In this episode of Take It To The Max, LaDonna Lockard welcomes Rogelio Goertzen for a powerful conversation on breaking barriers to homeownership through education, accessibility, and unified industry action. From language access and ITIN lending to leadership responsibility and the next generation of mortgage professionals, this episode challenges the industry to stop talking about the problem—and start building real solutions.

In this episode of Take It To The Max, LaDonna Lockard sits down again with Dr. Jennifer Gormer to spotlight the growth of the Minority Homeownership Conference and the urgent work being done to expand access and equity in housing. From financial literacy and trust-building to AI, advocacy, and cross-industry collaboration, this conversation challenges mortgage professionals to move beyond awareness and take meaningful action.

In this episode of Take It To The Max, LaDonna Lockard welcomes marketing strategist and fractional CMO Bri Lees for a candid conversation about the state of mortgage marketing and the leadership decisions shaping it. From executive branding and authentic content creation to the leadership accountability behind successful marketing strategies, this discussion challenges companies to rethink how they show up, communicate, and build trust in a rapidly evolving industry.