Marketing doesn’t have to feel manipulative, cringe, or fake. In this episode of Talent Talks, Kaileigh Otsuka breaks down how to sell your creative work without selling your soul.

We’ll talk about:

✅ Why “gross” marketing is often just vague marketing

✅ How to define exactly who your offer is for and what problem it solves

✅ Real-world examples from Issa Rae, Yvon Chouinard, and Tyler, the Creator showing how clarity and honesty can build demand

✅ The power of building a genuine community so you’re not marketing alone

✅ Practical questions to check if your messaging is manipulative or clear

Because selling your work shouldn’t feel like tricking someone. It should feel like helping them find exactly what they need.

✨ Bonus: We’re sharing our Marketing Clarity & Messaging Kit — an interactive tool to help you define your ideal client, craft clear offers, and audit your marketing for honesty.

Check it out in our Etsy store: Kayo Creative's Store

🎥 Want a Sneak Peek of our Interactive 10-Page Marketing Guidebook?

👉 Watch the Demo

Stop Overworking, Start Managing: An Invisible Workload Audit

Talent Talks by Kaileigh Otsuka, Kayo Creative

If you’re tired of feeling like you work all the time but somehow never get ahead, this episode is for you.

We’re digging into the hidden, invisible workload every creative carries—the unbilled admin, client emotional labor, and hustle tasks that eat your energy (and profits).

In this episode, you'll learn:

✅ What the invisible workload actually is (and why it’s so sneaky)

✅ How to run your own Invisible Workload Audit to see where your time really goes

✅ Real-life creative examples of shifting from burnout to sustainable success

✅ Practical strategies to reduce, automate, and protect your deep work time

Plus, I'm sharing two resources to help you actually do this work:

🧭 Grab the free Invisible Workload Audit Worksheet to clarify and reclaim your time: 👉 kayocreativeagency.com/tools-for-creatives

🗝️ And if you're ready to level up your marketing without reinventing the wheel, get our 500+ Keyword Vault for Google, Instagram, and Facebook — the exact SEO keywords I use to help creatives sell smarter: 👉 https://kayocreativeagency.etsy.com/listing/4329545323/500-keyword-tool-how-to-sell-on-etsy

Stop overworking. Start managing. Your creativity is too important to waste on busywork BS!

Thinking about launching a new offer? Shifting your niche? Tired of wondering if you're “playing too small”—but ”terrified of burning it all down?

This episode is your permission slip (and roadmap) to pivot without panic.

We’ll dive into:

✅ Why most creatives treat pivots as scary, all-or-nothing leaps

✅ How to design low-stakes, data-driven experiments before going all in

✅ Real examples of small bets from freelancers, Etsy shops, coaches, and big brands like Dropbox

✅ A simple framework you can use to test ideas without betting the farm

Because smart businesses don’t take wild risks. They make small, strategic bets, get feedback, and scale what actually works.

If you’re feeling the itch to change direction but want to do it wisely? This episode is for you.

🎯 Plus: Grab the freemium mini companion guide “How to Test a New Offer Before Going All In” at kayocreativeagency.com OR get the full version at https://kayocreativeagency.etsy.com

You can even view our freemium worksheet here!

https://www.canva.com/design/DAGrspPWkyI/ZfTzjhXX1ft7ZcvEfT7xrg/view?utm_content=DAGrspPWkyI&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h315567d91a