Episodios

  • The Hidden Costs of Hustle Culture: What I Risked to Redefine Success | Ep 223

    The Hidden Costs of Hustle Culture: What I Risked to Redefine Success | Ep 223
    May 1 2025
    🎙 In this episode of Systemize Your Success, I delve into a topic that has been weighing heavily on my mind: the balance between entrepreneurship and family life. Drawing from my own experiences as a business owner and a father, I reflect on the pressures to sacrifice time with loved ones in pursuit of success. I share my journey of realising that true fulfilment comes not from relentless work but from being present for my family. I discuss the importance of redefining success on my own terms, prioritising quality time with my kids, and the lessons I've learned about the long-term impact of our choices as parents. Join me as I challenge the conventional mindset that glorifies hustle at the expense of family, and encourage you to rethink your priorities for a more balanced and rewarding life. KEY TAKEAWAYS 💡 Reevaluating Success: It's important to redefine what success means, especially for entrepreneurs with families. Instead of striving for rapid growth and financial milestones, focus on creating a balance that allows for quality time with loved ones. 💡 The Impact of Time on Relationships: The early years with children are crucial for building strong bonds. Neglecting family time for work can lead to long-term relationship issues, as children may not remember the sacrifices made but will feel the emotional impact. 💡 Mindset Shift: Transitioning from a work-centric mindset to one that values family and personal fulfilment can be challenging. It requires a conscious effort to find joy and satisfaction outside of professional achievements. 💡 Influencer Responsibility: Influencers and coaches should be mindful of the advice they give, particularly regarding family sacrifices. Encouraging a work-first mentality can have detrimental effects on family dynamics and children's perceptions of business ownership. 💡 Balancing Priorities: Managing a business and raising children simultaneously is demanding. Entrepreneurs must make compromises and recognise that they cannot operate at the same pace as those without family obligations, ensuring they allocate time and energy effectively to both areas. BEST MOMENTS 00:50 - 💬 “We need to get away from this point of growth for the sake of growth and scaling for the sake of scaling. We've got to actually start living today and enjoying the life we have, not the life we may get in the future.” 09:57 - 💬 “I just redefined the timeline for success. I work hard enough to be able to generate money to support my family, but I'm no longer striving to be a multimillionaire by the end of the year.” 11:25 - 💬 “I'm not just a business owner anymore. I'm a business owner, a dad, a husband, and a friend. And all of those things are super important.” 12:03 - 💬 “All I want in life is my kids to be happy and to become brilliant parents themselves. And if I can't do that now, if I can't give them the time and support and the guidance and the love that they need right now in order to achieve that, then why did I bother having kids in the first place?” 13:19 - 💬 “Make sure you've got the time and energy to do both well enough so you don't regret it later in life.” TIMESTAMPED OVERVIEW 00:00 Reevaluating Success: Balance Over Sacrifice 04:10 Rethinking Business Priorities 08:08 Early Bonding Beats Later Involvement 11:50 Inspire Kids with Love Now LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.comWebsite: https://systemsandoutsourcing.com/Facebook Group: https://facebook.com/groups/systemsandoutsourcing/LinkedIn: https://linkedin.com/company/systemsandoutsourcing/Instagram: https://instagram.com/systems_and_outsourcing/YouTube: https://youtube.com/@drsteveday42TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve used to be a slave to his business, but moving to Sweden in 2015 forced him to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve has been investing in property since 2002, has a degree in computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners feel overwhelmed because they don’t know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.
