Marketing Clarity: How to Market Yourself without Feeling GROSS

Marketing doesn’t have to feel manipulative, cringe, or fake. In this episode of Talent Talks, Kaileigh Otsuka breaks down how to sell your creative work without selling your soul.

We’ll talk about:

✅ Why “gross” marketing is often just vague marketing

✅ How to define exactly who your offer is for and what problem it solves

✅ Real-world examples from Issa Rae, Yvon Chouinard, and Tyler, the Creator showing how clarity and honesty can build demand

✅ The power of building a genuine community so you’re not marketing alone

✅ Practical questions to check if your messaging is manipulative or clear

Because selling your work shouldn’t feel like tricking someone. It should feel like helping them find exactly what they need.

✨ Bonus: We’re sharing our Marketing Clarity & Messaging Kit — an interactive tool to help you define your ideal client, craft clear offers, and audit your marketing for honesty.

Check it out in our Etsy store: Kayo Creative's Store

🎥 Want a Sneak Peek of our Interactive 10-Page Marketing Guidebook?

👉 Watch the Demo