Jay Berkowitz brings a systems mindset to online marketing. Drawing from decades of experience in corporate advertising and digital marketing, he walks us through the evolution of the internet as a performance-driven platform — and how businesses can thrive by applying data-backed, repeatable processes.

Jay explains the first four of his “Ten Golden Rules,” including the importance of measurement, unique value propositions (UVPs), and busting the myth that building a website guarantees success. He also dives into his law firm growth formula, which blends traffic generation, call conversion, and five-star client service into a scalable system. Whether you're in law, healthcare, or professional services, Jay's insights are universally applicable to any business looking to grow.

If your business growth is hitting a ceiling, your systems—or lack of them—might be to blame.

Kate Guillen explains how she scaled her consultancy by standardizing her own internal workflows, building out scalable learning systems, and implementing automation tools like CRMs, AI note takers, and custom GPTs. She also shares her strategy for blending automation with personal client care, turning transactional projects into long-term partnerships. Whether you’re in finance or any other service industry, Kate’s systems-first mindset can help you reduce chaos and reclaim time.

Is your marketing producing real ROI—or just noise?

Rajat Kapur joins Adi Klevit to unpack the most common mistakes businesses make in marketing strategy and execution. He explains why so many companies waste money on quick fixes, how to craft a true unique value proposition, and the power of understanding your buyer’s decision process. Rajat also highlights the importance of systems—both in marketing and business overall—and why even creatives should embrace process if they want to scale. This is a must-listen for any business leader looking to grow with intention.