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    15 m
  • Untangling Self-Worth from Success: A Reflection That Changed My Life | Ep 222

    Untangling Self-Worth from Success: A Reflection That Changed My Life | Ep 222
    Apr 24 2025
    🎙 In this episode of Systemize Your Success, I dive deep into the importance of understanding ourselves and our unique wiring to build businesses that align with our highest values and create meaningful impact. Reflecting on my own journey, I share how my experiences, particularly with ADHD, have shaped my superpower in creating systems and processes that help others overcome their challenges. I discuss the significance of redefining self-worth beyond financial success and emphasise the value of presence and joy in our lives. Through my reflections and insights gained from working with incredible coaches, I encourage you to embark on your own journey of self-discovery and transformation, highlighting the ripple effects our work can have on the world. Join me as I explore how we can leverage our strengths to serve others and create a life filled with freedom and purpose. KEY TAKEAWAYS 💡 Understanding Self-Worth: It's essential to recognise that self-worth should not be solely tied to business success or financial wealth. True worth comes from the joy, freedom, and meaningful impact one can create in their personal and professional life. 💡 The Importance of Presence: Being fully present in the moment, especially with family and loved ones, enhances personal fulfilment. It contributes to a more profound sense of happiness and self-worth. 💡 Transformational Coaching: The journey of self-discovery and overcoming personal challenges can become a superpower that enables one to help others. Moreover, sharing personal experiences can inspire hope and motivate clients to pursue their own transformations. 💡 Redefining Business Goals: Business objectives should align with personal values, such as freedom and impact, rather than just focusing on revenue or client numbers. A business should facilitate personal freedom while also creating a positive impact for clients. 💡 Rewiring the Mind: Individuals can change their internal conditioning and thought patterns through practices like meditation and reflection. This can lead to a better future for themselves and those around them. It also creates ripple effects that extend to the wider world. BEST MOMENTS 00:16 - 💬 “We need to have a deep understanding of ourselves, of the way our brains work, of why we're good at doing certain things and how we can use that superpower to help other people.” 04:16 - 💬 “The worth that I have needs to be hinged on the joy that I feel, the freedom that I have as my highest value, the time I spend with presence and purpose with my family.” 05:17 - 💬 “What I do in the world has an impact far greater than I ever imagined.” 11:10 - 💬 “Sometimes it's the pausing. And for me, I've really paused for about a year now, trying to figure this stuff out.” 12:41 - 💬 “We can rewire who we are, we can change the conditioning we have built up over the entirety of our lives.” TIMESTAMPED OVERVIEW 00:00 “Redefining Success: Freedom Over Wealth” 05:19 “Presence and Impact on Life's Worth” 08:00 ADHD: Turning Challenges into Superpower 11:25 “Clarifying Purpose and Coaching Impact” LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.comWebsite: https://systemsandoutsourcing.com/Facebook Group: https://facebook.com/groups/systemsandoutsourcing/LinkedIn: https://linkedin.com/company/systemsandoutsourcing/Instagram: https://instagram.com/systems_and_outsourcing/YouTube: https://youtube.com/@drsteveday42TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve used to be a slave to his business, but moving to Sweden in 2015 forced him to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve has been investing in property since 2002, has a degree in computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners feel overwhelmed because they don’t know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.
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    14 m
  • How I Nearly Lost It All: My Personal Lesson in Data Loss Prevention (and Why I Now Use iDrive) | Ep 221

    How I Nearly Lost It All: My Personal Lesson in Data Loss Prevention (and Why I Now Use iDrive) | Ep 221
    Apr 17 2025
