Jay Berkowitz brings a systems mindset to online marketing. Drawing from decades of experience in corporate advertising and digital marketing, he walks us through the evolution of the internet as a performance-driven platform — and how businesses can thrive by applying data-backed, repeatable processes.

Jay explains the first four of his “Ten Golden Rules,” including the importance of measurement, unique value propositions (UVPs), and busting the myth that building a website guarantees success. He also dives into his law firm growth formula, which blends traffic generation, call conversion, and five-star client service into a scalable system. Whether you're in law, healthcare, or professional services, Jay's insights are universally applicable to any business looking to grow.

If your business growth is hitting a ceiling, your systems—or lack of them—might be to blame.

Kate Guillen explains how she scaled her consultancy by standardizing her own internal workflows, building out scalable learning systems, and implementing automation tools like CRMs, AI note takers, and custom GPTs. She also shares her strategy for blending automation with personal client care, turning transactional projects into long-term partnerships. Whether you’re in finance or any other service industry, Kate’s systems-first mindset can help you reduce chaos and reclaim time.

Is your marketing producing real ROI—or just noise?

Rajat Kapur joins Adi Klevit to unpack the most common mistakes businesses make in marketing strategy and execution. He explains why so many companies waste money on quick fixes, how to craft a true unique value proposition, and the power of understanding your buyer’s decision process. Rajat also highlights the importance of systems—both in marketing and business overall—and why even creatives should embrace process if they want to scale. This is a must-listen for any business leader looking to grow with intention.

What happens when you align mindset, core values, and systems to scale and exit a business successfully?

Briana Hetherington shares how she supports entrepreneurs by blending business strategy with mindset coaching. Through Altruistic Advisory and Finish Line Strategies, she guides companies in the home improvement sector to uncover limiting beliefs, develop meaningful core values, document processes, and plan for an exit with clarity. She offers tactical advice for creating learning organizations that continually develop team members through well-defined onboarding, training, and growth systems. Briana also discusses how her advisory board supports companies preparing to sell within 3 to 5 years, ensuring operational excellence and emotional readiness.

What makes some dealmakers stand out while others struggle to close? According to Corey Kupfer, the difference is often systems—both internal and external.

In this conversation, Corey unpacks his process-driven approach to negotiating deals. He explains how systems such as due diligence templates, internal training guides, and centralized data rooms not only streamline transactions but also add enterprise value and buyer confidence. Beyond the tangible tools, Corey emphasizes mindset systems. His framework of Clarity, Detachment, and Equilibrium helps negotiators operate from a place of strength and authenticity rather than ego or fear. Whether you’re preparing to sell, acquire, or simply lead with more confidence, this episode delivers essential takeaways on systemizing deal success.

What does it take to lead a family business to new heights in a competitive industry?

In today’s conversation, Leah Bitar shares how she transitioned from working in her father’s construction company to co-owning and dramatically growing the business. She discusses the pivotal changes she made, including creating a new repair division, modernizing marketing efforts, and leveraging strategic learning from industry peers. Leah highlights the crucial role of systematizing business operations for efficiency, accountability, and sustainable growth. Her insights provide a roadmap for any entrepreneur looking to lead with adaptability, foresight, and a strong operational foundation.

What if helping your employees feel healthier could also help your business grow?

In today’s conversation, Danielle Dinkelman shares the behind-the-scenes story of how she went from a music studio owner to an expert in employee wellness coaching. She explains why traditional employee assistance programs (EAPs) often fail to get engagement and how small businesses can implement meaningful wellness initiatives that employees actually use. Danielle discusses how wellness programs bridge the gap between personal wellbeing and professional performance, the mindset leaders need to successfully introduce such programs, and why wellness is no longer just a "nice to have" — it's a business necessity.

Adi and Danielle also dive into how ACW Coaching designs customized, HIPAA-compliant programs that integrate seamlessly into a company's existing culture, fostering healthier individuals and stronger organizations.

What is accountability, really—and how do you build a culture where it thrives? In this powerful episode of System Simplified, Eric Albertson draws from decades of coaching entrepreneurial leadership teams to break down the misunderstood and often mismanaged concept of accountability.

Eric explains how most businesses suffer from a lack of shared understanding between leadership and employees. He emphasizes the critical need for clearly written agreements and defined processes to establish trust and ensure consistent results. Adi and Eric also explore why leaders must model accountability themselves and how the process of teaching it across an organization can take time but yield tremendous returns.

Together, they make the case for using systems as the foundation for accountability—empowering team members to speak up, fix broken processes, and hold each other to clear, achievable standards.