In this episode of Take It To The Max, LaDonna Lockard welcomes Rogelio Goertzen for a powerful conversation on breaking barriers to homeownership through education, accessibility, and unified industry action. From language access and ITIN lending to leadership responsibility and the next generation of mortgage professionals, this episode challenges the industry to stop talking about the problem—and start building real solutions.

In this episode of Take It To The Max, LaDonna Lockard sits down again with Dr. Jennifer Gormer to spotlight the growth of the Minority Homeownership Conference and the urgent work being done to expand access and equity in housing. From financial literacy and trust-building to AI, advocacy, and cross-industry collaboration, this conversation challenges mortgage professionals to move beyond awareness and take meaningful action.

In this episode of Take It To The Max, LaDonna Lockard welcomes marketing strategist and fractional CMO Bri Lees for a candid conversation about the state of mortgage marketing and the leadership decisions shaping it. From executive branding and authentic content creation to the leadership accountability behind successful marketing strategies, this discussion challenges companies to rethink how they show up, communicate, and build trust in a rapidly evolving industry.

In this episode of Take It To The Max, MaxClass CEO LaDonna Lockard sits down with Jeana Lanktree, Director of Training and Compliance at MaxClass, to unpack the real-world impact of loan officer compensation rules and compliance challenges facing mortgage professionals today. From industry misconceptions to scalable compensation models and the future of regulation, this conversation delivers practical insight for lenders and leaders navigating today’s evolving mortgage landscape.

In this powerful episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes former MLO turned educator Tricia McIntosh, CFP®️, for a deep dive into building sustainable, six-figure mortgage practices. From advisor-level positioning and gig economy niches to AI adoption and dismantling limiting beliefs, this conversation challenges originators to stop competing on rate and start competing on value.

In this special Black History Month episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes Dr. Jennifer Gormer, President and CEO of Integrity Home Lending and founder of the Black Mortgage Professional Alliance, for a powerful conversation on leadership, equity, and action. From policy advocacy on Capitol Hill to tangible solutions for affordability and education, this episode highlights how the industry can close the homeownership gap—one family, one loan, and one opportunity at a time.

In this episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes Dave Gray, Vice President of Business Development at Anchor Loans, for a candid conversation about the modernization of private lending and its role in addressing the housing deficit. From relationship-driven capital strategy to representation in lending and real opportunities in ground-up construction, this episode unpacks how private capital can create both profit and impact in today’s housing ecosystem.

In this powerful episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes Jeremy Davis, President of Mortgage at Southern Bancorp, for a deeply personal conversation about mission-driven lending and closing generational homeownership gaps. From community-first leadership and equitable product design to the idea of “mortgage nobility,” this episode challenges the industry to rethink how margin, mission, and real impact can coexist.