    🎙 In this episode of Systemize Your Success, I share a harrowing experience from seven years ago when I accidentally deleted my entire Google Workspace account, taking with it all the work I had done for the first two and a half years of my business. The feeling of dread and helplessness was overwhelming, but thankfully, I was able to recover my files after a tense few hours. This incident taught me a crucial lesson about the importance of having a secondary backup for my core business data. I discuss how easy and affordable it is to set up a reliable cloud backup system using tools like iDrive and explain how to leverage shared drives to keep costs low while ensuring that all my business data is protected. Through this, I want to inspire you to take action and safeguard your valuable data so you never have to experience the panic I felt that day. KEY TAKEAWAYS 💡 Importance of Backups: The episode emphasises the critical need for a secondary backup of core business data. This helps prevent loss from accidental deletions, ransomware, or other unforeseen events. 💡 Cloud Backup Solutions: A recommended solution for backing up data is iDrive, which offers 10 terabytes of storage for just $20 a year, making it an affordable option for businesses. 💡 Utilizing Shared Drives: By using Google Shared Drives or Microsoft SharePoint, business owners can centralise their data storage, ensuring that all files created by team members are backed up automatically when the owner is a member of those drives. 💡 Cost-Effective Strategy: The approach discussed allows business owners to back up all their data without paying for multiple licenses for each user, significantly reducing overall costs. 💡 Peace of Mind: Implementing a reliable backup system provides peace of mind, knowing that data is secure and recoverable. As a result, business owners can focus on their work without worrying about data loss. BEST MOMENTS 00:20 - 💬 “I had inadvertently deleted my main Google account and, along with it, everything I created.” 03:06 - 💬 “If you've got one copy of something, that's actually zero. Two copies are one, and three copies are two.” 05:56 - 💬 “The way that I keep my backup license down to the absolute minimum is ensuring that everybody saves all of the files and folders into what are called in Google—Shared Drives.” 10:24 - 💬 “It gives me that peace of mind that, no matter if it's malicious and an accidental or a completely something out of my control, I know it's backed up.” TIMESTAMPED OVERVIEW 00:00 Digital Recovery and Backups Lesson 06:55 Comprehensive Business Backup Strategy 08:10 Email Management and Backup Simplified 11:21 “Share Backup Advice Widely” VALUABLE RESOURCES iDrive Affiliate Link: https://sys.academy/tools LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.comWebsite: https://systemsandoutsourcing.com/Facebook Group: https://facebook.com/groups/systemsandoutsourcing/LinkedIn: https://linkedin.com/company/systemsandoutsourcing/Instagram: https://instagram.com/systems_and_outsourcing/YouTube: https://youtube.com/@drsteveday42TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve used to be a slave to his business, but moving to Sweden in 2015 forced him to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve has been investing in property since 2002, has a degree in computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners feel overwhelmed because they don’t know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.
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    13 m
  • Building a £20M Home Care Franchise with Amrit Dhaliwal, Founder of Walfinch | Ep 220

    Building a £20M Home Care Franchise with Amrit Dhaliwal, Founder of Walfinch | Ep 220
    Apr 10 2025
    🎙 In this episode of the Systemize Your Success podcast, I had the pleasure of speaking with Amrit Dhaliwal, the CEO and founder of Walfinch, a thriving home care franchise in the UK. Amrit's journey from running restaurants to revolutionising the home care industry is nothing short of inspiring. We delved into the intricacies of the franchise model, discussing how it allows for scalability and impact, particularly in the vital sector of elderly care. Amrit shared his personal motivations, rooted in his cultural background and experiences with family care, which drive his passion for improving the home care landscape. We also explored his innovative approach to promoting well-being among older adults through initiatives like the “Time to Thrive” program. This conversation not only highlighted the importance of systems in business but also emphasised the profound impact that thoughtful care can have on individuals and communities. If you're looking for insights on franchising or how to create a meaningful business, this episode is packed with valuable takeaways. KEY TAKEAWAYS 💡 Franchise Model Benefits: The franchise model allows for scalability and replicability, enabling business owners to create a system that others can follow, leading to greater impact and financial freedom. 