeaways

Elijah Khasabo is the co-founder of Vidovo, an influencer platform.
He believes in bettering oneself by helping others.
The power of social media can significantly impact business success.
Viral marketing can be achieved through creative content strategies.
Engagement metrics are more important than follower counts.
Consistency is key in content creation and audience building.
AI in video marketing raises questions about authenticity.
It's never too late to start creative marketing efforts.
Building a community-driven platform can lead to organic growth.
Learning from other founders is crucial in entrepreneurship.

Chapters

00:00 Introduction to Elijah Khasabo and Vidovo
01:45 The Founding Story of Vidovo
05:29 Viral Marketing and Content Creation
09:20 Sourcing Talent and Influencer Engagement
13:13 The Importance of Consistency in Content Creation
16:03 AI in Video Marketing and Authenticity
17:56 Preparing for Holiday Marketing Strategies