AdRoll Is Shaping the Future of Full-Funnel Advertising With AI and Intent Data with Vibhor Kapoor

Brent Peterson interviews Vibhor Kapoor, Chief Business Officer at AdRoll. They discuss the evolution of AdRoll from a retargeting platform to a full funnel marketing solution, the importance of personalization in B2B advertising, and the future of advertising in AI platforms. Vibhor shares insights on the role of agents in e-commerce, the balance between AI-generated content and authentic storytelling, and the significance of understanding intent data for effective advertising. He also offers predictions for the upcoming quarter regarding technology and advertising innovations.

Takeaways

Vibhor Kapoor oversees product management, partnerships, and marketing at AdRoll.
AdRoll has evolved from a retargeting platform to a full funnel marketing solution.
B2B advertising requires personalization to engage multiple decision-makers.
AI platforms are changing the landscape of advertising and e-commerce.
Agents may play a significant role in future e-commerce transactions.
Authentic content is more effective than low-quality, high-velocity content.
Understanding intent data is crucial for relevant advertising.
AdRoll captures intent signals to create audience predictions.
The future of advertising will involve a mix of AI and human-led content.
Marketers should think across channels and stages of the funnel.

Chapters

00:00 Introduction to Vibhor Kapoor and AdRoll
02:25 Understanding AdRoll's Evolution and B2B Marketing
07:32 The Future of Advertising in AI Platforms
10:43 The Role of Agents in E-commerce
15:49 The Balance of AI and Human Engagement in Marketing
18:06 Leveraging Intent Data for Better Advertising
21:38 Predictions for Q1 and Future Trends in Advertising