💡 Personal Motivation: A strong personal connection to the home care industry, influenced by family background and experiences, drives the commitment to improve and redefine home care services. 💡 Time to Thrive Initiative: The “Time to Thrive” concept emphasises that ageing should be about thriving rather than merely surviving, promoting wellness and active living for older adults through community engagement and fitness programs. 💡 Success Through Systems: Establishing efficient systems is crucial for business success. By providing a tested framework, franchisees can focus on execution rather than reinventing the wheel, leading to quicker growth and stability. 💡 Impact on Lives: The franchise model not only transforms the lives of franchisees by providing financial independence but also positively affects the lives of care workers and clients, creating a ripple effect of change in the community. BEST MOMENTS 00:12 - 💬 “The idea of building a business so systemised and so well documented that anybody could run it, that absolutely fascinates me.” — Steve Day 05:04 - 💬 “I needed to invest the next 20 years of my life fixing that, rebranding it, and redefining homecare.” — Amrit Dhaliwal 19:16 - 💬 “My life is filled into my business but in a really positive way. So I've always been quite active and interested in things like well-being and longevity.” — Amrit Dhaliwal 34:44 - 💬 “I think success to me is really here is my 90-day goal, one-year goal, three-year goal, ten-year goal, and have I reached it? And it doesn't necessarily have to be financial. Those goals might be, you know, how much time I'm spending at home and doing bath time with my kids. It's really about what is important to you. To understand whether you're successful, you need to have an aim in the first place.” — Amrit Dhaliwal TIMESTAMPED OVERVIEW 00:00 Franchise Inspiration and Insights 03:54 Journey to Domiciliary Care Franchise 09:54 “Embracing the Franchise Model” 12:17 “Crucial Early Business Growth Steps” 16:27 Franchising: A Path to Brand Growth 19:42 “Time to Thrive: Redefining Aging” 22:53 Rebranding Aging and Home Care 26:24 Exploring Franchise Business Models 33:00 Calendar & AI Tools Essentials 34:05 Efficient Time Management Insights VALUABLE RESOURCES Amrit Dhaliwal’s Book: Time to Thrive: The Home Care Revolution LINKS TO CONNECT WITH THE GUEST Website: https://walfinchfranchising.com/LinkedIn: https://www.linkedin.com/in/amrit-dhaliwal-qfp-a436445bFacebook Page: https://www.facebook.com/walfinchfranchisingYouTube: https://www.youtube.com/@Amrit-The-Walking-CEO/featuredInstagram: https://www.instagram.com/amrit_walfinch/Company Instagram: https://www.instagram.com/walfinch/ ABOUT THE GUEST Amrit Dhaliwal is the CEO of Walfinch, one of the UK’s leading home care franchise networks. A purpose-driven entrepreneur, Amrit is on a mission to transform both franchising and social care. He started out by turning an Italian deli into an award-winning restaurant, then launched Walfinch in 2019 after spotting gaps in the care sector as a franchisee. Today, the network is on track to hit £20 million, with multiple franchisees approaching £1 million turnover within three years. Amrit champions innovation, inclusivity, and high standards in senior care—and shares practical insights on scaling meaningful, community-focused businesses. LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.comWebsite: https://systemsandoutsourcing.com/Facebook Group: https://facebook.com/groups/systemsandoutsourcing/LinkedIn: https://linkedin.com/company/...
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    37 m
  • How to Drive More Traffic with SEO (Without Paying for Ads) featuring Brandon Leibowitz, Founder of SEO Optimizers | Ep 219

    How to Drive More Traffic with SEO (Without Paying for Ads) featuring Brandon Leibowitz, Founder of SEO Optimizers | Ep 219
    Apr 3 2025
    🎙 In this episode of Systemize Your Success, I had the pleasure of speaking with Brandon Leibowitz, the founder of SEO Optimizers, who shared his extensive knowledge on search engine optimisation (SEO). With over 18 years of experience, Brandon provided invaluable insights into how small business owners can increase their online visibility without spending a dime on ads. We delved into the importance of keyword research, the critical role of backlinks, and how to create content that not only attracts traffic but also converts visitors into clients. I learned so much about the nuances of SEO, and I believe you will, too. If you're looking to enhance your online presence and drive more organic traffic to your business, this episode is a must-listen! KEY TAKEAWAYS 💡 Importance of Keyword Research: Before creating content, it's crucial to conduct keyword research to identify which terms will drive the most traffic. Small changes in keywords can significantly impact search volume and visibility. 💡 Backlinks are Essential: Building quality backlinks is vital for SEO success. In fact, Google uses backlinks as a trust signal, and without them, a website is unlikely to rank well. Quality is more important than quantity when it comes to backlinks. 💡 SEO Takes Time: SEO is a long-term strategy that requires patience. Results may take several months to materialise, especially for new websites or those without existing backlinks. For this reason, consistency and ongoing effort are key to achieving and maintaining good rankings. 💡 Holistic Approach to SEO: Effective SEO involves optimising not just the website but also other platforms like YouTube and social media. Additionally, a comprehensive strategy aims to secure multiple listings on the first page of search results to increase visibility. 💡 Focus on Conversion: While increasing traffic is essential, the ultimate goal is to convert that traffic into leads or sales. Therefore, a well-optimized website should have clear calls to action and trust signals to encourage visitors to take the next step. BEST MOMENTS 00:01 - 💬 “What would it feel like to have an ever-increasing amount of people coming towards your business without paying for a single ad?” — Steve Day 01:44 - 💬 “SEO is one of those subjects which, as a small business owner, we all know we should be doing it.” — Steve Day 04:07 - 💬 “SEO stands for Search Engine Optimization. And that means ranking websites on search engines.” — Brandon Leibowitz 10:55 - 💬 “Biggest mistake is backlinks. Not building backlinks, not knowing what backlinks are, or building the wrong type of backlinks. Because without backlinks, it's not possible to rank on Google. Google's whole algorithm is based on backlinks.” — Brandon Leibowitz 18:43 - 💬 “If your website's new or doesn't have much authority, Google's not gonna really rank you. Even if you do the best keyword research and make the best article, you have to kind of give it that nudge to get Google to rank you.” — Brandon Leibowitz 38:02 - 💬 “Success just means being able to do things that you want and helping people out.” — Brandon Leibowitz TIMESTAMPED OVERVIEW 00:00 SEO Mastery with Brandon Leibowitz 05:58 Keyword Research's Impact on Traffic 09:16 Boost Visibility with Google Keyword Planner 12:12 Backlink Quality Over Quantity 16:33 Unique SEO Strategies for Websites 18:22 Optimizing SEO Beyond Keywords 22:45 Evaluating Website Backlink Quality 25:32 Website Optimization Audit Inquiry 28:29 “SEO: Content Isn't Enough” 31:07 Improving Website User Experience 35:50 Skipping Sponsored Google Results 37:21 Tech Reliance: Love-Hate Relationship VALUABLE RESOURCES Audit Your Website for Free: seooptimizers.com/auditSchedule Your SEO Strategy Session: seooptimizers.com/apply LINKS TO CONNECT WITH THE GUEST Website: https://seooptimizers.com/YouTube: https://www.youtube.com/c/brandonleibowitz/videosLinkedIn: https://www.linkedin.com/in/brandonleibowitz/Instagram: https://www.instagram.com/leibowitzbrandon/Facebook: https://www.facebook.com/BrandonLeibsTwitter: https://twitter.com/brandonleibsPinterest: https://www.pinterest.com/brandonleibowitz/TikTok: https://www.tiktok.com/@brandonleibowitz ABOUT THE GUEST Brandon Leibowitz runs and operates SEO Optimizers since 2007, a digital marketing agency that specialises in helping businesses increase their online visibility through effective search engine optimisation (SEO) strategies. Moreover, his expertise lies in driving traffic, improving search engine rankings, and creating tailored SEO strategies for small and medium-sized businesses. LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.comWebsite: https://systemsandoutsourcing.com/Facebook Group: https://facebook.com/groups/systemsandoutsourcing/LinkedIn: https://linkedin.com/company/systemsandoutsourcing/Instagram: https://instagram.com/systems_and_outsourcing/...
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    40 m
  • Transform Your Lead Generation Using AI-Driven Sales Strategies with Frank Sondors, Founder of Salesforge | Ep 218

    Transform Your Lead Generation Using AI-Driven Sales Strategies with Frank Sondors, Founder of Salesforge | Ep 218
    Mar 27 2025
    🎙 In this episode of Systemize Your Success, I had the pleasure of speaking with Frank Sondors, the CEO of Salesforge, an innovative AI-driven sales tool designed to help small business owners like us streamline our sales processes and generate qualified leads. We delved into the challenges of building a sales funnel without the resources of a large team or budget. Frank shared his insights from over a decade in sales, including the importance of leveraging automation and AI to enhance outreach efforts. He emphasised the need for personalised communication in today's competitive landscape and discussed the four pillars of successful email outreach. If you're looking to improve your sales strategy and create a more consistent flow of leads, this episode is packed with valuable information and actionable tips that can help you scale your business effectively. KEY TAKEAWAYS 💡 Challenges in Sales Outreach: Small business owners face significant difficulties in building a sales funnel filled with qualified leads due to limited resources, including budget constraints, lack of sales teams, and time limitations for outreach efforts. 💡 Importance of AI in Sales: AI-driven tools, like Salesforge, can automate outreach and lead nurturing processes, allowing business owners to focus on higher-level tasks while improving the efficiency of lead generation. 💡 Building in Public: Sharing the journey of building a business publicly can attract ideal customers and create a following. Additionally, by consistently discussing pain points and solutions, founders can establish authority and increase engagement with potential clients. 💡 Four Pillars of Successful Email Outreach: Effective email outreach relies on four key pillars: infrastructure (using secondary domains to protect primary domains), high deliverability software, personalised and relevant email content, and finally, accurate targeting of the right audience. 💡 Integrated Marketing Approach: To maximise visibility and engagement, businesses should therefore adopt an integrated marketing strategy that spans multiple platforms. Moreover, this approach increases the likelihood of conversion by ensuring potential customers encounter the brand across various channels. BEST MOMENTS 00:01 - 💬 “Building a sales funnel full of qualified, quality leads is massively challenging for small business owners.” — Steve Day 05:57 - 💬 “The ability to acquire new customers and the ability to acquire new dollars in the organisation is becoming more expensive over time due to inflation and a bunch of other things, due to more competition, essentially, and so on and so forth.” — Frank Sondors 18:00 - 💬 “The best way to figure out attribution, whether something works or doesn't, is just to ask a very simple question in the sign-up form: where do you hear about us?” — Frank Sondors 26:04 - 💬 “People buy from people at the end of the day, and they put a lot more trust into the team that's behind that software.” — Frank Sondors 28:37 - 💬 “If your competition is very weak in particular areas of the business on the presence on maintain or something else, capitalise on that.” — Frank Sondors TIMESTAMPED OVERVIEW 00:00 AI-Driven Sales Funnel Strategies 04:52 “Optimizing Sales Team Effectiveness” 07:42 Discovering Your 'Why' 10:43 AI for Full Cycle Sales Automation 15:44 Maximize Presence Across Platforms 17:27 Tracking Business Marketing Attribution 20:29 Sales Strategies: Referrals to Salesforge 25:40 “People Buy from Teams” 26:57 “Communicating Your Unique Founder Journey” 30:52 Building In Public: Pros and Cons 34:25 Autonomous Lead Generation via Email & LinkedIn 38:00 Email Strategy: Pillars and Challenges 41:37 Avoid Non-Personalized Emails 44:18 Sales Timing and Market Readiness 47:01 Optimizing Email Strategy for SMBs 51:24 “Seeking Automation Champion for Business” 52:57 Automating Business Processes Quickly 57:40 “Success Through Consistent Processes” LINKS TO CONNECT WITH THE GUEST Website: https://www.salesforge.ai/LinkedIn: https://www.linkedin.com/in/franksondors/ ABOUT THE GUEST Frank Sondors is the CEO of Salesforge, an innovative platform that leverages artificial intelligence to enhance sales outreach and pipeline development. He comes with over a decade of experience in B2B sales, whether as a top individual contributor and all the way leading large sales teams. Currently, he's building Salesforge and other forges, having scaled to $3M ARR in 12 months. LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.comWebsite: https://systemsandoutsourcing.com/Facebook Group: https://facebook.com/groups/systemsandoutsourcing/LinkedIn: https://linkedin.com/company/systemsandoutsourcing/Instagram: https://instagram.com/systems_and_outsourcing/YouTube: https://youtube.com/@drsteveday42 ABOUT THE HOST Steve used to be a slave to his business, but moving to Sweden in ...
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    59 m
  • The Secret Behind Successful Leadership with Scott Burgmeyer, Founder of BecomeMore Group | Ep 217

    The Secret Behind Successful Leadership with Scott Burgmeyer, Founder of BecomeMore Group | Ep 217
    Mar 20 2025
    🎙 In this episode of the Systemize Your Success podcast, I had the pleasure of speaking with Scott Burgmeyer, the founder of BecomeMore Group. We delved into the challenges that many entrepreneurs face when it comes to leadership, self-awareness, and building effective teams. Scott shared invaluable insights on cultivating emotional intelligence and creating a positive organisational culture that drives productivity and success. We explored the importance of understanding not just the numbers and goals but also the feelings and motivations behind them. This conversation was a reminder that authentic leadership is about continuous growth and our impact on those around us. I hope you find as much value in our discussion as I did! KEY TAKEAWAYS 💡 Self-Awareness and Emotional Intelligence: Understanding oneself and recognising how one's actions impact others is crucial for effective leadership. However, many leaders overestimate their self-awareness, hindering their ability to connect with and motivate their teams. 💡 Qualitative Goals Over Quantitative Metrics: When setting goals, it's essential to focus on qualitative aspects, such as feelings and experiences, rather than just numerical targets. This approach helps create a more meaningful and sustainable path to success. 💡 Flexibility in Leadership: Effective leaders must adapt their communication styles to meet the needs of different team members. Additionally, recognising individual differences in personality and motivation can enhance productivity and engagement. 💡 Hiring for Fit: A leader's most important decision is hiring the right people. A strong alignment in values (heart), skills (briefcase), and behavioural traits (head) significantly increase the likelihood of a successful hire. 💡 Continuous Personal Growth: Leaders should prioritise their development to avoid limiting their organisation's potential. Likewise, regularly reflecting on personal growth and seeking opportunities for improvement is essential for effective leadership. BEST MOMENTS 00:01 - 💬 “I don't think any of us are born as naturally brilliant business leaders, and I think, in fact, many of us find it incredibly challenging.” — Steve Day 06:33 - 💬 “The reality is our experience says, you know what, 97% of people are really doing the best job they can.” — Scott Burgmeyer 08:12 - 💬 “Over the past eighteen months, I've realised that what I help people do and what I want to help people do is to create the feelings inside themselves today that they're proud of.” — Steve Day 08:54 - 💬 “The end result isn't a number, it isn't a thing. Because if that's all you're chasing, then you'll never get there because your goalpost is always gonna move. The further along you get towards that number, the further away it's gonna get.” — Steve Day 34:32 - 💬 “The most important decision you make is who you hire.” — Scott Burgmeyer 37:05 - 💬 “The organisation can really only grow as far as the leader can. So if you're not growing yourself, levelling yourself up, you are at some point going to limit the organisation.” — Scott Burgmeyer 42:49 - 💬 “One of our successes is what's the impact or legacy that we're leaving? Did we really make an impact on our clients in a positive way?” — Scott Burgmeyer TIMESTAMPED OVERVIEW 00:00 Becoming Better Business Leaders 04:13 Guidance for Uncertain Business Goals 07:59 Feel Success From Within 11:13 “Solutions-First Culture: Failing Forward” 15:01 Questioning Solutions and Decisions 20:15 “Eight Personas of Thoughtless Action” 24:08 Self-Awareness: Illusion vs. Reality 27:32 Empathy Enhances Workplace Productivity 29:01 Personalized Interviewing Boosts Candidate Success 33:20 Mutual Commitment Job Offer Discussion 38:00 Prioritizing Personal and Professional Growth 39:15 Self-Discovery Journey Through Coaching 43:00 Defining Success: Legacy and Family LINKS TO CONNECT WITH THE GUEST Website: https://www.becomemoregp.com/LinkedIn Profile: https://www.linkedin.com/in/burgy/LinkedIn Page: https://www.linkedin.com/company/becomemoregp/ ABOUT THE GUEST Scott is the co-founder and CEO of BecomeMore Group, an organisation that specialises in partnering with leaders to level up and achieve the goals they are targeting. BecomeMore Group focuses on the important blend of processes and people to deliver tangible results. Over the last 30 years, he's completely transformed and optimised hundreds of companies across the US, including Google, Procter & Gamble, and Bridgestone. He has reversed decades-long declines in business performance, solved tricky succession disputes, boosted employee retention figures, and much more. The sign that his approach works is that he retains 95% of their clients! Scott solves problems that prevent organisations from achieving their full potential. As they discuss in their books, leading people and organisations is far from easy. ...
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    46 m
  • How to Boost Your Sales and Engagement Using Video with Steven Lai, Founder of VideoStar mmhmm Academy | Ep 216

    How to Boost Your Sales and Engagement Using Video with Steven Lai, Founder of VideoStar mmhmm Academy | Ep 216
    Mar 13 2025
    🎙 Join me in this episode of the Systemize Your Success podcast, where I had the pleasure of speaking with Steven Lai, an expert in using video to enhance sales for small businesses. As someone who has been utilising video in my own business for years, I was still blown away by the innovative strategies Steven shared. We delved into how video can streamline communication, improve customer service, and even personalise outreach in ways that traditional methods simply can't match. Steven provided real-life examples that highlighted the effectiveness of video in the sales process, from initial outreach to follow-up after a call. His insights on leveraging video for marketing and building genuine connections resonated deeply with me, and I hope they inspire you as much as they did me. KEY TAKEAWAYS 💡 Utilizing Video for Communication: Video can enhance communication in small businesses by making interactions more personal and engaging. Simple video messages can replace lengthy emails, allowing quicker and clearer communication. 💡Personalization in Customer Service: Using video to respond to frequently asked questions can significantly improve customer service. Businesses can create a memorable experience that stands out from standard text replies by addressing customers directly and personally. 💡Video in Outbound Sales: Incorporating video messages in outbound sales efforts can increase engagement. Personalised video outreach is more likely to capture attention compared to traditional text-based messages, making it easier to connect with potential clients. 💡Engagement During Live Calls: Keeping video on during sales calls is crucial for building rapport and trust. Engaging with clients visually helps maintain attention and fosters a more interactive and compelling conversation. 💡Content Creation and Social Selling: Regularly sharing video content on social media can establish authority and build relationships with potential clients. Authentic, unpolished videos can resonate more with audiences, making it easier to connect and attract the right customers. BEST MOMENTS 05:08 - 💬 “If you speak it out, people like me who can't type for toffee, you can speak it much faster than you can definitely type.” - Steven Lai 08:52 - 💬 “You know what the FAQs are because you have to FAQ them all the time. So now you just record a video answer for your FAQ. So now you've got your FAQs, but in a video content vault.” - Steven Lai 20:53 - 💬 “Would you click a link from someone you didn't know, or would you click a link of a visual thumbnail of a person saying this is what I want to get in contact with you?” - Steven Lai 39:43 - 💬 “At the moment, everybody's leaning into technology to make everything so polished, so perfect; go against the grain and just be yourself. Being less perfect, less polished, but keeping it real and keeping it raw.” - Steven Lai 42:28 - 💬 “Video can be put into AI now, and you can create blog posts from it- real genuine thought leadership, but using AI to create something more digestible.” - Steve Day TIMESTAMPED OVERVIEW 00:00 “Boost Sales with Video” 05:49 Personalized Email Response Strategy 07:52 Video Pitching and FAQ Automation 10:33 “Outbound Strategies for Business Owners” 15:25 “LinkedIn: Your Networking Tool” 17:29 Evolving Sales Techniques 20:23 “Eye-Catching Podcast Invite Strategy” 25:44 “Impactful Video Messaging Over Text” 28:33 Video Call Engagement Strategies 32:31 “Video On: Crucial for Engagement” 34:19 “AI Bot Enhances Meeting Efficiency” 37:32 Digital Due Diligence: Trust & Preference 40:55 Video Preference Reveals Ideal Customers LINKS TO CONNECT WITH THE GUEST Website: https://youareavideostar.com/LinkedIn: https://www.linkedin.com/in/superstevenlai/ ABOUT THE GUEST Steven Lai is a seasoned presenter and video marketing expert dedicated to helping individuals and businesses enhance their online presence through effective video strategies. As a presenter, he knows the power of captivating an audience and delivering a message that sticks. As an entrepreneur, he understands the challenges and opportunities that come with growing a business. But what sets him apart is his background in photography, sales and leveraging the power of video to capture attention and drive response. LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.comWebsite: https://systemsandoutsourcing.com/Facebook Group: https://facebook.com/groups/systemsandoutsourcing/LinkedIn: https://linkedin.com/company/systemsandoutsourcing/Instagram: https://instagram.com/systems_and_outsourcing/YouTube: https://youtube.com/@drsteveday42 ABOUT THE HOST Steve used to be a slave to his business, but moving to Sweden in 2015 forced him to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the...
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